Time: Monday, 25/Aug/2025: 5:00pm - 5:30pm Moderator: Andra Sonea Panelist: Ben Goldin Panelist: Jakub Wieclaw Panelist: Nagpurnanand Prabhala Panelist: Bernard Yeung |
Location: Aida Conference hall Meeting hall “Aida”, which can accommodate up to 180 people |
Panel: The Behaviour Science and Ethical Banking
Plumery B.V., Netherlands, The
Despite the rise of financial apps and digital platforms, millions of people still struggle to save, budget, and make informed financial decisions. Why? Because money isn't just math - it's emotion, habit, and human bias. This panel explores the powerful intersection of behavioral economics and modern banking technology, drawing on insights from researchers and real-world innovations in digital finance.
Bringing together banking technologists and behavioral scientists, we’ll dive into the psychological barriers to good financial behavior - from procrastination and present bias to overconfidence and friction. We’ll examine how banks can ethically use nudges, gamification, personalization, and behavioral design to help consumers spend more mindfully, save more consistently, and make financial decisions that support long-term well-being.