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Conference Agenda

Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).

Only Sessions at Location/Venue

Session Overview
Location: Hollar, room n. 215, Smetanovo nábřeží 6

Date: Thursday, 21/Sept/2023
9:00am - 10:00am	SES 1.3: Session 1.3 - AI and digital aspects of strategic communication Location: Hollar, room n. 215, Smetanovo nábřeží 6 Chair: Ganga Dhanesh Metamorphosis: Green Avatars and the New Ecology of Strategic Communication Alexandra Craciun More than the Sims: Harnessing the Power of the Metaverse to Ethically Engage, Motivate, and Connect the Future Workforce Donna Davis, Rita Men, Andrea Stevenson Won Strategic Social Media Polarisation and Power:A Conceptual Piece Exploring Phenomenon in Academics to Practise Karen Freberg, Sabrina Page
10:30am - 11:30am	SES 2.3a: Session 2.3a - Current methodologic and research horizons Location: Hollar, room n. 215, Smetanovo nábřeží 6 Chair: Ansgar Zerfass Diversity in Research Networks in Public Relations Research: A Social Network Analysis of International Collaboration and Co-Authorship Amit Rechavi, Ruth Avidar, Osnat Roth-Cohen Public Relations in a VUCA World: A Dialectical Approach to Relational Theorizing Ganga Dhanesh Sustainable Engagement with Digitalization Challenges in Strategic Communication: Introducing the VUCA Radar Peter Winkler, Jannik Kretschmer, Philip Wamprechtsamer
11:40am - 12:40pm	SES 2.3b: Session 2.3b - Current methodologic and research horizons Location: Hollar, room n. 215, Smetanovo nábřeží 6 Chair: Ansgar Zerfass Trend Research in Communication Management: Introducing an Interdisciplinary Approach based on Futures Research Methodology Ansgar Zerfass, Daniel Ziegele, Sünje Clausen, Stefan Stieglitz What Characterizes Sustainable Public Relations? A Framework For Future-proof PR. Lennart Rettler, Ulrike Röttger
2:15pm - 3:45pm	SES 2.3c: Session 2.3c - Internal communication and work environment Location: Hollar, room n. 215, Smetanovo nábřeží 6 Chair: Oyvind Ihlen Effects of Brand Management Culture on Employee Behaviors: The Mediating Roles of Brand Identification and Perceived Organizational Performance Sojeong Kim, Jarim Kim When Nobody Does It Better: The Impact of Irreplaceability Perceptions on Employee Loyalty in a Tight Labor Market Joost Verhoeven, Esmee Seijdel Responsible (Digital) Leadership Communication: Selected Results of a Survey among 300 Managers and Employees on Hybrid General and Conflict Management after the Covid-19 crisis Holger Sievert, Ilovar Anna-Mishale
4:15pm - 5:15pm	SES 3.3: Session 3.3 - Strategic communication on COVID-19 issues Location: Hollar, room n. 215, Smetanovo nábřeží 6 Chair: Raluca Moise What Do They Know – Strategies For Undermining Trust In Institutions During The COVID-19 Pandemic Truls Strand Offerdal, Øyvind Ihlen Rhetorical Response Strategies to Medical Dissent: Strategic Communication of Public Health Authorities in the COVID-19 Pandemic Oyvind Ihlen, Anja Vranic Hashtag Hijacking as a Governmental Social Responsibility Action. A Communication Network Approach to the COVID-19 Vaccination Arena in Romania Camelia Cmeciu, Anca Anton, Eugen Glăvan

Date: Friday, 22/Sept/2023
9:00am - 10:50am	SES 4.3: Session 4.3 - DEI: Diversity, equity, and inclusion in communication Location: Hollar, room n. 215, Smetanovo nábřeží 6 Chair: Anca Gabriela Anton LGBTQ+ Alliance or Pinkwashing? A Qualitative Approach to Queer Consumers’ Perception of Corporate Political Advocacy Phung Quynh Giao Nguyen Love for All?:Studying Organizational Legitimacy in LGBTQIA+ Corporate Social Advocacy-Communication Anna Berbers, Mark Boukes Making a Social Impact Through Corporate Activism: Koç Holding’s Support For Heforshe Movement Elif Engin, Burcu Eker Akgöz Orientalist Discourses In Movie Promotional Campaigns And The Value Of Cultural Sensitivity In Strategic Communications. The Mauritanian: A Case Study Raluca Moise Words Counts: Unpacking Inclusive Language In Local Action Plans Towards LGBT+ Jon Martin Larsen, Anders Olof Larsson
11:20am - 12:20pm	SES 5.3: Session 5.3 - AI and digital aspects of strategic communication Location: Hollar, room n. 215, Smetanovo nábřeží 6 Chair: Tiffany Mohr Artificial Intelligence Opportunities and Challenges for Strategic Communication. Chat GPT Uses for Communication Professionals Raluca Silvia Ciochina, Diana Maria Cismaru, Cosmin Radulescu Benefits And Challenges Of Using AI In PR Practice: A Case Study Camelia Cusnir, Anamaria Nicola What Is Automated Communication, And Why Should We Care? Implications For Public Relations From A Systematic Review Teresa Weller, Irina Lock
2:00pm - 3:00pm	Keynote III: Morten Huse (Department of Communication and Culture, BI Norwegian Business School): Resolving the crisis in research by changing the game Location: Hollar, room n. 215, Smetanovo nábřeží 6 Chair: Morten Huse In his keynote speech, Morten Huse will share insights from his award-winning book Resolving the Crisis in Research by Changing the Game.
3:30pm - 4:30pm	EUPRERA Hour Location: Hollar, room n. 215, Smetanovo nábřeží 6 Awarding ceremony Best papers Best reviewer Best PhD and MA thesis Distinguished Scholar Presentation of 2024 EUPRERA congress
4:30pm - 5:00pm	EUPRERA General Assembly Location: Hollar, room n. 215, Smetanovo nábřeží 6 for EUPRERA members only

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