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Presenter(s): Anca Anton (University of Bucharest), Ileana Zeler (Autonomous University of Barcelona), Angeles Moreno (TU Universidad Rey Juan Carlos), Nadine Strauß (University of Zurich), Franzisca Weder (The University of Queensland)
CSR has become a major topic within corporate strategic communication and PR: even though CSR may have initially been conceptualised and practised as mainly a philanthropic activity, nowadays, it seems to have become the rationale for organisations to operate and turn into purposeful organisations.
Given the epochal challenges societies face (like the climate crisis and the need for a sustainable future), organisations need to accelerate their efforts in becoming energy neutral, circular, and limiting both their use of natural resources and their waste production. The question for organisations might become to what they have done to prevent the climate crisis or the loss of biodiversity.
In this panel, we will dig further into these challenges, being aware that CSR CSR reporting has always been an important issue and indeed the existence of CSR reports as a transparency practice, the continuity of reporting practices as a trust-building practice, and the content/quality of reports, all fall under the same umbrella (Anton). We will focus on CSR communication, and more specifically on the model(s) that can be used to conceptualize, structure, and understand net-zero policies and practices (Strauss). Also, we will discuss the way companies use social media to start a dialogue on CSR (Zeler) and the extent to which the last three decades of reporting (ranging from the environmental 1990s, CSR 2000-2015, and Sustainability 2015-today phase) have “evolved” and if the most recent EU Corporate Sustainability Reporting Directive can be seen as the valid result of such evolution (Weder).
