Topic: How high is the risk that bulk e-mails sent via ConfTool are identified as spam?  (Read 28839 times)

Last year we used special software for sending bulk e-mails and often these were labeled as spam, even though we did not send many. We did not find a solution to this problem.

Can you explain how ConfTool sends out bulk e-mails? Do you have any statistics for the e-mails that are labeled as spam and how do you avoid such problems? What can we do to avoid such problems?

There is no way to completely rule out this risk, as every spam filter uses other rules, and these rules are of course not standardized.
However, we did and do all we can to reduce the probability.

Our most important measures are:
  • With ConfTool, all e-mails, including bulk e-mails, are sent as individual e-mails, not as CCs or BCCs.
  • Mails are sent in plain text format as default. (You can use HTML formatted mails for bulk mailings in ConfTool Pro, but this increases the risk of mails to be classified as spam).
  • Our mail servers are accurately set up and do the full SMTP protocol (sounds self-evident, but it isn't).
  • We can provide a sender address for each event that matches the domain name of the mail server (and passes DNS and SPF tests, see below). Example: conferenceXYZ@conftool.pro as alias for conferenceXYZ@yourdomain.edu
  • We provide SPF records (see below) and DKIM signatures for all mails sent from our mail servers if you use the provided alias as FROM address.
  • Our servers try to submit all mails via secure connections (SMTPS) if supported by the receiving mail server.
  • The mail servers use extended validation certificates by Comodo.
  • Our mail servers are not listed on any (DNSBL) black lists (see below).
  • Mails are (usually) sent out without attachments (see: http://www.conftool.net/ctforum/index.php/topic,139.0.html).

You can run DNSBL (black list) tests here:
http://www.dnsbl.info/ (English) and
http://www.msp-it.de/webdienste/dnsbl-test/ (German)

You find more information on SPF here:
http://www.openspf.org/
You can check if your mail domain uses SPF here:
http://www.openspf.org/Why

You can find more information on DKIM at:
https://en.wikipedia.org/wiki/DomainKeys_Identified_Mail
and
http://www.dkim.org/