Bart Vanhaeren — CEO & Co-founder, YES (Young Early Starters)

Bart has spent 20 years building the infrastructure that lets people invest. At KBC Group he re-founded Bolero, growing Belgium's largest online broker past €10B in assets, and launched an award-winning crowdfunding platform. He then co-founded InvestSuite, the wealth-tech firm now powering front-to-middleware for banks and brokers across Europe.

With YES, Bart is taking on the problem none of those platforms could solve: the fact that by the time most people open their first brokerage account, they've already lost two decades of compounding and the financial habits that come with it. YES is the first investment platform built for children aged 8–18, where every trade is real, every trade is parent-approved, and every lesson is grounded in behavioural science.

Bart is at 3f to share what YES is learning at the frontier of children's investing and to find the academic collaborators who can help turn an unprecedented dataset into rigorous insight on how early practice shapes lifelong financial behaviour.