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Conference Agenda

Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).

Session Overview

Date: Sunday, 17/Sept/2023
2:00pm - 6:00pm	PhD Seminar: The day for transfer and check-in

Date: Monday, 18/Sept/2023
8:30am - 7:00pm	PhD Seminar

Date: Tuesday, 19/Sept/2023
9:00am - 5:00pm	PhD Seminar

Date: Wednesday, 20/Sept/2023
9:00am - 1:00pm	PhD Seminar
12:00pm - 5:00pm	Registration Location: UMPRUM Technology Center Mikulandská, the main hall
12:30pm - 3:30pm	PDW: Paper Development Workshop Location: UMPRUM Technology Center Mikulandská, the room n. 17 Chair: Alexander Buhmann To create an engaged deep-work environment among participants who have reviewed and studied each other’s work, participation in the PDW is closed to the authors of papers accepted for the PDW and the invited senior scholar discussants. More information about the PDW: www.euprera.org/pdw
1:00pm - 4:30pm	EUPRERA BoD Meeting Location: UMPRUM Technology Center Mikulandská, the room n. 15 EUPRERA BoD members and invited guests only
1:00pm - 5:00pm	Lounge with refreshment Location: UMPRUM Technology Center Mikulandská, the room n. 11
1:30pm - 3:00pm	Ateliers I: 1st round Location: UMPRUM Technology Center Mikulandská, the main hall
3:00pm - 4:30pm	Ateliers II: 2nd round Location: UMPRUM Technology Center Mikulandská, the main hall
3:10pm - 4:40pm	Education Café Location: UMPRUM Technology Center Mikulandská, the room n. 13 This is an adaption of the World Café, a methodology for hosting group dialogue that puts an emphasis on the power of simple conversation in considering relevant questions and themes. Expect to be part of three to four rounds of informal discussions regarding topics, issues and possible solutions that are relevant to communication and PR education. Only for participants registered for this event.
5:00pm - 5:15pm	Welcome Address Location: UMPRUM Technology Center Mikulandská, the main hall Stefania Romenti (EUPRERA president, IULM University) Tomáš Karásek (Dean of the Faculty of Social Sciences, Charles University) Denisa Hejlová (Head of the Centre for Strategic Communication of the Faculty of Social Sciences, Charles University)
5:15pm - 6:05pm	Keynote I: Ganga Dhanesh (Department of Communication, University of Maryland): Public Relations & Responsibility: Pricklier Relations in Polarized Times Location: UMPRUM Technology Center Mikulandská, the main hall
6:05pm - 6:25pm	CB: Coffee Break Location: UMPRUM Technology Center Mikulandská, the main hall
6:25pm - 7:15pm	Keynote II: Lars Thøger Christensen (Department of Management, Society and Communication, Copenhagen Business School): Performative Dynamics Of Aspirational Talk Location: UMPRUM Technology Center Mikulandská, the main hall
7:20pm - 7:25pm	Symbolic Ribbon Cutting: Opening a New Research Centre for Strategic Communication Location: UMPRUM Technology Center Mikulandská, the main hall New Research Centre for Strategic Communication at Charles University led by Denisa Hejlová.
7:30pm - 9:00pm	Opening Reception Location: UMPRUM Technology Center Mikulandská, the main hall Sponsored by Mattoni.

Date: Thursday, 21/Sept/2023
8:30am - 7:00pm	Registration: Registration, cloakroom and storage room Location: Hollar, room n. 11, Smetanovo nábřeží 6
9:00am - 10:00am	SES 1.1: Session 1.1 - Public sector, organization and lobbying Location: Hollar, room n. 14, Smetanovo nábřeží 6 Chair: Chiara Valentini Internal Communication Management Entering Hybrid Work Era In The Ministry Of Transport Of The Republic Of Lithuania Vytautas Beniušis Strategic Organizational Listening As a Strategic Tool To Create More Citizen Centric Wellbeing Public Policies And Services Heini Taiminen, Kimmo Taiminen Argumentation Strategies in Lobbying: The Discursive Struggle over Regulating Big Tech Scott Davidson, Irina Lock	SES 1.2: Session 1.2 - Internal communication and work environment Location: Hollar, room n. 112, Smetanovo nábřeží 6 Chair: Ana Tkalac Vercic Authentic Employee Appreciation: The Role of Internal Communication in Fostering an Appreciative Work Environment Julia Stranzl, Christopher Ruppel A Situational Perspective on Employee Activism - Examining the Role of Symmetrical Internal Communication Neda Ninova-Solovykh, Ingrid Wahl, Sabine Einwiller The Role of Communicative Coworkership on Internal Social Media in creating Responsible Communication Helle Gode Eskesen, Mona Aggerholm Andersen, Vibeke Thøis Madsen	SES 1.3: Session 1.3 - AI and digital aspects of strategic communication Location: Hollar, room n. 215, Smetanovo nábřeží 6 Chair: Ganga Dhanesh Metamorphosis: Green Avatars and the New Ecology of Strategic Communication Alexandra Craciun More than the Sims: Harnessing the Power of the Metaverse to Ethically Engage, Motivate, and Connect the Future Workforce Donna Davis, Rita Men, Andrea Stevenson Won Strategic Social Media Polarisation and Power:A Conceptual Piece Exploring Phenomenon in Academics to Practise Karen Freberg, Sabrina Page	SES 1.4: Session 1.4 - Ethical dimensions of strategic communication of diverse topics Location: Hollar, room n. 115, Smetanovo nábřeží 6 Chair: Dejan Vercic AI Ethical Violations And Corporate Response Strategies Grazia Murtarelli, Elanor Colleoni, Stefania Romenti Exploring and Assessing Issue Communication Strategies Sandra Jacobs, Christine Liebrecht Nuclear Energy as a Sustainable Solution: A Critical Discursive Analysis of Media Coverage in the Context of Energy Crisis Ileana Lis Zeler, Riasat Muhammad Amir
9:00am - 10:30am	Panel 0: The future of PR & strategic communication: Insights from current PhD projects Location: Hollar, room n. 212, Smetanovo nábřeží 6
10:00am - 11:00am	CB 0: Coffee Break Sponsored by Mattoni.
10:30am - 11:30am	SES 2.1a: Session 2.1a - Public sector, organization and lobbying Location: Hollar, room n. 14, Smetanovo nábřeží 6 Chair: Scott Davidson Salient Issues of the COVID-19 pandemic: Media lobbying strategies of Finnish trade associations Markus Tapani Mykkänen, Chiara Valentini The Information Oligopoly of Big Tech: How Journalists and Public Affairs Practitioners Perceive Their Role Towards Big Tech’s Accountability Alexandra Schwinges, Irina Lock, Toni G.L.A. van der Meer, Rens Vliegenthart What Makes a Legitimate Public Sector Organization? Insights from a Representative Survey Irina Lock, Sandra Jacobs	SES 2.2a: Session 2.2a - Investor relations and financial communication Location: Hollar, room n. 112, Smetanovo nábřeží 6 Chair: Mats Heide Communicating About Controversial Issues – The Case Of Halal Offerings In The Food Retail And Banking Sectors In Germany And Austria Samira Rahimi Mavi, Sabine A Einwiller The Role of the Corporate Purpose and How Investor Relations Professionals Make Sense of It Josefine Brühl, Jesper Falkheimer	SES 2.3a: Session 2.3a - Current methodologic and research horizons Location: Hollar, room n. 215, Smetanovo nábřeží 6 Chair: Ansgar Zerfass Diversity in Research Networks in Public Relations Research: A Social Network Analysis of International Collaboration and Co-Authorship Amit Rechavi, Ruth Avidar, Osnat Roth-Cohen Public Relations in a VUCA World: A Dialectical Approach to Relational Theorizing Ganga Dhanesh Sustainable Engagement with Digitalization Challenges in Strategic Communication: Introducing the VUCA Radar Peter Winkler, Jannik Kretschmer, Philip Wamprechtsamer	SES 2.4a: Communication and higher education institutions Location: Hollar, room n. 115, Smetanovo nábřeží 6 Chair: Anastasios Theofilou The Role of Communication in the Inclusion of People with Disability in the University of Sharjah Mahboobeh Abdolrahman Evaluation Practices in University Communication: A Qualitative Study of Communicators and University Leaders Isabel Sörensen, Sophia Charlotte Volk, Silke Fürst, Daniel Vogler, Mike Steffen Schäfer
11:00am - 12:30pm	Panel 1: Panel 1 Location: Hollar, room n. 212, Smetanovo nábřeží 6 Building Sustainable Futures: The Role of CSR communication in Addressing the Challenges of the 21st Century Chair(s): Adalberto Arrigoni, Wim Elving Respondent(s): Wim Elving Presenter(s): Anca Anton, Ileana Zeler, Angeles Moreno, Nadine Strauß, Franzisca Weder
11:30am - 11:40am	CB I: Coffee Break
11:40am - 12:40pm	SES 2.1b: Session 2.1b - Lobbying and public affairs Location: Hollar, room n. 14, Smetanovo nábřeží 6 Chair: Irina Lock Multimodal Events as Middle-stage Lobbyism Nanna Fredheim I want what you want! Understanding the Impact of Public Interest Arguments in Lobbying and Public Affairs Ketil Raknes, Øyvind Ihlen Is informal lobbying responsible? Evidence from Brussels Julia Levasier	SES 2.2b: Session 2.2b - Investor relations and financial communication Location: Hollar, room n. 112, Smetanovo nábřeží 6 Chair: Jesper Falkheimer Towards A Communication Theory Of Finance In Investor Relations Laura Hackl, Jens Seiffert-Brockmann From Black to Green: Balancing different Business Logics in Sustainable Transition Communication. A Critical Discourse Analysis of an Energy Company’s Annual Reports Ester Conings Vanvik	SES 2.3b: Session 2.3b - Current methodologic and research horizons Location: Hollar, room n. 215, Smetanovo nábřeží 6 Chair: Ansgar Zerfass Trend Research in Communication Management: Introducing an Interdisciplinary Approach based on Futures Research Methodology Ansgar Zerfass, Daniel Ziegele, Sünje Clausen, Stefan Stieglitz What Characterizes Sustainable Public Relations? A Framework For Future-proof PR. Lennart Rettler, Ulrike Röttger	SES 2.4b: Session 2.4b - Communication and higher education institutions Location: Hollar, room n. 115, Smetanovo nábřeží 6 Chair: Ruth Avidar Co-constructing Transdisciplinary Courses Alicia Fjällhed Current State of Spokesperson Training in Communication Studies at the Best Universities in the World Margaryta Netreba, Mònica Puntí-Brun, Sílvia Espinosa-Mirabet A Systematic Literature Review on Public Relations Education in the Context of Feminisation and Professionalisation of Public Relations (1949-2021) Martina Topic, Ralph Tench, Teela Clayton
12:30pm - 2:15pm	EUPRERA: Projects, networks and more Location: Hollar, room n. 12, Smetanovo nábřeží 6 Some of the current EUPRERA research projects and thematic networks, plus a new cooperation with Communication & Organisation Journal which can lead to more publication opportunities for our members. Join during the lunch time to learn more! The poster area is open to everyone.		Lunch Buffet Sponsored by Mattoni.
2:15pm - 3:45pm	Panel 2: Panel 2 Location: Hollar, room n. 212, Smetanovo nábřeží 6 Communicating Responsibility In Finance: The Impact Of The ESG Regulatory And Cultural Turn On Investor Communications Chair(s): Rudi Palmieri Respondent(s): Marlies Whitehouse Presenter(s): Sandra Binder-Tietz, Ramon Brotzer, Giulia D'Agostino, Laura Hackl, Christian P Hoffmann, Alexander V Laskin, Costanza Lucchini, Andrea Rocci, Jens Seiffert-Brockmann, Nadine Strauß	SES 2.2c: Session 2.2c - CSR reaching consumers and other stakeholders Location: Hollar, room n. 112, Smetanovo nábřeží 6 Chair: Nils S. Borchers Building Consumer Trust and Encouraging Consumer Trial: A Normative Framework for Public Relations in Startups and Emerging Brands Nivea Heluey, Luis Morante Taking the Discursive Processes of Stakeholder Systems Seriously: A Narrative Approach to Stakeholder Analysis Gastone Gualtieri The Quest For Common Ground In Times Of Polarization: Exploring Communicative Co-orientation In Agricultural Multi-stakeholder Conversations Concerning The Food Transition Korien van Vuuren - Verkerk, Noelle Aarts, Jan van der Stoep	SES 2.3c: Session 2.3c - Internal communication and work environment Location: Hollar, room n. 215, Smetanovo nábřeží 6 Chair: Oyvind Ihlen Effects of Brand Management Culture on Employee Behaviors: The Mediating Roles of Brand Identification and Perceived Organizational Performance Sojeong Kim, Jarim Kim When Nobody Does It Better: The Impact of Irreplaceability Perceptions on Employee Loyalty in a Tight Labor Market Joost Verhoeven, Esmee Seijdel Responsible (Digital) Leadership Communication: Selected Results of a Survey among 300 Managers and Employees on Hybrid General and Conflict Management after the Covid-19 crisis Holger Sievert, Ilovar Anna-Mishale
3:30pm - 4:15pm	CB II: Coffee Break Sponsored by Mattoni.
4:00pm - 5:30pm	Panel 4: Panel 4 Location: Hollar, room n. 212, Smetanovo nábřeží 6 Shedding Light on the Dark Side of Digital PR: Taking and Communicating Responsibility Chair(s): Mark Badham Respondent(s): Ansgar Zerfass Presenter(s): Alexander Laskin, Nils Borchers, Grazia Murtarelli, Anne Gregory, Sophia Sophia
4:15pm - 5:15pm	SES 3.1: Session 3.1 - Different shades of washing and critical approach Location: Hollar, room n. 14, Smetanovo nábřeží 6 Chair: Ángeles Moreno It is all fake? The Rhetoric in CSR and Sustainability Communication: a literature review proposal Giuseppe Bonaccorso Storytelling or Tall Green Tales? Narrative Structure and Greenwashing in NYC Real Estate Tiffany Mohr, Desislava Stoeva, Carmen Collins	SES 3.2: Session 3.2 - Internal communication and work environment Location: Hollar, room n. 112, Smetanovo nábřeží 6 Chair: Holger Sievert Employer Branding In The Healthcare Industry – A Quantitative Study Among Nursing Trainees In Germany Lisa Dühring, Kim Ebeling One Size Fits All? The Use of Employer Branding in Different Contexts Antonia Hein, Wim J.L. Elving, Sierdjan Koster, Arjen Edzes What Is Published About Employee Communication Regarding LGBT+: A Scoping Review of Quantitative Research Ingrid Wahl, Magdalena Siegel, Sabine Einwiller	SES 3.3: Session 3.3 - Strategic communication on COVID-19 issues Location: Hollar, room n. 215, Smetanovo nábřeží 6 Chair: Raluca Moise What Do They Know – Strategies For Undermining Trust In Institutions During The COVID-19 Pandemic Truls Strand Offerdal, Øyvind Ihlen Rhetorical Response Strategies to Medical Dissent: Strategic Communication of Public Health Authorities in the COVID-19 Pandemic Oyvind Ihlen, Anja Vranic Hashtag Hijacking as a Governmental Social Responsibility Action. A Communication Network Approach to the COVID-19 Vaccination Arena in Romania Camelia Cmeciu, Anca Anton, Eugen Glăvan
5:30pm - 6:30pm	Reviewers´ social program Limited to participants that booked this event, which will take place on the balcony on the 1st floor of the Hollar building.
7:30pm - 10:00pm	Conference Dinner Location: Cafe Slavia, 100 m from Hollar Entrance from the Narodni trida 1. Please, note that the Gala Dinner is limited to participants who made the reservation and the payment via Conftool.

Date: Friday, 22/Sept/2023
8:30am - 12:30pm	Conference Registration
8:30am - 7:00pm	Registration, cloakroom and storage room Location: Hollar, room n. 11, Smetanovo nábřeží 6
9:00am - 10:50am	SES 4.1: Session 4.1 - CSR reaching consumers and other stakeholders Location: Hollar, room n. 14, Smetanovo nábřeží 6 Chair: Wim Elving “The Sponsorship Effect”. Exploring the Relationship Between Football Fans and Sponsors. An Honest… Cynical Relationship Anastasios Theofilou Consumer Scepticism and the Boomerang Effect of Corporate Social Responsibility Communication: A Scoping Literature Review Rongtitya Rith Different Shades of Green Deception. Exploring the Impact of Greenwashing on Corporate Image and Credibility Thomas Koch, Nora Denner The Moral Foundations of Responsible Business: Using Computational Text Analysis to Explore the Salience of Morality in CSR Communication Olga Eisele, Britta Brugman, Sarah Marschlich, Daniel Thiele	SES 4.2: Session 4.2 - Communication and perception related to the Russian-Ukrainian conflict Location: Hollar, room n. 112, Smetanovo nábřeží 6 Chair: Lisa Dühring Do Corporate Conflict Engagement Actions Lead To Public’s Support? Finnish Publics’ Perceptions and Intentions During The Russian-Ukrainian Conflict Chiara Valentini, Juha Munnukka, Hui Zhao Exploring Political Corporate Social Responsibility: A Qualitative Content Analysis of Multinational Corporations’ Diplomacy Efforts During the Russia-Ukraine War Tugce Ertem-Eray, Eyun-Jung Ki The Perceptions of Nuclear War: The Failed Co-orientation between Russian and American Youth Alexander Laskin Wartime crisis management: Insights from business leaders in Ukraine Sophia Opatska, Winni Johansen, Adam Vigdor Gordon	SES 4.3: Session 4.3 - DEI: Diversity, equity, and inclusion in communication Location: Hollar, room n. 215, Smetanovo nábřeží 6 Chair: Anca Gabriela Anton LGBTQ+ Alliance or Pinkwashing? A Qualitative Approach to Queer Consumers’ Perception of Corporate Political Advocacy Phung Quynh Giao Nguyen Love for All?:Studying Organizational Legitimacy in LGBTQIA+ Corporate Social Advocacy-Communication Anna Berbers, Mark Boukes Making a Social Impact Through Corporate Activism: Koç Holding’s Support For Heforshe Movement Elif Engin, Burcu Eker Akgöz Orientalist Discourses In Movie Promotional Campaigns And The Value Of Cultural Sensitivity In Strategic Communications. The Mauritanian: A Case Study Raluca Moise Words Counts: Unpacking Inclusive Language In Local Action Plans Towards LGBT+ Jon Martin Larsen, Anders Olof Larsson	SES 4.4: Session 4.4 - Using case studies to explore the communication field Location: Hollar, room n. 212, Smetanovo nábřeží 6 Chair: Joost Verhoeven Corporate Social Innovation Communication: The Case Study of Secil Sonia Pedro Sebastiao, Andreia Melchiades Soares How Are Art Places Used for Communication? Multiple Case Studies of Corporate Support in Japan Makiko Kawakita, Yasushi Sonobe Raising the Bar: Exploring Stakeholder Engagement through Award-Winning Campaigns for Sustainable Development Goals Nilüfer Geysi Privacy Washing in Surveillance Capitalism: A Case Study on Strategically Concealing Data Capture to Gain Legitimacy for Surveillance-Driven Business Models Nils S. Borchers
10:30am - 11:20am	CB III: Coffee Break Sponsored by Mattoni.
11:20am - 12:20pm	SES 5.3: Session 5.3 - AI and digital aspects of strategic communication Location: Hollar, room n. 215, Smetanovo nábřeží 6 Chair: Tiffany Mohr Artificial Intelligence Opportunities and Challenges for Strategic Communication. Chat GPT Uses for Communication Professionals Raluca Silvia Ciochina, Diana Maria Cismaru, Cosmin Radulescu Benefits And Challenges Of Using AI In PR Practice: A Case Study Camelia Cusnir, Anamaria Nicola What Is Automated Communication, And Why Should We Care? Implications For Public Relations From A Systematic Review Teresa Weller, Irina Lock
11:20am - 12:50pm	Panel 3: "Well-Being" Location: Hollar, room n. 212, Smetanovo nábřeží 6 Well-Being in Communications Industries and Purposeful Collaboration:A Rising Territory for Theoretical Innovation in Communications Research Chair(s): Martina Topic Respondent(s): Alenka Jelen, Ralph Tench Presenter(s): Anca Anton, Marija Geiger Zeman, Maria Joao Cunha, Sarah Marschlich, Raluca Moise	SES 5.1: Session 5.1 - Insights on PR practitioners and professionals Location: Hollar, room n. 14, Smetanovo nábřeží 6 Chair: Elanor Colleoni The Difficult Relationship between Public Relations and the News Agency Business: Selected Results of a Qualitative Interview Study among News Agencies and different News Media Holger Sievert, Florian Meißner Behind The Scenes Of CEO Activism: Perspectives From Communication Practitioners Vanja Bojanic Reflexivity on Action: Developing the Internal Roles and Practices of Communication Practitioners Rickard Andersson, Mats Heide, Charlotte Simonsson	SES 5.2: Session 5.2 - Internal communication and work environment Location: Hollar, room n. 112, Smetanovo nábřeží 6 Chair: Hui Zhao Business Intelligence In Communication Management: A Framework For Advancing Internal Consulting And Corporate Listening Through CommTech Elias Weber, Ansgar Zerfass A Systematic Review of Digital Internal Communication Ana Tkalac Vercic, Dejan Vercic, Sinja Coz, Anja Spoljaric Strategic Communication Faces Corporate Social Innovation Complexities Elena Gutierrez-Garcia, Monica Recalde The Impact Of Internal Communication On Individual Empowerment: Findings Of A Representative Employee Survey In Germany Volker Gehrau, Julia Lührmann, Helena Stehle, Ulrike Röttger	SES 5.4: Session 5.4 - Leadership communication and the role of CEOs Location: Hollar, room n. 115, Smetanovo nábřeží 6 Chair: Alexander Laskin CEO Activism in Portugal: a View From Inside Alexandre Duarte, Patrícia Dias Digital Hyper Leaders: Exploring the Digital Leadership Communication Styles Within the Italian Context Grazia Murtarelli, Elanor Colleoni, Denis Simunovic, Stefania Romenti Strategic CEO Communication, Positioning, and Branding: A Systematic Literature Review Markos Mpadanes, Nadine Strauss
12:25pm - 2:00pm	Lunch Buffet 2: Lunch Buffet Sponsored by Mattoni.
2:00pm - 3:00pm	Keynote III: Morten Huse (Department of Communication and Culture, BI Norwegian Business School): Resolving the crisis in research by changing the game Location: Hollar, room n. 215, Smetanovo nábřeží 6 Chair: Morten Huse In his keynote speech, Morten Huse will share insights from his award-winning book Resolving the Crisis in Research by Changing the Game.
3:00pm - 3:30pm	CB IV: Coffee Break Sponsored by Mattoni.
3:30pm - 4:30pm	EUPRERA Hour Location: Hollar, room n. 215, Smetanovo nábřeží 6 Awarding ceremony Best papers Best reviewer Best PhD and MA thesis Distinguished Scholar Presentation of 2024 EUPRERA congress
4:30pm - 5:00pm	EUPRERA General Assembly Location: Hollar, room n. 215, Smetanovo nábřeží 6 for EUPRERA members only
5:00pm - 6:30pm	EPRHN: EPRHN – European Public Relations History Network Location: Hollar, room n. 12, Smetanovo nábřeží 6 Chair: Anastasios Theofilou Reintroducing the European PR History Network key objectives and future plans (open session, admission is NOT restricted)	RES: The EUNES Research Escalator Session (RES) Location: Hollar, room n. 212, Smetanovo nábřeží 6 An opportunity for early- and mid-career researchers with a work-in-progress paper or research idea to receive peer feedback and support. The session aims to help project development, allow authors to identify and invite potential collaborators, and provide mutual learning opportunity among early- and mid-career researchers. Only for EUNES members.	Round Table: Empowering Education: Addressing Cognitive Biases and Enhancing Information Literacy in Government Organisational Communication Location: Hollar, room n. 13, Smetanovo nábřeží 6 Chair: Denisa Hejlová Access limited to the working group.
7:00pm - 9:30pm	Social Program: EUNES social program Social gathering among EUNES members and a fireside chat with the keynote speaker Morten Huse (only for EUNES members)

Date: Saturday, 23/Sept/2023
10:00am - 12:45pm	Walking Tour "Highlights of Prague" The start of the walking tour: 10 a.m., in front of the Hollar building. Smetanovo nábřeží 6, Prague 1. The building of the faculty (i.e. Hollar) will be closed.

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