Conference Agenda

Session
SES 4.1: Session 4.1 - CSR reaching consumers and other stakeholders
Time:
Friday, 22/Sept/2023:
9:00am - 10:50am

Session Chair: Wim Elving
 Location: Hollar, room n. 14, Smetanovo nábřeží 6

Presentations

“The Sponsorship Effect”. Exploring the Relationship Between Football Fans and Sponsors. An Honest… Cynical Relationship

Anastasios Theofilou

Bournemouth University, United Kingdom


Consumer Scepticism and the Boomerang Effect of Corporate Social Responsibility Communication: A Scoping Literature Review

Rongtitya Rith

University of Genoa, Italy


Different Shades of Green Deception. Exploring the Impact of Greenwashing on Corporate Image and Credibility

Thomas Koch, Nora Denner

JGU Mainz, Germany


The Moral Foundations of Responsible Business: Using Computational Text Analysis to Explore the Salience of Morality in CSR Communication

Olga Eisele1, Britta Brugman1, Sarah Marschlich1, Daniel Thiele2

1University of Amsterdam, Amsterdam, Netherlands; 2Weizenbaum-Institut, Berlin, Germany