Conference Time: 10th May 2024, 01:19:12pm CEST
Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).
SES 4.1: Session 4.1 - CSR reaching consumers and other stakeholders
Time:
Friday, 22/Sept/2023:
9:00am - 10:50am
Session Chair: Wim Elving
Location: Hollar, room n. 14, Smetanovo nábřeží 6
Presentations
“The Sponsorship Effect”. Exploring the Relationship Between Football Fans and Sponsors. An Honest … Cynical Relationship
Anastasios Theofilou
Bournemouth University, United Kingdom
Consumer Scepticism and the Boomerang Effect of Corporate Social Responsibility Communication: A Scoping Literature Review
Rongtitya Rith
University of Genoa, Italy
Different Shades of Green Deception. Exploring the Impact of Greenwashing on Corporate Image and Credibility
Thomas Koch, Nora Denner
JGU Mainz, Germany
The Moral Foundations of Responsible Business: Using Computational Text Analysis to Explore the Salience of Morality in CSR Communication
Olga Eisele1 , Britta Brugman1 , Sarah Marschlich 1 , Daniel Thiele2
1 University of Amsterdam, Amsterdam, Netherlands; 2 Weizenbaum-Institut, Berlin, Germany
