EUPRERA 2023 24th Annual Congress - ConfTool Pro Printout

Conference Agenda

Date: Thursday, 21/Sept/2023

8:30am - 7:00pm

Registration: Registration, cloakroom and storage room
Location: Hollar, room n. 11, Smetanovo nábřeží 6

9:00am - 10:00am

SES 1.1: Session 1.1 - Public sector, organization and lobbying
Location: Hollar, room n. 14, Smetanovo nábřeží 6
Session Chair: Chiara Valentini

Internal Communication Management Entering Hybrid Work Era In The Ministry Of Transport Of The Republic Of Lithuania

Vytautas Beniušis

Vilnius University, Lithuania

Strategic Organizational Listening As a Strategic Tool To Create More Citizen Centric Wellbeing Public Policies And Services

Heini Taiminen¹, Kimmo Taiminen²

¹University of Jyväskylä, Finland; ²University of Jyväskylä, Finland

Argumentation Strategies in Lobbying: The Discursive Struggle over Regulating Big Tech

Scott Davidson¹, Irina Lock²

¹University of Leicester, UK; ²Friedrich Schiller University Jena, Germany

9:00am - 10:00am

SES 1.2: Session 1.2 - Internal communication and work environment
Location: Hollar, room n. 112, Smetanovo nábřeží 6
Session Chair: Ana Tkalac Vercic

Authentic Employee Appreciation: The Role of Internal Communication in Fostering an Appreciative Work Environment

Julia Stranzl, Christopher Ruppel

University of Vienna, Austria

A Situational Perspective on Employee Activism - Examining the Role of Symmetrical Internal Communication

Neda Ninova-Solovykh, Ingrid Wahl, Sabine Einwiller

University of Vienna, Austria

The Role of Communicative Coworkership on Internal Social Media in creating Responsible Communication

Helle Gode Eskesen¹, Mona Aggerholm Andersen², Vibeke Thøis Madsen³

¹VIA University College, Denmark; ²Aarhus University, Denmark; ³DMJX, Danish School of Media and Journalism, Denmark

9:00am - 10:00am

SES 1.3: Session 1.3 - AI and digital aspects of strategic communication
Location: Hollar, room n. 215, Smetanovo nábřeží 6
Session Chair: Ganga Dhanesh

Metamorphosis: Green Avatars and the New Ecology of Strategic Communication

Alexandra Craciun

University of Bucharest, Romania

More than the Sims: Harnessing the Power of the Metaverse to Ethically Engage, Motivate, and Connect the Future Workforce

Donna Davis¹, Rita Men², Andrea Stevenson Won³

¹University of Oregon, United States of America; ²University of Florida, United States of America; ³Cornell University, United States of America

Strategic Social Media Polarisation and Power:A Conceptual Piece Exploring Phenomenon in Academics to Practise

Karen Freberg¹, Sabrina Page²

¹University of Louisville, United States of America; ²Walter State Community College, United States of America

9:00am - 10:00am

SES 1.4: Session 1.4 - Ethical dimensions of strategic communication of diverse topics
Location: Hollar, room n. 115, Smetanovo nábřeží 6
Session Chair: Dejan Vercic

AI Ethical Violations And Corporate Response Strategies

Grazia Murtarelli, Elanor Colleoni, Stefania Romenti

IULM University Milan, Italy

Exploring and Assessing Issue Communication Strategies

Sandra Jacobs¹, Christine Liebrecht²

¹University of Amsterdam; ²Tilburg University

Nuclear Energy as a Sustainable Solution: A Critical Discursive Analysis of Media Coverage in the Context of Energy Crisis

Ileana Lis Zeler¹, Riasat Muhammad Amir²

¹University Autonomous of Barcelona, Spain; ²University Autonomous of Barcelona, Spain

9:00am - 10:30am

Panel 0: The future of PR & strategic communication: Insights from current PhD projects
Location: Hollar, room n. 212, Smetanovo nábřeží 6

10:00am - 11:00am

CB 0: Coffee Break

Date: Thursday, 21/Sept/2023
8:30am - 7:00pm	Registration: Registration, cloakroom and storage room Location: Hollar, room n. 11, Smetanovo nábřeží 6
9:00am - 10:00am	SES 1.1: Session 1.1 - Public sector, organization and lobbying Location: Hollar, room n. 14, Smetanovo nábřeží 6 Session Chair: Chiara Valentini
	Internal Communication Management Entering Hybrid Work Era In The Ministry Of Transport Of The Republic Of Lithuania Vytautas Beniušis Vilnius University, Lithuania Strategic Organizational Listening As a Strategic Tool To Create More Citizen Centric Wellbeing Public Policies And Services Heini Taiminen¹, Kimmo Taiminen² ¹University of Jyväskylä, Finland; ²University of Jyväskylä, Finland Argumentation Strategies in Lobbying: The Discursive Struggle over Regulating Big Tech Scott Davidson¹, Irina Lock² ¹University of Leicester, UK; ²Friedrich Schiller University Jena, Germany
9:00am - 10:00am	SES 1.2: Session 1.2 - Internal communication and work environment Location: Hollar, room n. 112, Smetanovo nábřeží 6 Session Chair: Ana Tkalac Vercic
	Authentic Employee Appreciation: The Role of Internal Communication in Fostering an Appreciative Work Environment Julia Stranzl, Christopher Ruppel University of Vienna, Austria A Situational Perspective on Employee Activism - Examining the Role of Symmetrical Internal Communication Neda Ninova-Solovykh, Ingrid Wahl, Sabine Einwiller University of Vienna, Austria The Role of Communicative Coworkership on Internal Social Media in creating Responsible Communication Helle Gode Eskesen¹, Mona Aggerholm Andersen², Vibeke Thøis Madsen³ ¹VIA University College, Denmark; ²Aarhus University, Denmark; ³DMJX, Danish School of Media and Journalism, Denmark
9:00am - 10:00am	SES 1.3: Session 1.3 - AI and digital aspects of strategic communication Location: Hollar, room n. 215, Smetanovo nábřeží 6 Session Chair: Ganga Dhanesh
	Metamorphosis: Green Avatars and the New Ecology of Strategic Communication Alexandra Craciun University of Bucharest, Romania More than the Sims: Harnessing the Power of the Metaverse to Ethically Engage, Motivate, and Connect the Future Workforce Donna Davis¹, Rita Men², Andrea Stevenson Won³ ¹University of Oregon, United States of America; ²University of Florida, United States of America; ³Cornell University, United States of America Strategic Social Media Polarisation and Power:A Conceptual Piece Exploring Phenomenon in Academics to Practise Karen Freberg¹, Sabrina Page² ¹University of Louisville, United States of America; ²Walter State Community College, United States of America
9:00am - 10:00am	SES 1.4: Session 1.4 - Ethical dimensions of strategic communication of diverse topics Location: Hollar, room n. 115, Smetanovo nábřeží 6 Session Chair: Dejan Vercic
	AI Ethical Violations And Corporate Response Strategies Grazia Murtarelli, Elanor Colleoni, Stefania Romenti IULM University Milan, Italy Exploring and Assessing Issue Communication Strategies Sandra Jacobs¹, Christine Liebrecht² ¹University of Amsterdam; ²Tilburg University Nuclear Energy as a Sustainable Solution: A Critical Discursive Analysis of Media Coverage in the Context of Energy Crisis Ileana Lis Zeler¹, Riasat Muhammad Amir² ¹University Autonomous of Barcelona, Spain; ²University Autonomous of Barcelona, Spain
9:00am - 10:30am	Panel 0: The future of PR & strategic communication: Insights from current PhD projects Location: Hollar, room n. 212, Smetanovo nábřeží 6
10:00am - 11:00am	CB 0: Coffee Break Sponsored by Mattoni.
10:30am - 11:30am	SES 2.1a: Session 2.1a - Public sector, organization and lobbying Location: Hollar, room n. 14, Smetanovo nábřeží 6 Session Chair: Scott Davidson
	Salient Issues of the COVID-19 pandemic: Media lobbying strategies of Finnish trade associations Markus Tapani Mykkänen¹, Chiara Valentini² ¹University of Jyväskylä, Finland; ²Jyväskylä University School of Business and Economics, Finland The Information Oligopoly of Big Tech: How Journalists and Public Affairs Practitioners Perceive Their Role Towards Big Tech’s Accountability Alexandra Schwinges¹, Irina Lock², Toni G.L.A. van der Meer¹, Rens Vliegenthart³ ¹Amsterdam School of Communication Research, Netherlands, The; ²Institute of Communication Science, Friedrich Schiller University Jena, Germany; ³Strategic Communication Group, Wageningen University and Research (WUR), Wageningen, Netherlands What Makes a Legitimate Public Sector Organization? Insights from a Representative Survey Irina Lock¹, Sandra Jacobs² ¹Friedrich Schiller University Jena, Germany; ²Amsterdam School of Communication Research (ASCoR)
10:30am - 11:30am	SES 2.2a: Session 2.2a - Investor relations and financial communication Location: Hollar, room n. 112, Smetanovo nábřeží 6 Session Chair: Mats Heide
	Communicating About Controversial Issues – The Case Of Halal Offerings In The Food Retail And Banking Sectors In Germany And Austria Samira Rahimi Mavi, Sabine A Einwiller University of Vienna, Austria The Role of the Corporate Purpose and How Investor Relations Professionals Make Sense of It Josefine Brühl¹, Jesper Falkheimer² ¹Brunswick Group, Germany; ²Lund University, Sweden
10:30am - 11:30am	SES 2.3a: Session 2.3a - Current methodologic and research horizons Location: Hollar, room n. 215, Smetanovo nábřeží 6 Session Chair: Ansgar Zerfass
	Diversity in Research Networks in Public Relations Research: A Social Network Analysis of International Collaboration and Co-Authorship Amit Rechavi¹, Ruth Avidar², Osnat Roth-Cohen³ ¹Ruppin Academic Center, Israel; ²The Yezreel Valley College, Israel; ³Ariel University, Israel Public Relations in a VUCA World: A Dialectical Approach to Relational Theorizing Ganga Dhanesh Zayed University, United Arab Emirates Sustainable Engagement with Digitalization Challenges in Strategic Communication: Introducing the VUCA Radar Peter Winkler, Jannik Kretschmer, Philip Wamprechtsamer University of Salzburg, Austria
10:30am - 11:30am	SES 2.4a: Communication and higher education institutions Location: Hollar, room n. 115, Smetanovo nábřeží 6 Session Chair: Anastasios Theofilou
	The Role of Communication in the Inclusion of People with Disability in the University of Sharjah Mahboobeh Abdolrahman University of Sharjah, United Arab Emirates Evaluation Practices in University Communication: A Qualitative Study of Communicators and University Leaders Isabel Sörensen, Sophia Charlotte Volk, Silke Fürst, Daniel Vogler, Mike Steffen Schäfer University of Zurich, Switzerland
11:00am - 12:30pm	Panel 1: Panel 1 Location: Hollar, room n. 212, Smetanovo nábřeží 6
	Building Sustainable Futures: The Role of CSR communication in Addressing the Challenges of the 21st Century Chair(s): Adalberto Arrigoni (Leeds Beckett University), Wim Elving (Hanze UAS) Respondent(s): Wim Elving (Hanze UAS) Presenter(s): Anca Anton (University of Bucharest), Ileana Zeler (Autonomous University of Barcelona), Angeles Moreno (TU Universidad Rey Juan Carlos), Nadine Strauß (University of Zurich), Franzisca Weder (The University of Queensland)
11:30am - 11:40am	CB I: Coffee Break
11:40am - 12:40pm	SES 2.1b: Session 2.1b - Lobbying and public affairs Location: Hollar, room n. 14, Smetanovo nábřeží 6 Session Chair: Irina Lock
	Multimodal Events as Middle-stage Lobbyism Nanna Fredheim Kristania University College, Norway I want what you want! Understanding the Impact of Public Interest Arguments in Lobbying and Public Affairs Ketil Raknes¹, Øyvind Ihlen² ¹Kristiania University College, Norway; ²University of Oslo, Norway Is informal lobbying responsible? Evidence from Brussels Julia Levasier Bavarian Research Institute for Digital Transformation, Germany
11:40am - 12:40pm	SES 2.2b: Session 2.2b - Investor relations and financial communication Location: Hollar, room n. 112, Smetanovo nábřeží 6 Session Chair: Jesper Falkheimer
	Towards A Communication Theory Of Finance In Investor Relations Laura Hackl, Jens Seiffert-Brockmann Vienna University of Economics and Business, Austria From Black to Green: Balancing different Business Logics in Sustainable Transition Communication. A Critical Discourse Analysis of an Energy Company’s Annual Reports Ester Conings Vanvik Kristiania University College, Norway
11:40am - 12:40pm	SES 2.3b: Session 2.3b - Current methodologic and research horizons Location: Hollar, room n. 215, Smetanovo nábřeží 6 Session Chair: Ansgar Zerfass
	Trend Research in Communication Management: Introducing an Interdisciplinary Approach based on Futures Research Methodology Ansgar Zerfass¹, Daniel Ziegele¹, Sünje Clausen², Stefan Stieglitz² ¹Leipzig University, Germany; ²University of Potsdam, Germany What Characterizes Sustainable Public Relations? A Framework For Future-proof PR. Lennart Rettler, Ulrike Röttger University of Munster, Germany
11:40am - 12:40pm	SES 2.4b: Session 2.4b - Communication and higher education institutions Location: Hollar, room n. 115, Smetanovo nábřeží 6 Session Chair: Ruth Avidar
	Co-constructing Transdisciplinary Courses Alicia Fjällhed Lund University, Sweden Current State of Spokesperson Training in Communication Studies at the Best Universities in the World Margaryta Netreba¹, Mònica Puntí-Brun², Sílvia Espinosa-Mirabet² ¹Borys Grinchenko Kyiv University (UKRAINE); ²Universitat de Girona (SPAIN) A Systematic Literature Review on Public Relations Education in the Context of Feminisation and Professionalisation of Public Relations (1949-2021) Martina Topic, Ralph Tench, Teela Clayton Leeds Beckett University, United Kingdom
12:30pm - 2:15pm	EUPRERA: Projects, networks and more Location: Hollar, room n. 12, Smetanovo nábřeží 6 Some of the current EUPRERA research projects and thematic networks, plus a new cooperation with Communication & Organisation Journal which can lead to more publication opportunities for our members. Join during the lunch time to learn more! The poster area is open to everyone.
12:30pm - 2:15pm	Lunch Buffet Sponsored by Mattoni.
2:15pm - 3:45pm	Panel 2: Panel 2 Location: Hollar, room n. 212, Smetanovo nábřeží 6
	Communicating Responsibility In Finance: The Impact Of The ESG Regulatory And Cultural Turn On Investor Communications Chair(s): Rudi Palmieri (University of Liverpool, United Kingdom) Respondent(s): Marlies Whitehouse (ZHAW School of Applied Linguistics) Presenter(s): Sandra Binder-Tietz (University of Leipzig), Ramon Brotzer (University of Zurich), Giulia D'Agostino (Università della Svizzera italiana), Laura Hackl (Vienna University of Economics and Business), Christian P Hoffmann (University of Leipzig), Alexander V Laskin (Quinnipiac University), Costanza Lucchini (Università della Svizzera italiana), Andrea Rocci (Università della Svizzera italiana), Jens Seiffert-Brockmann (Vienna University of Economics and Business), Nadine Strauß (University of Zurich)
2:15pm - 3:45pm	SES 2.2c: Session 2.2c - CSR reaching consumers and other stakeholders Location: Hollar, room n. 112, Smetanovo nábřeží 6 Session Chair: Nils S. Borchers
	Building Consumer Trust and Encouraging Consumer Trial: A Normative Framework for Public Relations in Startups and Emerging Brands Nivea Heluey, Luis Morante Universidad Autonoma de Barcelona, Spain Taking the Discursive Processes of Stakeholder Systems Seriously: A Narrative Approach to Stakeholder Analysis Gastone Gualtieri USI - Universtià della Svizzera italiana, Switzerland The Quest For Common Ground In Times Of Polarization: Exploring Communicative Co-orientation In Agricultural Multi-stakeholder Conversations Concerning The Food Transition Korien van Vuuren - Verkerk^1,2, Noelle Aarts², Jan van der Stoep³ ¹Ede Christian University of Applied Sciences, the Netherlands; ²Radboud University Nijmegen, the Netherlands; ³Wageningen University & Research, the Netherlands
2:15pm - 3:45pm	SES 2.3c: Session 2.3c - Internal communication and work environment Location: Hollar, room n. 215, Smetanovo nábřeží 6 Session Chair: Oyvind Ihlen
	Effects of Brand Management Culture on Employee Behaviors: The Mediating Roles of Brand Identification and Perceived Organizational Performance Sojeong Kim, Jarim Kim Yonsei University, Korea, Republic of (South Korea) When Nobody Does It Better: The Impact of Irreplaceability Perceptions on Employee Loyalty in a Tight Labor Market Joost Verhoeven, Esmee Seijdel Tilburg University, Netherlands, The Responsible (Digital) Leadership Communication: Selected Results of a Survey among 300 Managers and Employees on Hybrid General and Conflict Management after the Covid-19 crisis Holger Sievert, Ilovar Anna-Mishale Macromedia University, Germany
3:30pm - 4:15pm	CB II: Coffee Break Sponsored by Mattoni.
4:00pm - 5:30pm	Panel 4: Panel 4 Location: Hollar, room n. 212, Smetanovo nábřeží 6
	Shedding Light on the Dark Side of Digital PR: Taking and Communicating Responsibility Chair(s): Mark Badham (Leeds Beckett University, United Kingdom) Respondent(s): Ansgar Zerfass (Leipzig University) Presenter(s): Alexander Laskin (Quinnipiac University), Nils Borchers (University of Tübingen), Grazia Murtarelli (Università IULM), Anne Gregory (University of Huddersfield), Sophia Sophia (University of Zurich)
4:15pm - 5:15pm	SES 3.1: Session 3.1 - Different shades of washing and critical approach Location: Hollar, room n. 14, Smetanovo nábřeží 6 Session Chair: Ángeles Moreno
	It is all fake? The Rhetoric in CSR and Sustainability Communication: a literature review proposal Giuseppe Bonaccorso IULM, Italy Storytelling or Tall Green Tales? Narrative Structure and Greenwashing in NYC Real Estate Tiffany Mohr, Desislava Stoeva, Carmen Collins St. John's University, United States of America
4:15pm - 5:15pm	SES 3.2: Session 3.2 - Internal communication and work environment Location: Hollar, room n. 112, Smetanovo nábřeží 6 Session Chair: Holger Sievert
	Employer Branding In The Healthcare Industry – A Quantitative Study Among Nursing Trainees In Germany Lisa Dühring, Kim Ebeling Ostfalia University of Applied Sciences, Germany One Size Fits All? The Use of Employer Branding in Different Contexts Antonia Hein^1,2, Wim J.L. Elving¹, Sierdjan Koster², Arjen Edzes^1,2 ¹Hanze University of Applied Sciences, Netherlands, The; ²University of Groningen, the Netherlands What Is Published About Employee Communication Regarding LGBT+: A Scoping Review of Quantitative Research Ingrid Wahl, Magdalena Siegel, Sabine Einwiller University of Vienna, Austria
4:15pm - 5:15pm	SES 3.3: Session 3.3 - Strategic communication on COVID-19 issues Location: Hollar, room n. 215, Smetanovo nábřeží 6 Session Chair: Raluca Moise
	What Do They Know – Strategies For Undermining Trust In Institutions During The COVID-19 Pandemic Truls Strand Offerdal, Øyvind Ihlen University of Oslo, Norway Rhetorical Response Strategies to Medical Dissent: Strategic Communication of Public Health Authorities in the COVID-19 Pandemic Oyvind Ihlen, Anja Vranic U of Oslo, Norway Hashtag Hijacking as a Governmental Social Responsibility Action. A Communication Network Approach to the COVID-19 Vaccination Arena in Romania Camelia Cmeciu^1,2, Anca Anton^1,2, Eugen Glăvan^3,2 ¹FJSC, University of Bucharest; ²Research Institute University of Bucharest (ICUB); ³ICCV
5:30pm - 6:30pm	Reviewers´ social program Limited to participants that booked this event, which will take place on the balcony on the 1st floor of the Hollar building.
7:30pm - 10:00pm	Conference Dinner Location: Cafe Slavia, 100 m from Hollar Entrance from the Narodni trida 1. Please, note that the Gala Dinner is limited to participants who made the reservation and the payment via Conftool.