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Conference Agenda

Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).

Session Overview

Session

SES 2.3b: Session 2.3b - Current methodologic and research horizons

Time:

Thursday, 21/Sept/2023:

11:40am - 12:40pm

Session Chair: Ansgar Zerfass

Location: Hollar, room n. 215, Smetanovo nábřeží 6

Presentations

Trend Research in Communication Management: Introducing an Interdisciplinary Approach based on Futures Research Methodology

Ansgar Zerfass¹, Daniel Ziegele¹, Sünje Clausen², Stefan Stieglitz²

¹Leipzig University, Germany; ²University of Potsdam, Germany

What Characterizes Sustainable Public Relations? A Framework For Future-proof PR.

Lennart Rettler, Ulrike Röttger

University of Munster, Germany

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