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Artificial intelligence (AI) is increasingly used by businesses in their business operations and at many different levels. However, while AI offers new opportunities to businesses, it also comes with a number of ethical issues that often companies are unprepared to manage. These ethical issues often are perceived as reputational violations by stakeholders, evolving into corporate crises. By using a unique database of the AI failures and related litigations, in this paper, we explored the types of reputational issues emerging from the misuse of AI and the communication strategies adopted by businesses in response to these crises. The paper contributes to the nascent field of study of AI ethics, connecting AI ethics to crisis communication.
Exploring and Assessing Issue Communication Strategies
Sandra Jacobs1, Christine Liebrecht2
1University of Amsterdam; 2Tilburg University
Issue communication is a key responsibility for many strategic communication professionals nowadays. Yet, little is known about current issue communication practices and the effectiveness of issue communication strategies. In this study, we therefore first explore issue communication perceptions and practices by communication professionals in two focus groups. After that, we carry out an experimental study which assesses the consequences of different types of issue communication for organizational reputation and legitimacy. Our preliminary findings allow us to propose an enumerative, communication-oriented definition of ‘issues’. Further analysis of the focus groups results will yield insights in current issue monitoring and issue communication strategies used by professionals. The results of the experiment will provide strategic communication professionals with insights into the effectiveness of three different issue communication strategies (defensive, accommodative, and adaptive), which can inform and enhance communication practice.
Nuclear Energy as a Sustainable Solution: A Critical Discursive Analysis of Media Coverage in the Context of Energy Crisis
Ileana Lis Zeler1, Riasat Muhammad Amir2
1University Autonomous of Barcelona, Spain; 2University Autonomous of Barcelona, Spain
This paper contributes to studying the nuclear energy media discourses from the standpoint of sustainability. The paper uses critical discourse analysis (CDA) to study the discourse strategies (nomination, predication and argumentation). It is expected that the media's attitude towards nuclear energy as sustainable energy is more favourable now. As a result of the analysis, different actors' perceptions will be revealed, which would be helpful in formulating energy policies.
