Conference Agenda

Innovation-driven firms must adopt an open design strategy for competitiveness. Co-design games are recommended to foster an open, equal, and collaborative culture. However, most studies focus on the West. East-Asian countries, notably China, face unique challenges due to cultural disparities and inertia. This paper explores design games in the Chinese context through a case study with traditional workshops, revealing participants' perspectives and the potential impact on cultural inertia.

The concept of volumetric spaces has evolved in the Architecture, Engineering, and Construction (AEC) sector, ranging from traditional onsite built spaces to modern modular houses and portable architecture. Despite this diversity, there lacks a comprehensive framework to analyze volumetric space products across dimensions. This paper presents a conceptual framework based on abductive reasoning and qualitative analysis, aiming to explore interdependencies among dimensions. It hypothesizes that volumetric space dimensions are perceived differently and demonstrate interdependencies.

Designing an equally usable and emotionally appealing product remains a challenge for product developers, not least due to conflicting goals. Product developers need to constantly map the affective user requirements to the product, whereby the requirements for the emotional and usable product design often cannot be equally addressed. The systematic approach presented can help product developers in conflicting decision-making situations to represent these affective user requirements by selecting and prioritising context-relevant influencing factors using multi-criteria decision-making methods.

This research explores the impact of Design Thinking (DT) on Organizational Behaviour, explicitly focusing on individual employees, the micro-level of the organization. The research runs a single-case study within an Italian bank adopting DT through its HR department. The study proposes a model illustrating how DT adoption influences specific individual behavioral constructs: motivations, attitudes, capabilities, and creative behaviors. The study finds that fostering confidence in the creative process enhances human engagement and proactivity.

Over years of practice, industrial designers have developed three steps that always lead to a design solution: inspiration, ideation, and implementation. Usually, the result is a product, but sometimes it is a demonstrator, a versatile concept, combining design, engineering, and art. However, designers usually are not aware of this notion. But if the result is different, how does it affect the design process? The analysis of the contextual inquiry study of two demonstrators shows that the transformation should happen during the ideation phase, where abstract concept becomes a story.

This study conducts design-driven meaning innovation research based on an interpretation of new meaning through qualitative and quantitative research rooted in design practice and builds design-driven theories, methodology, and highly replicable methods. It presents a new design approach to design thinking called ‘design methodology and method of meaningful products’. The design process and framework integrate words, visuals, and functions to interpret and create new meanings. It highlights the importance of design semiotics in overcoming the limitations of traditional approaches.