Artificial Intelligence (AI) is increasingly being adopted across a wide range of design activities, from generative ideation to simulation and validation. At the same time, its integration is reshaping roles, skills and responsibilities within design practice. While many companies make frequent use of AI, it is not yet well integrated in company practice and processes with a great variation within and across companies.

 This interactive workshop invites researchers, practitioners, and educators to critically explore how AI is transforming design processes—what it enables, what it challenges, and how it alters the nature, sequencing, and interdependencies of design tasks.

This workshop kicks off with a short report of industrial practice that emerged out of a highly successful workshop at Design’26. This workshop will critically reflect on those findings and add further observations and map the current academic landscape against reported industrial practice.

The workshop aims to bridge research and practice by exploring how design processes can evolve while retaining human-centred creativity, judgment, and the ability to assess emerging design states. Ultimately, the session seeks to build a critical mass of researchers and practitioners interested in jointly exploring the future of design processes in industry, both theoretically and in practice