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Conference Agenda

Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).

Session Overview

Date: Sunday, 17/Sept/2023
2:00pm - 6:00pm	PhD Seminar: The day for transfer and check-in

Date: Monday, 18/Sept/2023
8:30am - 7:00pm	PhD Seminar

Date: Tuesday, 19/Sept/2023
9:00am - 5:00pm	PhD Seminar

Date: Wednesday, 20/Sept/2023
9:00am - 1:00pm	PhD Seminar
12:00pm - 5:00pm	Registration Location: UMPRUM Technology Center Mikulandská, the main hall
12:30pm - 3:30pm	PDW: Paper Development Workshop Location: UMPRUM Technology Center Mikulandská, the room n. 17 Session Chair: Alexander Buhmann To create an engaged deep-work environment among participants who have reviewed and studied each other’s work, participation in the PDW is closed to the authors of papers accepted for the PDW and the invited senior scholar discussants. More information about the PDW: www.euprera.org/pdw
1:00pm - 4:30pm	EUPRERA BoD Meeting Location: UMPRUM Technology Center Mikulandská, the room n. 15 EUPRERA BoD members and invited guests only
1:00pm - 5:00pm	Lounge with refreshment Location: UMPRUM Technology Center Mikulandská, the room n. 11
1:30pm - 3:00pm	Ateliers I: 1st round Location: UMPRUM Technology Center Mikulandská, the main hall
3:00pm - 4:30pm	Ateliers II: 2nd round Location: UMPRUM Technology Center Mikulandská, the main hall
3:10pm - 4:40pm	Education Café Location: UMPRUM Technology Center Mikulandská, the room n. 13 This is an adaption of the World Café, a methodology for hosting group dialogue that puts an emphasis on the power of simple conversation in considering relevant questions and themes. Expect to be part of three to four rounds of informal discussions regarding topics, issues and possible solutions that are relevant to communication and PR education. Only for participants registered for this event.
5:00pm - 5:15pm	Welcome Address Location: UMPRUM Technology Center Mikulandská, the main hall Stefania Romenti (EUPRERA president, IULM University) Tomáš Karásek (Dean of the Faculty of Social Sciences, Charles University) Denisa Hejlová (Head of the Centre for Strategic Communication of the Faculty of Social Sciences, Charles University)
5:15pm - 6:05pm	Keynote I: Ganga Dhanesh (Department of Communication, University of Maryland): Public Relations & Responsibility: Pricklier Relations in Polarized Times Location: UMPRUM Technology Center Mikulandská, the main hall
6:05pm - 6:25pm	CB: Coffee Break Location: UMPRUM Technology Center Mikulandská, the main hall
6:25pm - 7:15pm	Keynote II: Lars Thøger Christensen (Department of Management, Society and Communication, Copenhagen Business School): Performative Dynamics Of Aspirational Talk Location: UMPRUM Technology Center Mikulandská, the main hall
7:20pm - 7:25pm	Symbolic Ribbon Cutting: Opening a New Research Centre for Strategic Communication Location: UMPRUM Technology Center Mikulandská, the main hall New Research Centre for Strategic Communication at Charles University led by Denisa Hejlová.
7:30pm - 9:00pm	Opening Reception Location: UMPRUM Technology Center Mikulandská, the main hall Sponsored by Mattoni.

Date: Thursday, 21/Sept/2023
8:30am - 7:00pm	Registration: Registration, cloakroom and storage room Location: Hollar, room n. 11, Smetanovo nábřeží 6
9:00am - 10:00am	SES 1.1: Session 1.1 - Public sector, organization and lobbying Location: Hollar, room n. 14, Smetanovo nábřeží 6 Session Chair: Chiara Valentini
	Internal Communication Management Entering Hybrid Work Era In The Ministry Of Transport Of The Republic Of Lithuania Vytautas Beniušis Vilnius University, Lithuania Strategic Organizational Listening As a Strategic Tool To Create More Citizen Centric Wellbeing Public Policies And Services Heini Taiminen¹, Kimmo Taiminen² ¹University of Jyväskylä, Finland; ²University of Jyväskylä, Finland Argumentation Strategies in Lobbying: The Discursive Struggle over Regulating Big Tech Scott Davidson¹, Irina Lock² ¹University of Leicester, UK; ²Friedrich Schiller University Jena, Germany
9:00am - 10:00am	SES 1.2: Session 1.2 - Internal communication and work environment Location: Hollar, room n. 112, Smetanovo nábřeží 6 Session Chair: Ana Tkalac Vercic
	Authentic Employee Appreciation: The Role of Internal Communication in Fostering an Appreciative Work Environment Julia Stranzl, Christopher Ruppel University of Vienna, Austria A Situational Perspective on Employee Activism - Examining the Role of Symmetrical Internal Communication Neda Ninova-Solovykh, Ingrid Wahl, Sabine Einwiller University of Vienna, Austria The Role of Communicative Coworkership on Internal Social Media in creating Responsible Communication Helle Gode Eskesen¹, Mona Aggerholm Andersen², Vibeke Thøis Madsen³ ¹VIA University College, Denmark; ²Aarhus University, Denmark; ³DMJX, Danish School of Media and Journalism, Denmark
9:00am - 10:00am	SES 1.3: Session 1.3 - AI and digital aspects of strategic communication Location: Hollar, room n. 215, Smetanovo nábřeží 6 Session Chair: Ganga Dhanesh
	Metamorphosis: Green Avatars and the New Ecology of Strategic Communication Alexandra Craciun University of Bucharest, Romania More than the Sims: Harnessing the Power of the Metaverse to Ethically Engage, Motivate, and Connect the Future Workforce Donna Davis¹, Rita Men², Andrea Stevenson Won³ ¹University of Oregon, United States of America; ²University of Florida, United States of America; ³Cornell University, United States of America Strategic Social Media Polarisation and Power:A Conceptual Piece Exploring Phenomenon in Academics to Practise Karen Freberg¹, Sabrina Page² ¹University of Louisville, United States of America; ²Walter State Community College, United States of America
9:00am - 10:00am	SES 1.4: Session 1.4 - Ethical dimensions of strategic communication of diverse topics Location: Hollar, room n. 115, Smetanovo nábřeží 6 Session Chair: Dejan Vercic
	AI Ethical Violations And Corporate Response Strategies Grazia Murtarelli, Elanor Colleoni, Stefania Romenti IULM University Milan, Italy Exploring and Assessing Issue Communication Strategies Sandra Jacobs¹, Christine Liebrecht² ¹University of Amsterdam; ²Tilburg University Nuclear Energy as a Sustainable Solution: A Critical Discursive Analysis of Media Coverage in the Context of Energy Crisis Ileana Lis Zeler¹, Riasat Muhammad Amir² ¹University Autonomous of Barcelona, Spain; ²University Autonomous of Barcelona, Spain
9:00am - 10:30am	Panel 0: The future of PR & strategic communication: Insights from current PhD projects Location: Hollar, room n. 212, Smetanovo nábřeží 6
10:00am - 11:00am	CB 0: Coffee Break Sponsored by Mattoni.
10:30am - 11:30am	SES 2.1a: Session 2.1a - Public sector, organization and lobbying Location: Hollar, room n. 14, Smetanovo nábřeží 6 Session Chair: Scott Davidson
	Salient Issues of the COVID-19 pandemic: Media lobbying strategies of Finnish trade associations Markus Tapani Mykkänen¹, Chiara Valentini² ¹University of Jyväskylä, Finland; ²Jyväskylä University School of Business and Economics, Finland The Information Oligopoly of Big Tech: How Journalists and Public Affairs Practitioners Perceive Their Role Towards Big Tech’s Accountability Alexandra Schwinges¹, Irina Lock², Toni G.L.A. van der Meer¹, Rens Vliegenthart³ ¹Amsterdam School of Communication Research, Netherlands, The; ²Institute of Communication Science, Friedrich Schiller University Jena, Germany; ³Strategic Communication Group, Wageningen University and Research (WUR), Wageningen, Netherlands What Makes a Legitimate Public Sector Organization? Insights from a Representative Survey Irina Lock¹, Sandra Jacobs² ¹Friedrich Schiller University Jena, Germany; ²Amsterdam School of Communication Research (ASCoR)
10:30am - 11:30am	SES 2.2a: Session 2.2a - Investor relations and financial communication Location: Hollar, room n. 112, Smetanovo nábřeží 6 Session Chair: Mats Heide
	Communicating About Controversial Issues – The Case Of Halal Offerings In The Food Retail And Banking Sectors In Germany And Austria Samira Rahimi Mavi, Sabine A Einwiller University of Vienna, Austria The Role of the Corporate Purpose and How Investor Relations Professionals Make Sense of It Josefine Brühl¹, Jesper Falkheimer² ¹Brunswick Group, Germany; ²Lund University, Sweden
10:30am - 11:30am	SES 2.3a: Session 2.3a - Current methodologic and research horizons Location: Hollar, room n. 215, Smetanovo nábřeží 6 Session Chair: Ansgar Zerfass
	Diversity in Research Networks in Public Relations Research: A Social Network Analysis of International Collaboration and Co-Authorship Amit Rechavi¹, Ruth Avidar², Osnat Roth-Cohen³ ¹Ruppin Academic Center, Israel; ²The Yezreel Valley College, Israel; ³Ariel University, Israel Public Relations in a VUCA World: A Dialectical Approach to Relational Theorizing Ganga Dhanesh Zayed University, United Arab Emirates Sustainable Engagement with Digitalization Challenges in Strategic Communication: Introducing the VUCA Radar Peter Winkler, Jannik Kretschmer, Philip Wamprechtsamer University of Salzburg, Austria
10:30am - 11:30am	SES 2.4a: Communication and higher education institutions Location: Hollar, room n. 115, Smetanovo nábřeží 6 Session Chair: Anastasios Theofilou
	The Role of Communication in the Inclusion of People with Disability in the University of Sharjah Mahboobeh Abdolrahman University of Sharjah, United Arab Emirates Evaluation Practices in University Communication: A Qualitative Study of Communicators and University Leaders Isabel Sörensen, Sophia Charlotte Volk, Silke Fürst, Daniel Vogler, Mike Steffen Schäfer University of Zurich, Switzerland
11:00am - 12:30pm	Panel 1: Panel 1 Location: Hollar, room n. 212, Smetanovo nábřeží 6
	Building Sustainable Futures: The Role of CSR communication in Addressing the Challenges of the 21st Century Chair(s): Adalberto Arrigoni (Leeds Beckett University), Wim Elving (Hanze UAS) Respondent(s): Wim Elving (Hanze UAS) Presenter(s): Anca Anton (University of Bucharest), Ileana Zeler (Autonomous University of Barcelona), Angeles Moreno (TU Universidad Rey Juan Carlos), Nadine Strauß (University of Zurich), Franzisca Weder (The University of Queensland)
11:30am - 11:40am	CB I: Coffee Break
11:40am - 12:40pm	SES 2.1b: Session 2.1b - Lobbying and public affairs Location: Hollar, room n. 14, Smetanovo nábřeží 6 Session Chair: Irina Lock
	Multimodal Events as Middle-stage Lobbyism Nanna Fredheim Kristania University College, Norway I want what you want! Understanding the Impact of Public Interest Arguments in Lobbying and Public Affairs Ketil Raknes¹, Øyvind Ihlen² ¹Kristiania University College, Norway; ²University of Oslo, Norway Is informal lobbying responsible? Evidence from Brussels Julia Levasier Bavarian Research Institute for Digital Transformation, Germany
11:40am - 12:40pm	SES 2.2b: Session 2.2b - Investor relations and financial communication Location: Hollar, room n. 112, Smetanovo nábřeží 6 Session Chair: Jesper Falkheimer
	Towards A Communication Theory Of Finance In Investor Relations Laura Hackl, Jens Seiffert-Brockmann Vienna University of Economics and Business, Austria From Black to Green: Balancing different Business Logics in Sustainable Transition Communication. A Critical Discourse Analysis of an Energy Company’s Annual Reports Ester Conings Vanvik Kristiania University College, Norway
11:40am - 12:40pm	SES 2.3b: Session 2.3b - Current methodologic and research horizons Location: Hollar, room n. 215, Smetanovo nábřeží 6 Session Chair: Ansgar Zerfass
	Trend Research in Communication Management: Introducing an Interdisciplinary Approach based on Futures Research Methodology Ansgar Zerfass¹, Daniel Ziegele¹, Sünje Clausen², Stefan Stieglitz² ¹Leipzig University, Germany; ²University of Potsdam, Germany What Characterizes Sustainable Public Relations? A Framework For Future-proof PR. Lennart Rettler, Ulrike Röttger University of Munster, Germany
11:40am - 12:40pm	SES 2.4b: Session 2.4b - Communication and higher education institutions Location: Hollar, room n. 115, Smetanovo nábřeží 6 Session Chair: Ruth Avidar
	Co-constructing Transdisciplinary Courses Alicia Fjällhed Lund University, Sweden Current State of Spokesperson Training in Communication Studies at the Best Universities in the World Margaryta Netreba¹, Mònica Puntí-Brun², Sílvia Espinosa-Mirabet² ¹Borys Grinchenko Kyiv University (UKRAINE); ²Universitat de Girona (SPAIN) A Systematic Literature Review on Public Relations Education in the Context of Feminisation and Professionalisation of Public Relations (1949-2021) Martina Topic, Ralph Tench, Teela Clayton Leeds Beckett University, United Kingdom
12:30pm - 2:15pm	EUPRERA: Projects, networks and more Location: Hollar, room n. 12, Smetanovo nábřeží 6 Some of the current EUPRERA research projects and thematic networks, plus a new cooperation with Communication & Organisation Journal which can lead to more publication opportunities for our members. Join during the lunch time to learn more! The poster area is open to everyone.
12:30pm - 2:15pm	Lunch Buffet Sponsored by Mattoni.
2:15pm - 3:45pm	Panel 2: Panel 2 Location: Hollar, room n. 212, Smetanovo nábřeží 6
	Communicating Responsibility In Finance: The Impact Of The ESG Regulatory And Cultural Turn On Investor Communications Chair(s): Rudi Palmieri (University of Liverpool, United Kingdom) Respondent(s): Marlies Whitehouse (ZHAW School of Applied Linguistics) Presenter(s): Sandra Binder-Tietz (University of Leipzig), Ramon Brotzer (University of Zurich), Giulia D'Agostino (Università della Svizzera italiana), Laura Hackl (Vienna University of Economics and Business), Christian P Hoffmann (University of Leipzig), Alexander V Laskin (Quinnipiac University), Costanza Lucchini (Università della Svizzera italiana), Andrea Rocci (Università della Svizzera italiana), Jens Seiffert-Brockmann (Vienna University of Economics and Business), Nadine Strauß (University of Zurich)
2:15pm - 3:45pm	SES 2.2c: Session 2.2c - CSR reaching consumers and other stakeholders Location: Hollar, room n. 112, Smetanovo nábřeží 6 Session Chair: Nils S. Borchers
	Building Consumer Trust and Encouraging Consumer Trial: A Normative Framework for Public Relations in Startups and Emerging Brands Nivea Heluey, Luis Morante Universidad Autonoma de Barcelona, Spain Taking the Discursive Processes of Stakeholder Systems Seriously: A Narrative Approach to Stakeholder Analysis Gastone Gualtieri USI - Universtià della Svizzera italiana, Switzerland The Quest For Common Ground In Times Of Polarization: Exploring Communicative Co-orientation In Agricultural Multi-stakeholder Conversations Concerning The Food Transition Korien van Vuuren - Verkerk^1,2, Noelle Aarts², Jan van der Stoep³ ¹Ede Christian University of Applied Sciences, the Netherlands; ²Radboud University Nijmegen, the Netherlands; ³Wageningen University & Research, the Netherlands
2:15pm - 3:45pm	SES 2.3c: Session 2.3c - Internal communication and work environment Location: Hollar, room n. 215, Smetanovo nábřeží 6 Session Chair: Oyvind Ihlen
	Effects of Brand Management Culture on Employee Behaviors: The Mediating Roles of Brand Identification and Perceived Organizational Performance Sojeong Kim, Jarim Kim Yonsei University, Korea, Republic of (South Korea) When Nobody Does It Better: The Impact of Irreplaceability Perceptions on Employee Loyalty in a Tight Labor Market Joost Verhoeven, Esmee Seijdel Tilburg University, Netherlands, The Responsible (Digital) Leadership Communication: Selected Results of a Survey among 300 Managers and Employees on Hybrid General and Conflict Management after the Covid-19 crisis Holger Sievert, Ilovar Anna-Mishale Macromedia University, Germany
3:30pm - 4:15pm	CB II: Coffee Break Sponsored by Mattoni.
4:00pm - 5:30pm	Panel 4: Panel 4 Location: Hollar, room n. 212, Smetanovo nábřeží 6
	Shedding Light on the Dark Side of Digital PR: Taking and Communicating Responsibility Chair(s): Mark Badham (Leeds Beckett University, United Kingdom) Respondent(s): Ansgar Zerfass (Leipzig University) Presenter(s): Alexander Laskin (Quinnipiac University), Nils Borchers (University of Tübingen), Grazia Murtarelli (Università IULM), Anne Gregory (University of Huddersfield), Sophia Sophia (University of Zurich)
4:15pm - 5:15pm	SES 3.1: Session 3.1 - Different shades of washing and critical approach Location: Hollar, room n. 14, Smetanovo nábřeží 6 Session Chair: Ángeles Moreno
	It is all fake? The Rhetoric in CSR and Sustainability Communication: a literature review proposal Giuseppe Bonaccorso IULM, Italy Storytelling or Tall Green Tales? Narrative Structure and Greenwashing in NYC Real Estate Tiffany Mohr, Desislava Stoeva, Carmen Collins St. John's University, United States of America
4:15pm - 5:15pm	SES 3.2: Session 3.2 - Internal communication and work environment Location: Hollar, room n. 112, Smetanovo nábřeží 6 Session Chair: Holger Sievert
	Employer Branding In The Healthcare Industry – A Quantitative Study Among Nursing Trainees In Germany Lisa Dühring, Kim Ebeling Ostfalia University of Applied Sciences, Germany One Size Fits All? The Use of Employer Branding in Different Contexts Antonia Hein^1,2, Wim J.L. Elving¹, Sierdjan Koster², Arjen Edzes^1,2 ¹Hanze University of Applied Sciences, Netherlands, The; ²University of Groningen, the Netherlands What Is Published About Employee Communication Regarding LGBT+: A Scoping Review of Quantitative Research Ingrid Wahl, Magdalena Siegel, Sabine Einwiller University of Vienna, Austria
4:15pm - 5:15pm	SES 3.3: Session 3.3 - Strategic communication on COVID-19 issues Location: Hollar, room n. 215, Smetanovo nábřeží 6 Session Chair: Raluca Moise
	What Do They Know – Strategies For Undermining Trust In Institutions During The COVID-19 Pandemic Truls Strand Offerdal, Øyvind Ihlen University of Oslo, Norway Rhetorical Response Strategies to Medical Dissent: Strategic Communication of Public Health Authorities in the COVID-19 Pandemic Oyvind Ihlen, Anja Vranic U of Oslo, Norway Hashtag Hijacking as a Governmental Social Responsibility Action. A Communication Network Approach to the COVID-19 Vaccination Arena in Romania Camelia Cmeciu^1,2, Anca Anton^1,2, Eugen Glăvan^3,2 ¹FJSC, University of Bucharest; ²Research Institute University of Bucharest (ICUB); ³ICCV
5:30pm - 6:30pm	Reviewers´ social program Limited to participants that booked this event, which will take place on the balcony on the 1st floor of the Hollar building.
7:30pm - 10:00pm	Conference Dinner Location: Cafe Slavia, 100 m from Hollar Entrance from the Narodni trida 1. Please, note that the Gala Dinner is limited to participants who made the reservation and the payment via Conftool.

Date: Friday, 22/Sept/2023
8:30am - 12:30pm	Conference Registration
8:30am - 7:00pm	Registration, cloakroom and storage room Location: Hollar, room n. 11, Smetanovo nábřeží 6
9:00am - 10:50am	SES 4.1: Session 4.1 - CSR reaching consumers and other stakeholders Location: Hollar, room n. 14, Smetanovo nábřeží 6 Session Chair: Wim Elving
	“The Sponsorship Effect”. Exploring the Relationship Between Football Fans and Sponsors. An Honest… Cynical Relationship Anastasios Theofilou Bournemouth University, United Kingdom Consumer Scepticism and the Boomerang Effect of Corporate Social Responsibility Communication: A Scoping Literature Review Rongtitya Rith University of Genoa, Italy Different Shades of Green Deception. Exploring the Impact of Greenwashing on Corporate Image and Credibility Thomas Koch, Nora Denner JGU Mainz, Germany The Moral Foundations of Responsible Business: Using Computational Text Analysis to Explore the Salience of Morality in CSR Communication Olga Eisele¹, Britta Brugman¹, Sarah Marschlich¹, Daniel Thiele² ¹University of Amsterdam, Amsterdam, Netherlands; ²Weizenbaum-Institut, Berlin, Germany
9:00am - 10:50am	SES 4.2: Session 4.2 - Communication and perception related to the Russian-Ukrainian conflict Location: Hollar, room n. 112, Smetanovo nábřeží 6 Session Chair: Lisa Dühring
	Do Corporate Conflict Engagement Actions Lead To Public’s Support? Finnish Publics’ Perceptions and Intentions During The Russian-Ukrainian Conflict Chiara Valentini¹, Juha Munnukka¹, Hui Zhao² ¹Jyväskylä University School of Business and Economics (JSBE), Finland; ²Lund University, Sweden Exploring Political Corporate Social Responsibility: A Qualitative Content Analysis of Multinational Corporations’ Diplomacy Efforts During the Russia-Ukraine War Tugce Ertem-Eray¹, Eyun-Jung Ki² ¹North Carolina State University, United States of America; ²The University of Alabama, United States of America The Perceptions of Nuclear War: The Failed Co-orientation between Russian and American Youth Alexander Laskin Quinnipiac University, United States of America Wartime crisis management: Insights from business leaders in Ukraine Sophia Opatska¹, Winni Johansen², Adam Vigdor Gordon² ¹Lviv Business school of UCU, Ukraine; ²Aarhus University, School of Business, Denmark
9:00am - 10:50am	SES 4.3: Session 4.3 - DEI: Diversity, equity, and inclusion in communication Location: Hollar, room n. 215, Smetanovo nábřeží 6 Session Chair: Anca Gabriela Anton
	LGBTQ+ Alliance or Pinkwashing? A Qualitative Approach to Queer Consumers’ Perception of Corporate Political Advocacy Phung Quynh Giao Nguyen University of Vienna, Austria Love for All?:Studying Organizational Legitimacy in LGBTQIA+ Corporate Social Advocacy-Communication Anna Berbers, Mark Boukes University of Amsterdam, Netherlands, The Making a Social Impact Through Corporate Activism: Koç Holding’s Support For Heforshe Movement Elif Engin¹, Burcu Eker Akgöz² ¹Bahcesehir University, Turkiye; ²Bahcesehir University, Turkiye Orientalist Discourses In Movie Promotional Campaigns And The Value Of Cultural Sensitivity In Strategic Communications. The Mauritanian: A Case Study Raluca Moise City, University of London, United Kingdom Words Counts: Unpacking Inclusive Language In Local Action Plans Towards LGBT+ Jon Martin Larsen, Anders Olof Larsson Kristiania University College, Norway
9:00am - 10:50am	SES 4.4: Session 4.4 - Using case studies to explore the communication field Location: Hollar, room n. 212, Smetanovo nábřeží 6 Session Chair: Joost Verhoeven
	Corporate Social Innovation Communication: The Case Study of Secil Sonia Pedro Sebastiao¹, Andreia Melchiades Soares² ¹Universidade Lisboa, Instituto Superior de Ciências Sociais e Políticas, Centro de Administração e Políticas Públicas (CAPP/FCT); ²Universidade de Lisboa, Instituto Superior de Ciências Sociais e Políticas Centro de Administração e Políticas Públicas (CAPP/FCT) How Are Art Places Used for Communication? Multiple Case Studies of Corporate Support in Japan Makiko Kawakita¹, Yasushi Sonobe² ¹Nanzan University, Japan; ²Toyo University, Japan Raising the Bar: Exploring Stakeholder Engagement through Award-Winning Campaigns for Sustainable Development Goals Nilüfer Geysi Bahçeşehir University, Turkiye Privacy Washing in Surveillance Capitalism: A Case Study on Strategically Concealing Data Capture to Gain Legitimacy for Surveillance-Driven Business Models Nils S. Borchers University of Tübingen, Germany
10:30am - 11:20am	CB III: Coffee Break Sponsored by Mattoni.
11:20am - 12:20pm	SES 5.3: Session 5.3 - AI and digital aspects of strategic communication Location: Hollar, room n. 215, Smetanovo nábřeží 6 Session Chair: Tiffany Mohr
	Artificial Intelligence Opportunities and Challenges for Strategic Communication. Chat GPT Uses for Communication Professionals Raluca Silvia Ciochina, Diana Maria Cismaru, Cosmin Radulescu Faculty of Communication and Public Relations, National University of Political Studies and Public Administration, Romania Benefits And Challenges Of Using AI In PR Practice: A Case Study Camelia Cusnir, Anamaria Nicola University of Bucharest, Romania What Is Automated Communication, And Why Should We Care? Implications For Public Relations From A Systematic Review Teresa Weller, Irina Lock Friedrich Schiller University Jena, Germany
11:20am - 12:50pm	Panel 3: "Well-Being" Location: Hollar, room n. 212, Smetanovo nábřeží 6
	Well-Being in Communications Industries and Purposeful Collaboration:A Rising Territory for Theoretical Innovation in Communications Research Chair(s): Martina Topic (Leeds Beckett University, United Kingdom) Respondent(s): Alenka Jelen (University of Stirling), Ralph Tench (Leeds Beckett University) Presenter(s): Anca Anton (University of Bucharest), Marija Geiger Zeman (Ivo Pilar Institute of Social Sciences), Maria Joao Cunha (University of Lisbon), Sarah Marschlich (University of Amsterdam), Raluca Moise (City University of London)
11:20am - 12:50pm	SES 5.1: Session 5.1 - Insights on PR practitioners and professionals Location: Hollar, room n. 14, Smetanovo nábřeží 6 Session Chair: Elanor Colleoni
	The Difficult Relationship between Public Relations and the News Agency Business: Selected Results of a Qualitative Interview Study among News Agencies and different News Media Holger Sievert, Florian Meißner Macromedia University, Germany Behind The Scenes Of CEO Activism: Perspectives From Communication Practitioners Vanja Bojanic University of Vienna, Austria Reflexivity on Action: Developing the Internal Roles and Practices of Communication Practitioners Rickard Andersson, Mats Heide, Charlotte Simonsson Lund University, Sweden
11:20am - 12:50pm	SES 5.2: Session 5.2 - Internal communication and work environment Location: Hollar, room n. 112, Smetanovo nábřeží 6 Session Chair: Hui Zhao
	Business Intelligence In Communication Management: A Framework For Advancing Internal Consulting And Corporate Listening Through CommTech Elias Weber, Ansgar Zerfass Leipzig University, Germany A Systematic Review of Digital Internal Communication Ana Tkalac Vercic¹, Dejan Vercic², Sinja Coz², Anja Spoljaric¹ ¹University of Zagreb, Faculty of Economics and Business, Croatia; ²University of Ljubljana, Faculty of Social Sciences Strategic Communication Faces Corporate Social Innovation Complexities Elena Gutierrez-Garcia, Monica Recalde University of Navarra, Spain The Impact Of Internal Communication On Individual Empowerment: Findings Of A Representative Employee Survey In Germany Volker Gehrau, Julia Lührmann, Helena Stehle, Ulrike Röttger University of Muenster, Germany
11:20am - 12:50pm	SES 5.4: Session 5.4 - Leadership communication and the role of CEOs Location: Hollar, room n. 115, Smetanovo nábřeží 6 Session Chair: Alexander Laskin
	CEO Activism in Portugal: a View From Inside Alexandre Duarte¹, Patrícia Dias² ¹ICNOVA - FCSH/Universidade NOVA de Lisboa, Portugal; ²Universidade Católica Portuguesa Digital Hyper Leaders: Exploring the Digital Leadership Communication Styles Within the Italian Context Grazia Murtarelli, Elanor Colleoni, Denis Simunovic, Stefania Romenti Università IULM, Italy Strategic CEO Communication, Positioning, and Branding: A Systematic Literature Review Markos Mpadanes, Nadine Strauss University of Zurich, Switzerland
12:25pm - 2:00pm	Lunch Buffet 2: Lunch Buffet Sponsored by Mattoni.
2:00pm - 3:00pm	Keynote III: Morten Huse (Department of Communication and Culture, BI Norwegian Business School): Resolving the crisis in research by changing the game Location: Hollar, room n. 215, Smetanovo nábřeží 6 Session Chair: Morten Huse In his keynote speech, Morten Huse will share insights from his award-winning book Resolving the Crisis in Research by Changing the Game.
3:00pm - 3:30pm	CB IV: Coffee Break Sponsored by Mattoni.
3:30pm - 4:30pm	EUPRERA Hour Location: Hollar, room n. 215, Smetanovo nábřeží 6 Awarding ceremony Best papers Best reviewer Best PhD and MA thesis Distinguished Scholar Presentation of 2024 EUPRERA congress
4:30pm - 5:00pm	EUPRERA General Assembly Location: Hollar, room n. 215, Smetanovo nábřeží 6 for EUPRERA members only
5:00pm - 6:30pm	EPRHN: EPRHN – European Public Relations History Network Location: Hollar, room n. 12, Smetanovo nábřeží 6 Session Chair: Anastasios Theofilou Reintroducing the European PR History Network key objectives and future plans (open session, admission is NOT restricted)
5:00pm - 6:30pm	RES: The EUNES Research Escalator Session (RES) Location: Hollar, room n. 212, Smetanovo nábřeží 6 An opportunity for early- and mid-career researchers with a work-in-progress paper or research idea to receive peer feedback and support. The session aims to help project development, allow authors to identify and invite potential collaborators, and provide mutual learning opportunity among early- and mid-career researchers. Only for EUNES members.
5:00pm - 6:30pm	Round Table: Empowering Education: Addressing Cognitive Biases and Enhancing Information Literacy in Government Organisational Communication Location: Hollar, room n. 13, Smetanovo nábřeží 6 Session Chair: Denisa Hejlová Access limited to the working group.
7:00pm - 9:30pm	Social Program: EUNES social program Social gathering among EUNES members and a fireside chat with the keynote speaker Morten Huse (only for EUNES members)

Date: Saturday, 23/Sept/2023
10:00am - 12:45pm	Walking Tour "Highlights of Prague" The start of the walking tour: 10 a.m., in front of the Hollar building. Smetanovo nábřeží 6, Prague 1. The building of the faculty (i.e. Hollar) will be closed.

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