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D334: EXPLORING THE FRONTIERS OF DESIGN IDEATION AND COGNITION
Time:
Wednesday, 22/May/2024:
3:45pm - 5:45pm
Session Chair: Gaetano Cascini, Politecnico di Milano, Italy
Location:Congress Hall Orlando 2
Presentations
How designers think creatively: an exploratory study in the use of visual and emotional mental imagery
Ian Marcus Edgecomb, Ross Brisco, Andrew Wodehouse
University of Strathclyde, United Kingdom
Mental Imagery is a focus for design cognition research, with most research focusing on visual mental imagery, it has been highlighted that mental imagery encompasses more aspects than visual, including emotion known as multimodal mental imagery. So as researchers and educators we need to understand the cognitive process and how to best stimulate it. This paper looks at design students use of visual and emotional mental imagery and its impact on their ability to produce creative outcomes during the ideation stage of the design process.
The use of occurrences of ideas for constructing and characterizing the design space
Hernan Casakin1, Hadas Sopher1, John S. Gero2, Or Haim Anidjar1
1Ariel University, Israel; 2UNC Charlotte, United States of America
This study explores the construction, characterization, and measurement of the design space using a novel approach that centres on First Occurrences (FOs) and Re-Occurrences (ROs) as metrics. Expert architects' cognitive behaviours during the design process were investigated empirically to gain insights into design space evolution. Findings reveal a consistent generation and revisiting of ideas, signifying an ongoing development of the design space. Future research should incorporate diverse methodologies and broader participant sample for a more comprehensive understanding.
Exploring metacognitive processes in design ideation with text-to-image AI tools
Hao-Yu Chang, Jo-Yu Kuo
National Taipei University of Technology, Taiwan
This research aims to explore the existence of metacognition during the use of text-to-image generators in the design ideation stage. We recruited five participants with a design background to use Midjourney as an ideation tool and to produce three sketches at the end of their task. Through semi-structured interviews and retrospective verbalization, we collected data on their thought processes. The qualitative analysis revealed clear indications of metacognitive engagement, such as monitoring and evaluating, which opens the path for future research into the impact of AI on design cognition.
The influence of culture on creativity in ideation: a review
Zhengya Gong1, Milene Gonçalves2, Vijayakumar Nanjappan1,3, Georgi V. Georgiev1
1Center for Ubiquitous Computing, University of Oulu, Finland; 2Department of Design, Organisation and Strategy, Faculty of Industrial Design Engineering, Delft University of Technology, The Netherlands; 3School of Computer Science and Information Technology, University College Cork, Ireland
The relationship between culture and creativity has sparked the interest of researchers for decades. Although researchers have attempted to establish a connection between culture and creativity, the precise relationship between the two remains ambiguous. The current paper examined extant literature on the subject matter and synthesized the relations between culture and creativity in ideation over the past twenty years. The present study expounds upon the utilized samples, measures implemented to assess creativity and culture, and the study results.
DS-Viz: a method for visualising design spaces
Esdras Paravizo, Nathan Crilly
University of Cambridge, United Kingdom
Problems, solutions, and design itself have been framed as spaces in design research. Visualising the design space and how designers explore it, can give insight into the design process. This paper reports on a novel method for creating Design Space Visualisations (DS-Viz) that generates 2D and 3D representations of design spaces. We show how DS-Viz can be used to investigate designer behaviour, design processes and outcomes using a game-based design activity as an example. We discuss DS-Viz implications for design research highlighting potential benefits to design education and practice.
Effect of team diversity on teams’ design space: a computational approach
Marija Majda Škec1, Mario Štorga1,2, John S. Gero3
1University of Zagreb FSB, Croatia; 2Luleå University of Technology, Sweden; 3UNC Charlotte, United States of America
Understanding team diversity has become essential for modern-day organisations. This study explores the impact of knowledge diversity in design teams through computational simulations. By analysing design space characteristics, we study how diverse teams perform compared to less diverse counterparts. Results reveal that highly diverse teams exhibit increased efficiency, quicker convergence, and larger but sparser design spaces. This work contributes to understanding the impact of knowledge diversity in design teams and sets the stage for future systematic studies of diversity.