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Session Overview
SO Sun1100-5
Sunday, 20/May/2018:
11:00am - 11:25am

Location: 4501

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Driving traffic to your school via Google

J. M. Gayed

L.A. English Academy, Japan

Many language schools spend a considerable amount of time and effort on marketing their schools via traditional venues such as newspaper inserts, free magazine ad buys and signboard rentals. While these might bring some results, they require a large investment in capital. This presentation will focus on one of the most cost-effective methods of driving potential students to your school by using the Google Search platform to make sure your property is on the radar. This presentation will give a broad overview of the current state of search in Japan and best practices for school owners.

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