Conference Agenda

Session
SES 2.3b: Session 2.3b - Current methodologic and research horizons
Time:
Thursday, 21/Sept/2023:
11:40am - 12:40pm

Session Chair: Ansgar Zerfass
 Location: Hollar, room n. 215, Smetanovo nábřeží 6

Presentations

Trend Research in Communication Management: Introducing an Interdisciplinary Approach based on Futures Research Methodology

Ansgar Zerfass1, Daniel Ziegele1, Sünje Clausen2, Stefan Stieglitz2

1Leipzig University, Germany; 2University of Potsdam, Germany


What Characterizes Sustainable Public Relations? A Framework For Future-proof PR.

Lennart Rettler, Ulrike Röttger

University of Munster, Germany