Conference Agenda

Session
SES 5.3: Session 5.3 - AI and digital aspects of strategic communication
Time:
Friday, 22/Sept/2023:
11:20am - 12:20pm

Session Chair: Tiffany Mohr
 Location: Hollar, room n. 215, Smetanovo nábřeží 6

Presentations

Artificial Intelligence Opportunities and Challenges for Strategic Communication. Chat GPT Uses for Communication Professionals

Raluca Silvia Ciochina, Diana Maria Cismaru, Cosmin Radulescu

Faculty of Communication and Public Relations, National University of Political Studies and Public Administration, Romania


Benefits And Challenges Of Using AI In PR Practice: A Case Study

Camelia Cusnir, Anamaria Nicola

University of Bucharest, Romania


What Is Automated Communication, And Why Should We Care? Implications For Public Relations From A Systematic Review

Teresa Weller, Irina Lock

Friedrich Schiller University Jena, Germany