Conference Agenda
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Agenda Overview |
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D435: BEHAVIOURAL DESIGN METHODS AND APPLICATIONS
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From reliance to release: designing a behaviourally informed pacifier through an extended double diamond process 1Nanyang Academy of Fine Arts, University of the Arts Singapore (NAFA-UAS), Singapore; 2Orthodontist, Private Practice, Singapore This paper explored the Double Diamond design methodology through a low-reliance pacifier case study that reframes parents’ needs into a child-led weaning solution. The project integrates artistic design research with engineering design innovation methodology to create an unique aesthetic floral pacifier idea with functional forms. It was found that beyond academic theory, effective real-world design requires dedicated testing and refinement, positioning this work as a practice-led research approach that strengthens both process and outcome for a successful and modular design process. The change factory: a systematic behavioral design methodology for sustainable product experiences 1L'Oréal R&I Evaluation Intelligence, France; 2L'Oréal Packaging Engineering, France; 3L'Oréal Luxe Sustainability, France Bridging the intention-action gap is key to driving sustainable consumer behavior. In this paper, we introduce the Change Factory, a methodology that applies behavioral science to design sustainable product experiences. We detail its four-step CODE framework - Change, Obstacles, Design, and Experimentation - and illustrate its application on fragrance refill. After identifying behavioral barriers, 33 gentle intervention ideas were generated to promote refill adoption, validating the method's efficacy in translating behavioral insights into concrete, behavior-driven design solutions. Creativity in behavioural design: assessing idea characteristics using the Behavioural Design Space as creative assessment framework 1Technical University of Denmark, Denmark; 2Northumbria University, United Kingdom; 3Delft University of Technology, The Netherlands To design effective behaviour changing interventions, behavioural designers need to generate ideas that combine both technical and behavioural aspects. However, little is still known about the creative output of ideation in behavioural design. Taking an exploratory approach, this study examines the creative characteristics of brainstormed behavioural design ideas using the Behavioural Design Space (BDS) as creative assessment framework. The findings show uneven distributions across all BDS parameters indicating fixation and lost creative opportunities. When life changes, space should too: participatory insights into designing for residential flexibility across life stages Indian Institute of Science, Bangalore, India This study examines how residents perceive and negotiate flexibility in their residential spaces across various life stages through a participatory workshop involving 80 participants. Using modular blocks, participants reconfigured layouts for scenarios such as shared living, marriage, family growth, work, and ageing. Visual and thematic analyses revealed flexibility priorities, trade-offs, and transformation patterns discussed, showing it peaks in early and mid-life and centres on bedrooms and workspaces as a temporal, user-defined phenomenon of adaptable housing. | ||
