Session | ||
SES 4.1: Session 4.1 - CSR reaching consumers and other stakeholders
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Presentations | ||
“The Sponsorship Effect”. Exploring the Relationship Between Football Fans and Sponsors. An Honest… Cynical Relationship Bournemouth University, United Kingdom Consumer Scepticism and the Boomerang Effect of Corporate Social Responsibility Communication: A Scoping Literature Review University of Genoa, Italy Different Shades of Green Deception. Exploring the Impact of Greenwashing on Corporate Image and Credibility JGU Mainz, Germany The Moral Foundations of Responsible Business: Using Computational Text Analysis to Explore the Salience of Morality in CSR Communication 1University of Amsterdam, Amsterdam, Netherlands; 2Weizenbaum-Institut, Berlin, Germany |