With the rapid developments in GenAI, academic writing and academic integrity have come under the microscope and have led to confusion for educational organisations, their staff, and students, and have created a "low-trust environment" (O'Sullivan, J, Higher Education Authority, 2025). With the absence of GenAI policies in some cases, this has led to uncertainty for all involved. “Academic Integrity ​is the​ cornerstone ​of higher education​” (Oldham, 2025), and products such as Turnitin have provided a platform to address both academic Integrity and academic writing skills issues in higher education.

This practitioner paper examines the roadmap of Turnitin as it has evolved through various iterations of products from Feedback Studio to Draft Coach and Clarity, and how these platforms are used in the classroom for student engagement with referencing, paraphrasing, and addressing academic integrity issues, along with the support infrastructure for staff and students.

Turnitin Clarity and Draft Coach are new writing and academic integrity tools that provide students with a transparent space to draft their assignments, access AI‑guided feedback (when permitted), and build confidence in the originality and authenticity of their work. For educators, Clarity enables clear visibility of a student’s writing process through version playback, flagged points of interest, originality insights, and configurable AI‑use settings. Students will benefit from clearer expectations, transparent drafting processes, and improved writing confidence. The pilot also provides a student-centered approach to academic writing and moves the perception away from Turnitin as ​“a punitive mechanism for detecting plagiarism rather than as a​ ​pedagogical tool to support academic writing development​”. (Oldham, 2025) The project supports SETU’s priorities and strategies related to digital transformation, assessment enhancement, and academic integrity.

This practitioner paper presents a Semester 2 pilot of Turnitin Clarity and Draft Coach across selected programmes at SETU to evaluate its potential to strengthen academic integrity, promote responsible AI engagement, and streamline assessment workflows and redesign. The project aligns directly with SATLE themes of Digital Transformation, Assessment Enhancement, and Academic Integrity, as well as SETU’s institutional priorities on responsible AI, student success, and equitable assessment.

The staff and student feedback of the pilot project will be presented along with the SETU Turnitin product roadmap.