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Conference Agenda

Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).

Only Sessions at Location/Venue

Session Overview
Location: Hollar, room n. 215, Smetanovo nábřeží 6

Date: Thursday, 21/Sept/2023
9:00am - 10:00am	SES 1.3: Session 1.3 - AI and digital aspects of strategic communication Location: Hollar, room n. 215, Smetanovo nábřeží 6 Session Chair: Ganga Dhanesh
	Metamorphosis: Green Avatars and the New Ecology of Strategic Communication Alexandra Craciun University of Bucharest, Romania More than the Sims: Harnessing the Power of the Metaverse to Ethically Engage, Motivate, and Connect the Future Workforce Donna Davis¹, Rita Men², Andrea Stevenson Won³ ¹University of Oregon, United States of America; ²University of Florida, United States of America; ³Cornell University, United States of America Strategic Social Media Polarisation and Power:A Conceptual Piece Exploring Phenomenon in Academics to Practise Karen Freberg¹, Sabrina Page² ¹University of Louisville, United States of America; ²Walter State Community College, United States of America
10:30am - 11:30am	SES 2.3a: Session 2.3a - Current methodologic and research horizons Location: Hollar, room n. 215, Smetanovo nábřeží 6 Session Chair: Ansgar Zerfass
	Diversity in Research Networks in Public Relations Research: A Social Network Analysis of International Collaboration and Co-Authorship Amit Rechavi¹, Ruth Avidar², Osnat Roth-Cohen³ ¹Ruppin Academic Center, Israel; ²The Yezreel Valley College, Israel; ³Ariel University, Israel Public Relations in a VUCA World: A Dialectical Approach to Relational Theorizing Ganga Dhanesh Zayed University, United Arab Emirates Sustainable Engagement with Digitalization Challenges in Strategic Communication: Introducing the VUCA Radar Peter Winkler, Jannik Kretschmer, Philip Wamprechtsamer University of Salzburg, Austria
11:40am - 12:40pm	SES 2.3b: Session 2.3b - Current methodologic and research horizons Location: Hollar, room n. 215, Smetanovo nábřeží 6 Session Chair: Ansgar Zerfass
	Trend Research in Communication Management: Introducing an Interdisciplinary Approach based on Futures Research Methodology Ansgar Zerfass¹, Daniel Ziegele¹, Sünje Clausen², Stefan Stieglitz² ¹Leipzig University, Germany; ²University of Potsdam, Germany What Characterizes Sustainable Public Relations? A Framework For Future-proof PR. Lennart Rettler, Ulrike Röttger University of Munster, Germany
2:15pm - 3:45pm	SES 2.3c: Session 2.3c - Internal communication and work environment Location: Hollar, room n. 215, Smetanovo nábřeží 6 Session Chair: Oyvind Ihlen
	Effects of Brand Management Culture on Employee Behaviors: The Mediating Roles of Brand Identification and Perceived Organizational Performance Sojeong Kim, Jarim Kim Yonsei University, Korea, Republic of (South Korea) When Nobody Does It Better: The Impact of Irreplaceability Perceptions on Employee Loyalty in a Tight Labor Market Joost Verhoeven, Esmee Seijdel Tilburg University, Netherlands, The Responsible (Digital) Leadership Communication: Selected Results of a Survey among 300 Managers and Employees on Hybrid General and Conflict Management after the Covid-19 crisis Holger Sievert, Ilovar Anna-Mishale Macromedia University, Germany
4:15pm - 5:15pm	SES 3.3: Session 3.3 - Strategic communication on COVID-19 issues Location: Hollar, room n. 215, Smetanovo nábřeží 6 Session Chair: Raluca Moise
	What Do They Know – Strategies For Undermining Trust In Institutions During The COVID-19 Pandemic Truls Strand Offerdal, Øyvind Ihlen University of Oslo, Norway Rhetorical Response Strategies to Medical Dissent: Strategic Communication of Public Health Authorities in the COVID-19 Pandemic Oyvind Ihlen, Anja Vranic U of Oslo, Norway Hashtag Hijacking as a Governmental Social Responsibility Action. A Communication Network Approach to the COVID-19 Vaccination Arena in Romania Camelia Cmeciu^1,2, Anca Anton^1,2, Eugen Glăvan^3,2 ¹FJSC, University of Bucharest; ²Research Institute University of Bucharest (ICUB); ³ICCV

Date: Friday, 22/Sept/2023
9:00am - 10:50am	SES 4.3: Session 4.3 - DEI: Diversity, equity, and inclusion in communication Location: Hollar, room n. 215, Smetanovo nábřeží 6 Session Chair: Anca Gabriela Anton
	LGBTQ+ Alliance or Pinkwashing? A Qualitative Approach to Queer Consumers’ Perception of Corporate Political Advocacy Phung Quynh Giao Nguyen University of Vienna, Austria Love for All?:Studying Organizational Legitimacy in LGBTQIA+ Corporate Social Advocacy-Communication Anna Berbers, Mark Boukes University of Amsterdam, Netherlands, The Making a Social Impact Through Corporate Activism: Koç Holding’s Support For Heforshe Movement Elif Engin¹, Burcu Eker Akgöz² ¹Bahcesehir University, Turkiye; ²Bahcesehir University, Turkiye Orientalist Discourses In Movie Promotional Campaigns And The Value Of Cultural Sensitivity In Strategic Communications. The Mauritanian: A Case Study Raluca Moise City, University of London, United Kingdom Words Counts: Unpacking Inclusive Language In Local Action Plans Towards LGBT+ Jon Martin Larsen, Anders Olof Larsson Kristiania University College, Norway
11:20am - 12:20pm	SES 5.3: Session 5.3 - AI and digital aspects of strategic communication Location: Hollar, room n. 215, Smetanovo nábřeží 6 Session Chair: Tiffany Mohr
	Artificial Intelligence Opportunities and Challenges for Strategic Communication. Chat GPT Uses for Communication Professionals Raluca Silvia Ciochina, Diana Maria Cismaru, Cosmin Radulescu Faculty of Communication and Public Relations, National University of Political Studies and Public Administration, Romania Benefits And Challenges Of Using AI In PR Practice: A Case Study Camelia Cusnir, Anamaria Nicola University of Bucharest, Romania What Is Automated Communication, And Why Should We Care? Implications For Public Relations From A Systematic Review Teresa Weller, Irina Lock Friedrich Schiller University Jena, Germany
2:00pm - 3:00pm	Keynote III: Morten Huse (Department of Communication and Culture, BI Norwegian Business School): Resolving the crisis in research by changing the game Location: Hollar, room n. 215, Smetanovo nábřeží 6 Session Chair: Morten Huse In his keynote speech, Morten Huse will share insights from his award-winning book Resolving the Crisis in Research by Changing the Game.
3:30pm - 4:30pm	EUPRERA Hour Location: Hollar, room n. 215, Smetanovo nábřeží 6 Awarding ceremony Best papers Best reviewer Best PhD and MA thesis Distinguished Scholar Presentation of 2024 EUPRERA congress
4:30pm - 5:00pm	EUPRERA General Assembly Location: Hollar, room n. 215, Smetanovo nábřeží 6 for EUPRERA members only

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