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Conference Agenda

Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).

Session Overview

Date: Friday, 22/Sept/2023
8:30am - 12:30pm	Conference Registration
8:30am - 7:00pm	Registration, cloakroom and storage room Location: Hollar, room n. 11, Smetanovo nábřeží 6
9:00am - 10:50am	SES 4.1: Session 4.1 - CSR reaching consumers and other stakeholders Location: Hollar, room n. 14, Smetanovo nábřeží 6 Chair: Wim Elving “The Sponsorship Effect”. Exploring the Relationship Between Football Fans and Sponsors. An Honest… Cynical Relationship Anastasios Theofilou Consumer Scepticism and the Boomerang Effect of Corporate Social Responsibility Communication: A Scoping Literature Review Rongtitya Rith Different Shades of Green Deception. Exploring the Impact of Greenwashing on Corporate Image and Credibility Thomas Koch, Nora Denner The Moral Foundations of Responsible Business: Using Computational Text Analysis to Explore the Salience of Morality in CSR Communication Olga Eisele, Britta Brugman, Sarah Marschlich, Daniel Thiele	SES 4.2: Session 4.2 - Communication and perception related to the Russian-Ukrainian conflict Location: Hollar, room n. 112, Smetanovo nábřeží 6 Chair: Lisa Dühring Do Corporate Conflict Engagement Actions Lead To Public’s Support? Finnish Publics’ Perceptions and Intentions During The Russian-Ukrainian Conflict Chiara Valentini, Juha Munnukka, Hui Zhao Exploring Political Corporate Social Responsibility: A Qualitative Content Analysis of Multinational Corporations’ Diplomacy Efforts During the Russia-Ukraine War Tugce Ertem-Eray, Eyun-Jung Ki The Perceptions of Nuclear War: The Failed Co-orientation between Russian and American Youth Alexander Laskin Wartime crisis management: Insights from business leaders in Ukraine Sophia Opatska, Winni Johansen, Adam Vigdor Gordon	SES 4.3: Session 4.3 - DEI: Diversity, equity, and inclusion in communication Location: Hollar, room n. 215, Smetanovo nábřeží 6 Chair: Anca Gabriela Anton LGBTQ+ Alliance or Pinkwashing? A Qualitative Approach to Queer Consumers’ Perception of Corporate Political Advocacy Phung Quynh Giao Nguyen Love for All?:Studying Organizational Legitimacy in LGBTQIA+ Corporate Social Advocacy-Communication Anna Berbers, Mark Boukes Making a Social Impact Through Corporate Activism: Koç Holding’s Support For Heforshe Movement Elif Engin, Burcu Eker Akgöz Orientalist Discourses In Movie Promotional Campaigns And The Value Of Cultural Sensitivity In Strategic Communications. The Mauritanian: A Case Study Raluca Moise Words Counts: Unpacking Inclusive Language In Local Action Plans Towards LGBT+ Jon Martin Larsen, Anders Olof Larsson	SES 4.4: Session 4.4 - Using case studies to explore the communication field Location: Hollar, room n. 212, Smetanovo nábřeží 6 Chair: Joost Verhoeven Corporate Social Innovation Communication: The Case Study of Secil Sonia Pedro Sebastiao, Andreia Melchiades Soares How Are Art Places Used for Communication? Multiple Case Studies of Corporate Support in Japan Makiko Kawakita, Yasushi Sonobe Raising the Bar: Exploring Stakeholder Engagement through Award-Winning Campaigns for Sustainable Development Goals Nilüfer Geysi Privacy Washing in Surveillance Capitalism: A Case Study on Strategically Concealing Data Capture to Gain Legitimacy for Surveillance-Driven Business Models Nils S. Borchers
10:30am - 11:20am	CB III: Coffee Break Sponsored by Mattoni.
11:20am - 12:20pm	SES 5.3: Session 5.3 - AI and digital aspects of strategic communication Location: Hollar, room n. 215, Smetanovo nábřeží 6 Chair: Tiffany Mohr Artificial Intelligence Opportunities and Challenges for Strategic Communication. Chat GPT Uses for Communication Professionals Raluca Silvia Ciochina, Diana Maria Cismaru, Cosmin Radulescu Benefits And Challenges Of Using AI In PR Practice: A Case Study Camelia Cusnir, Anamaria Nicola What Is Automated Communication, And Why Should We Care? Implications For Public Relations From A Systematic Review Teresa Weller, Irina Lock
11:20am - 12:50pm	Panel 3: "Well-Being" Location: Hollar, room n. 212, Smetanovo nábřeží 6 Well-Being in Communications Industries and Purposeful Collaboration:A Rising Territory for Theoretical Innovation in Communications Research Chair(s): Martina Topic Respondent(s): Alenka Jelen, Ralph Tench Presenter(s): Anca Anton, Marija Geiger Zeman, Maria Joao Cunha, Sarah Marschlich, Raluca Moise	SES 5.1: Session 5.1 - Insights on PR practitioners and professionals Location: Hollar, room n. 14, Smetanovo nábřeží 6 Chair: Elanor Colleoni The Difficult Relationship between Public Relations and the News Agency Business: Selected Results of a Qualitative Interview Study among News Agencies and different News Media Holger Sievert, Florian Meißner Behind The Scenes Of CEO Activism: Perspectives From Communication Practitioners Vanja Bojanic Reflexivity on Action: Developing the Internal Roles and Practices of Communication Practitioners Rickard Andersson, Mats Heide, Charlotte Simonsson	SES 5.2: Session 5.2 - Internal communication and work environment Location: Hollar, room n. 112, Smetanovo nábřeží 6 Chair: Hui Zhao Business Intelligence In Communication Management: A Framework For Advancing Internal Consulting And Corporate Listening Through CommTech Elias Weber, Ansgar Zerfass A Systematic Review of Digital Internal Communication Ana Tkalac Vercic, Dejan Vercic, Sinja Coz, Anja Spoljaric Strategic Communication Faces Corporate Social Innovation Complexities Elena Gutierrez-Garcia, Monica Recalde The Impact Of Internal Communication On Individual Empowerment: Findings Of A Representative Employee Survey In Germany Volker Gehrau, Julia Lührmann, Helena Stehle, Ulrike Röttger	SES 5.4: Session 5.4 - Leadership communication and the role of CEOs Location: Hollar, room n. 115, Smetanovo nábřeží 6 Chair: Alexander Laskin CEO Activism in Portugal: a View From Inside Alexandre Duarte, Patrícia Dias Digital Hyper Leaders: Exploring the Digital Leadership Communication Styles Within the Italian Context Grazia Murtarelli, Elanor Colleoni, Denis Simunovic, Stefania Romenti Strategic CEO Communication, Positioning, and Branding: A Systematic Literature Review Markos Mpadanes, Nadine Strauss
12:25pm - 2:00pm	Lunch Buffet 2: Lunch Buffet Sponsored by Mattoni.
2:00pm - 3:00pm	Keynote III: Morten Huse (Department of Communication and Culture, BI Norwegian Business School): Resolving the crisis in research by changing the game Location: Hollar, room n. 215, Smetanovo nábřeží 6 Chair: Morten Huse In his keynote speech, Morten Huse will share insights from his award-winning book Resolving the Crisis in Research by Changing the Game.
3:00pm - 3:30pm	CB IV: Coffee Break Sponsored by Mattoni.
3:30pm - 4:30pm	EUPRERA Hour Location: Hollar, room n. 215, Smetanovo nábřeží 6 Awarding ceremony Best papers Best reviewer Best PhD and MA thesis Distinguished Scholar Presentation of 2024 EUPRERA congress
4:30pm - 5:00pm	EUPRERA General Assembly Location: Hollar, room n. 215, Smetanovo nábřeží 6 for EUPRERA members only
5:00pm - 6:30pm	EPRHN: EPRHN – European Public Relations History Network Location: Hollar, room n. 12, Smetanovo nábřeží 6 Chair: Anastasios Theofilou Reintroducing the European PR History Network key objectives and future plans (open session, admission is NOT restricted)	RES: The EUNES Research Escalator Session (RES) Location: Hollar, room n. 212, Smetanovo nábřeží 6 An opportunity for early- and mid-career researchers with a work-in-progress paper or research idea to receive peer feedback and support. The session aims to help project development, allow authors to identify and invite potential collaborators, and provide mutual learning opportunity among early- and mid-career researchers. Only for EUNES members.	Round Table: Empowering Education: Addressing Cognitive Biases and Enhancing Information Literacy in Government Organisational Communication Location: Hollar, room n. 13, Smetanovo nábřeží 6 Chair: Denisa Hejlová Access limited to the working group.
7:00pm - 9:30pm	Social Program: EUNES social program Social gathering among EUNES members and a fireside chat with the keynote speaker Morten Huse (only for EUNES members)

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