Conference Agenda

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Session Overview
Session
Session 2.07: Behavioural Foundations of Individual Cryptocurrency Adoption (Evidence from the Nordic countries and France)
Time:
Tuesday, 26/Aug/2025:
2:00pm - 2:30pm

 Location: Carmen Conference hall

Meeting hall “Carmen”, which can accommodate up to 70 people

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Presentations

Behavioural Foundations of Individual Cryptocurrency Adoption (Evidence from the Nordic countries and France)

Prof. Ylva Baeckstrom2, Prof. Akanksha Jalan1, Prof. Roman Matkovskyy1

1Rennes School of Business, France; 2King's College London, UK

This presentation synthesises evidence from several new survey-based studies (supported by Nasdaq N.F.) that cover more than 2,300 individual investors in Denmark, Finland, Sweden and France, in order to explain why, how and for whom cryptocurrencies are attractive. The combined findings reveal multiple behavioural channels, i.e., demographics, memory accuracy, interpersonal and institutional trust, gendered knowledge gaps in risk perception, promotion-versus-prevention motivation, and values-based beliefs, that jointly determine adoption and price expectations in a market where traditional fundamentals are weak, offering academics new micro-foundations for expectation-formation models.