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Conference Agenda

Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).

Session Overview

Date: Thursday, 21/Sept/2023
8:30am - 7:00pm	Registration: Registration, cloakroom and storage room Location: Hollar, room n. 11, Smetanovo nábřeží 6
9:00am - 10:00am	SES 1.1: Session 1.1 - Public sector, organization and lobbying Location: Hollar, room n. 14, Smetanovo nábřeží 6 Chair: Chiara Valentini Internal Communication Management Entering Hybrid Work Era In The Ministry Of Transport Of The Republic Of Lithuania Vytautas Beniušis Strategic Organizational Listening As a Strategic Tool To Create More Citizen Centric Wellbeing Public Policies And Services Heini Taiminen, Kimmo Taiminen Argumentation Strategies in Lobbying: The Discursive Struggle over Regulating Big Tech Scott Davidson, Irina Lock	SES 1.2: Session 1.2 - Internal communication and work environment Location: Hollar, room n. 112, Smetanovo nábřeží 6 Chair: Ana Tkalac Vercic Authentic Employee Appreciation: The Role of Internal Communication in Fostering an Appreciative Work Environment Julia Stranzl, Christopher Ruppel A Situational Perspective on Employee Activism - Examining the Role of Symmetrical Internal Communication Neda Ninova-Solovykh, Ingrid Wahl, Sabine Einwiller The Role of Communicative Coworkership on Internal Social Media in creating Responsible Communication Helle Gode Eskesen, Mona Aggerholm Andersen, Vibeke Thøis Madsen	SES 1.3: Session 1.3 - AI and digital aspects of strategic communication Location: Hollar, room n. 215, Smetanovo nábřeží 6 Chair: Ganga Dhanesh Metamorphosis: Green Avatars and the New Ecology of Strategic Communication Alexandra Craciun More than the Sims: Harnessing the Power of the Metaverse to Ethically Engage, Motivate, and Connect the Future Workforce Donna Davis, Rita Men, Andrea Stevenson Won Strategic Social Media Polarisation and Power:A Conceptual Piece Exploring Phenomenon in Academics to Practise Karen Freberg, Sabrina Page	SES 1.4: Session 1.4 - Ethical dimensions of strategic communication of diverse topics Location: Hollar, room n. 115, Smetanovo nábřeží 6 Chair: Dejan Vercic AI Ethical Violations And Corporate Response Strategies Grazia Murtarelli, Elanor Colleoni, Stefania Romenti Exploring and Assessing Issue Communication Strategies Sandra Jacobs, Christine Liebrecht Nuclear Energy as a Sustainable Solution: A Critical Discursive Analysis of Media Coverage in the Context of Energy Crisis Ileana Lis Zeler, Riasat Muhammad Amir
9:00am - 10:30am	Panel 0: The future of PR & strategic communication: Insights from current PhD projects Location: Hollar, room n. 212, Smetanovo nábřeží 6
10:00am - 11:00am	CB 0: Coffee Break Sponsored by Mattoni.
10:30am - 11:30am	SES 2.1a: Session 2.1a - Public sector, organization and lobbying Location: Hollar, room n. 14, Smetanovo nábřeží 6 Chair: Scott Davidson Salient Issues of the COVID-19 pandemic: Media lobbying strategies of Finnish trade associations Markus Tapani Mykkänen, Chiara Valentini The Information Oligopoly of Big Tech: How Journalists and Public Affairs Practitioners Perceive Their Role Towards Big Tech’s Accountability Alexandra Schwinges, Irina Lock, Toni G.L.A. van der Meer, Rens Vliegenthart What Makes a Legitimate Public Sector Organization? Insights from a Representative Survey Irina Lock, Sandra Jacobs	SES 2.2a: Session 2.2a - Investor relations and financial communication Location: Hollar, room n. 112, Smetanovo nábřeží 6 Chair: Mats Heide Communicating About Controversial Issues – The Case Of Halal Offerings In The Food Retail And Banking Sectors In Germany And Austria Samira Rahimi Mavi, Sabine A Einwiller The Role of the Corporate Purpose and How Investor Relations Professionals Make Sense of It Josefine Brühl, Jesper Falkheimer	SES 2.3a: Session 2.3a - Current methodologic and research horizons Location: Hollar, room n. 215, Smetanovo nábřeží 6 Chair: Ansgar Zerfass Diversity in Research Networks in Public Relations Research: A Social Network Analysis of International Collaboration and Co-Authorship Amit Rechavi, Ruth Avidar, Osnat Roth-Cohen Public Relations in a VUCA World: A Dialectical Approach to Relational Theorizing Ganga Dhanesh Sustainable Engagement with Digitalization Challenges in Strategic Communication: Introducing the VUCA Radar Peter Winkler, Jannik Kretschmer, Philip Wamprechtsamer	SES 2.4a: Communication and higher education institutions Location: Hollar, room n. 115, Smetanovo nábřeží 6 Chair: Anastasios Theofilou The Role of Communication in the Inclusion of People with Disability in the University of Sharjah Mahboobeh Abdolrahman Evaluation Practices in University Communication: A Qualitative Study of Communicators and University Leaders Isabel Sörensen, Sophia Charlotte Volk, Silke Fürst, Daniel Vogler, Mike Steffen Schäfer
11:00am - 12:30pm	Panel 1: Panel 1 Location: Hollar, room n. 212, Smetanovo nábřeží 6 Building Sustainable Futures: The Role of CSR communication in Addressing the Challenges of the 21st Century Chair(s): Adalberto Arrigoni, Wim Elving Respondent(s): Wim Elving Presenter(s): Anca Anton, Ileana Zeler, Angeles Moreno, Nadine Strauß, Franzisca Weder
11:30am - 11:40am	CB I: Coffee Break
11:40am - 12:40pm	SES 2.1b: Session 2.1b - Lobbying and public affairs Location: Hollar, room n. 14, Smetanovo nábřeží 6 Chair: Irina Lock Multimodal Events as Middle-stage Lobbyism Nanna Fredheim I want what you want! Understanding the Impact of Public Interest Arguments in Lobbying and Public Affairs Ketil Raknes, Øyvind Ihlen Is informal lobbying responsible? Evidence from Brussels Julia Levasier	SES 2.2b: Session 2.2b - Investor relations and financial communication Location: Hollar, room n. 112, Smetanovo nábřeží 6 Chair: Jesper Falkheimer Towards A Communication Theory Of Finance In Investor Relations Laura Hackl, Jens Seiffert-Brockmann From Black to Green: Balancing different Business Logics in Sustainable Transition Communication. A Critical Discourse Analysis of an Energy Company’s Annual Reports Ester Conings Vanvik	SES 2.3b: Session 2.3b - Current methodologic and research horizons Location: Hollar, room n. 215, Smetanovo nábřeží 6 Chair: Ansgar Zerfass Trend Research in Communication Management: Introducing an Interdisciplinary Approach based on Futures Research Methodology Ansgar Zerfass, Daniel Ziegele, Sünje Clausen, Stefan Stieglitz What Characterizes Sustainable Public Relations? A Framework For Future-proof PR. Lennart Rettler, Ulrike Röttger	SES 2.4b: Session 2.4b - Communication and higher education institutions Location: Hollar, room n. 115, Smetanovo nábřeží 6 Chair: Ruth Avidar Co-constructing Transdisciplinary Courses Alicia Fjällhed Current State of Spokesperson Training in Communication Studies at the Best Universities in the World Margaryta Netreba, Mònica Puntí-Brun, Sílvia Espinosa-Mirabet A Systematic Literature Review on Public Relations Education in the Context of Feminisation and Professionalisation of Public Relations (1949-2021) Martina Topic, Ralph Tench, Teela Clayton
12:30pm - 2:15pm	EUPRERA: Projects, networks and more Location: Hollar, room n. 12, Smetanovo nábřeží 6 Some of the current EUPRERA research projects and thematic networks, plus a new cooperation with Communication & Organisation Journal which can lead to more publication opportunities for our members. Join during the lunch time to learn more! The poster area is open to everyone.		Lunch Buffet Sponsored by Mattoni.
2:15pm - 3:45pm	Panel 2: Panel 2 Location: Hollar, room n. 212, Smetanovo nábřeží 6 Communicating Responsibility In Finance: The Impact Of The ESG Regulatory And Cultural Turn On Investor Communications Chair(s): Rudi Palmieri Respondent(s): Marlies Whitehouse Presenter(s): Sandra Binder-Tietz, Ramon Brotzer, Giulia D'Agostino, Laura Hackl, Christian P Hoffmann, Alexander V Laskin, Costanza Lucchini, Andrea Rocci, Jens Seiffert-Brockmann, Nadine Strauß	SES 2.2c: Session 2.2c - CSR reaching consumers and other stakeholders Location: Hollar, room n. 112, Smetanovo nábřeží 6 Chair: Nils S. Borchers Building Consumer Trust and Encouraging Consumer Trial: A Normative Framework for Public Relations in Startups and Emerging Brands Nivea Heluey, Luis Morante Taking the Discursive Processes of Stakeholder Systems Seriously: A Narrative Approach to Stakeholder Analysis Gastone Gualtieri The Quest For Common Ground In Times Of Polarization: Exploring Communicative Co-orientation In Agricultural Multi-stakeholder Conversations Concerning The Food Transition Korien van Vuuren - Verkerk, Noelle Aarts, Jan van der Stoep	SES 2.3c: Session 2.3c - Internal communication and work environment Location: Hollar, room n. 215, Smetanovo nábřeží 6 Chair: Oyvind Ihlen Effects of Brand Management Culture on Employee Behaviors: The Mediating Roles of Brand Identification and Perceived Organizational Performance Sojeong Kim, Jarim Kim When Nobody Does It Better: The Impact of Irreplaceability Perceptions on Employee Loyalty in a Tight Labor Market Joost Verhoeven, Esmee Seijdel Responsible (Digital) Leadership Communication: Selected Results of a Survey among 300 Managers and Employees on Hybrid General and Conflict Management after the Covid-19 crisis Holger Sievert, Ilovar Anna-Mishale
3:30pm - 4:15pm	CB II: Coffee Break Sponsored by Mattoni.
4:00pm - 5:30pm	Panel 4: Panel 4 Location: Hollar, room n. 212, Smetanovo nábřeží 6 Shedding Light on the Dark Side of Digital PR: Taking and Communicating Responsibility Chair(s): Mark Badham Respondent(s): Ansgar Zerfass Presenter(s): Alexander Laskin, Nils Borchers, Grazia Murtarelli, Anne Gregory, Sophia Sophia
4:15pm - 5:15pm	SES 3.1: Session 3.1 - Different shades of washing and critical approach Location: Hollar, room n. 14, Smetanovo nábřeží 6 Chair: Ángeles Moreno It is all fake? The Rhetoric in CSR and Sustainability Communication: a literature review proposal Giuseppe Bonaccorso Storytelling or Tall Green Tales? Narrative Structure and Greenwashing in NYC Real Estate Tiffany Mohr, Desislava Stoeva, Carmen Collins	SES 3.2: Session 3.2 - Internal communication and work environment Location: Hollar, room n. 112, Smetanovo nábřeží 6 Chair: Holger Sievert Employer Branding In The Healthcare Industry – A Quantitative Study Among Nursing Trainees In Germany Lisa Dühring, Kim Ebeling One Size Fits All? The Use of Employer Branding in Different Contexts Antonia Hein, Wim J.L. Elving, Sierdjan Koster, Arjen Edzes What Is Published About Employee Communication Regarding LGBT+: A Scoping Review of Quantitative Research Ingrid Wahl, Magdalena Siegel, Sabine Einwiller	SES 3.3: Session 3.3 - Strategic communication on COVID-19 issues Location: Hollar, room n. 215, Smetanovo nábřeží 6 Chair: Raluca Moise What Do They Know – Strategies For Undermining Trust In Institutions During The COVID-19 Pandemic Truls Strand Offerdal, Øyvind Ihlen Rhetorical Response Strategies to Medical Dissent: Strategic Communication of Public Health Authorities in the COVID-19 Pandemic Oyvind Ihlen, Anja Vranic Hashtag Hijacking as a Governmental Social Responsibility Action. A Communication Network Approach to the COVID-19 Vaccination Arena in Romania Camelia Cmeciu, Anca Anton, Eugen Glăvan
5:30pm - 6:30pm	Reviewers´ social program Limited to participants that booked this event, which will take place on the balcony on the 1st floor of the Hollar building.
7:30pm - 10:00pm	Conference Dinner Location: Cafe Slavia, 100 m from Hollar Entrance from the Narodni trida 1. Please, note that the Gala Dinner is limited to participants who made the reservation and the payment via Conftool.

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