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Session 2.23: Social Media Credibility and Financial Market Activity
Time:
Wednesday, 27/Aug/2025:
4:30pm - 5:00pm
Location:Carmen Conference hall
Meeting hall “Carmen”, which can accommodate up to 70 people
Presentations
Social Media Credibility and Financial Market Activity
Prof. Mahnaz Paydarzarnaghi1, Prof. David Rakowski2, Prof. Mahmut Yasar2
1Roger Williams University, United States of America; 2University of Texas at Arlington
We explore how stock price reactions to Twitter (now known as X) posts are associated with the perceived credibility of social media users making the posts. We introduce new credibility metrics based on the sender and the content of Twitter posts. Less credible tweets influence prices through a transient liquidity effect, while more credible tweets lead to a persistent information effect. Our results support the Elaboration Likelihood Model by demonstrating that the direct route of persuasion (represented by post credibility) is larger in magnitude and more persistent over time than the peripheral route of persuasion (represented by sender credibility).
