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Conference Agenda

Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).

Session Overview

Date: Friday, 22/Sept/2023
8:30am - 12:30pm	Conference Registration
8:30am - 7:00pm	Registration, cloakroom and storage room Location: Hollar, room n. 11, Smetanovo nábřeží 6
9:00am - 10:50am	SES 4.1: Session 4.1 - CSR reaching consumers and other stakeholders Location: Hollar, room n. 14, Smetanovo nábřeží 6 Session Chair: Wim Elving
	“The Sponsorship Effect”. Exploring the Relationship Between Football Fans and Sponsors. An Honest… Cynical Relationship Anastasios Theofilou Bournemouth University, United Kingdom Consumer Scepticism and the Boomerang Effect of Corporate Social Responsibility Communication: A Scoping Literature Review Rongtitya Rith University of Genoa, Italy Different Shades of Green Deception. Exploring the Impact of Greenwashing on Corporate Image and Credibility Thomas Koch, Nora Denner JGU Mainz, Germany The Moral Foundations of Responsible Business: Using Computational Text Analysis to Explore the Salience of Morality in CSR Communication Olga Eisele¹, Britta Brugman¹, Sarah Marschlich¹, Daniel Thiele² ¹University of Amsterdam, Amsterdam, Netherlands; ²Weizenbaum-Institut, Berlin, Germany
9:00am - 10:50am	SES 4.2: Session 4.2 - Communication and perception related to the Russian-Ukrainian conflict Location: Hollar, room n. 112, Smetanovo nábřeží 6 Session Chair: Lisa Dühring
	Do Corporate Conflict Engagement Actions Lead To Public’s Support? Finnish Publics’ Perceptions and Intentions During The Russian-Ukrainian Conflict Chiara Valentini¹, Juha Munnukka¹, Hui Zhao² ¹Jyväskylä University School of Business and Economics (JSBE), Finland; ²Lund University, Sweden Exploring Political Corporate Social Responsibility: A Qualitative Content Analysis of Multinational Corporations’ Diplomacy Efforts During the Russia-Ukraine War Tugce Ertem-Eray¹, Eyun-Jung Ki² ¹North Carolina State University, United States of America; ²The University of Alabama, United States of America The Perceptions of Nuclear War: The Failed Co-orientation between Russian and American Youth Alexander Laskin Quinnipiac University, United States of America Wartime crisis management: Insights from business leaders in Ukraine Sophia Opatska¹, Winni Johansen², Adam Vigdor Gordon² ¹Lviv Business school of UCU, Ukraine; ²Aarhus University, School of Business, Denmark
9:00am - 10:50am	SES 4.3: Session 4.3 - DEI: Diversity, equity, and inclusion in communication Location: Hollar, room n. 215, Smetanovo nábřeží 6 Session Chair: Anca Gabriela Anton
	LGBTQ+ Alliance or Pinkwashing? A Qualitative Approach to Queer Consumers’ Perception of Corporate Political Advocacy Phung Quynh Giao Nguyen University of Vienna, Austria Love for All?:Studying Organizational Legitimacy in LGBTQIA+ Corporate Social Advocacy-Communication Anna Berbers, Mark Boukes University of Amsterdam, Netherlands, The Making a Social Impact Through Corporate Activism: Koç Holding’s Support For Heforshe Movement Elif Engin¹, Burcu Eker Akgöz² ¹Bahcesehir University, Turkiye; ²Bahcesehir University, Turkiye Orientalist Discourses In Movie Promotional Campaigns And The Value Of Cultural Sensitivity In Strategic Communications. The Mauritanian: A Case Study Raluca Moise City, University of London, United Kingdom Words Counts: Unpacking Inclusive Language In Local Action Plans Towards LGBT+ Jon Martin Larsen, Anders Olof Larsson Kristiania University College, Norway
9:00am - 10:50am	SES 4.4: Session 4.4 - Using case studies to explore the communication field Location: Hollar, room n. 212, Smetanovo nábřeží 6 Session Chair: Joost Verhoeven
	Corporate Social Innovation Communication: The Case Study of Secil Sonia Pedro Sebastiao¹, Andreia Melchiades Soares² ¹Universidade Lisboa, Instituto Superior de Ciências Sociais e Políticas, Centro de Administração e Políticas Públicas (CAPP/FCT); ²Universidade de Lisboa, Instituto Superior de Ciências Sociais e Políticas Centro de Administração e Políticas Públicas (CAPP/FCT) How Are Art Places Used for Communication? Multiple Case Studies of Corporate Support in Japan Makiko Kawakita¹, Yasushi Sonobe² ¹Nanzan University, Japan; ²Toyo University, Japan Raising the Bar: Exploring Stakeholder Engagement through Award-Winning Campaigns for Sustainable Development Goals Nilüfer Geysi Bahçeşehir University, Turkiye Privacy Washing in Surveillance Capitalism: A Case Study on Strategically Concealing Data Capture to Gain Legitimacy for Surveillance-Driven Business Models Nils S. Borchers University of Tübingen, Germany
10:30am - 11:20am	CB III: Coffee Break Sponsored by Mattoni.
11:20am - 12:20pm	SES 5.3: Session 5.3 - AI and digital aspects of strategic communication Location: Hollar, room n. 215, Smetanovo nábřeží 6 Session Chair: Tiffany Mohr
	Artificial Intelligence Opportunities and Challenges for Strategic Communication. Chat GPT Uses for Communication Professionals Raluca Silvia Ciochina, Diana Maria Cismaru, Cosmin Radulescu Faculty of Communication and Public Relations, National University of Political Studies and Public Administration, Romania Benefits And Challenges Of Using AI In PR Practice: A Case Study Camelia Cusnir, Anamaria Nicola University of Bucharest, Romania What Is Automated Communication, And Why Should We Care? Implications For Public Relations From A Systematic Review Teresa Weller, Irina Lock Friedrich Schiller University Jena, Germany
11:20am - 12:50pm	Panel 3: "Well-Being" Location: Hollar, room n. 212, Smetanovo nábřeží 6
	Well-Being in Communications Industries and Purposeful Collaboration:A Rising Territory for Theoretical Innovation in Communications Research Chair(s): Martina Topic (Leeds Beckett University, United Kingdom) Respondent(s): Alenka Jelen (University of Stirling), Ralph Tench (Leeds Beckett University) Presenter(s): Anca Anton (University of Bucharest), Marija Geiger Zeman (Ivo Pilar Institute of Social Sciences), Maria Joao Cunha (University of Lisbon), Sarah Marschlich (University of Amsterdam), Raluca Moise (City University of London)
11:20am - 12:50pm	SES 5.1: Session 5.1 - Insights on PR practitioners and professionals Location: Hollar, room n. 14, Smetanovo nábřeží 6 Session Chair: Elanor Colleoni
	The Difficult Relationship between Public Relations and the News Agency Business: Selected Results of a Qualitative Interview Study among News Agencies and different News Media Holger Sievert, Florian Meißner Macromedia University, Germany Behind The Scenes Of CEO Activism: Perspectives From Communication Practitioners Vanja Bojanic University of Vienna, Austria Reflexivity on Action: Developing the Internal Roles and Practices of Communication Practitioners Rickard Andersson, Mats Heide, Charlotte Simonsson Lund University, Sweden
11:20am - 12:50pm	SES 5.2: Session 5.2 - Internal communication and work environment Location: Hollar, room n. 112, Smetanovo nábřeží 6 Session Chair: Hui Zhao
	Business Intelligence In Communication Management: A Framework For Advancing Internal Consulting And Corporate Listening Through CommTech Elias Weber, Ansgar Zerfass Leipzig University, Germany A Systematic Review of Digital Internal Communication Ana Tkalac Vercic¹, Dejan Vercic², Sinja Coz², Anja Spoljaric¹ ¹University of Zagreb, Faculty of Economics and Business, Croatia; ²University of Ljubljana, Faculty of Social Sciences Strategic Communication Faces Corporate Social Innovation Complexities Elena Gutierrez-Garcia, Monica Recalde University of Navarra, Spain The Impact Of Internal Communication On Individual Empowerment: Findings Of A Representative Employee Survey In Germany Volker Gehrau, Julia Lührmann, Helena Stehle, Ulrike Röttger University of Muenster, Germany
11:20am - 12:50pm	SES 5.4: Session 5.4 - Leadership communication and the role of CEOs Location: Hollar, room n. 115, Smetanovo nábřeží 6 Session Chair: Alexander Laskin
	CEO Activism in Portugal: a View From Inside Alexandre Duarte¹, Patrícia Dias² ¹ICNOVA - FCSH/Universidade NOVA de Lisboa, Portugal; ²Universidade Católica Portuguesa Digital Hyper Leaders: Exploring the Digital Leadership Communication Styles Within the Italian Context Grazia Murtarelli, Elanor Colleoni, Denis Simunovic, Stefania Romenti Università IULM, Italy Strategic CEO Communication, Positioning, and Branding: A Systematic Literature Review Markos Mpadanes, Nadine Strauss University of Zurich, Switzerland
12:25pm - 2:00pm	Lunch Buffet 2: Lunch Buffet Sponsored by Mattoni.
2:00pm - 3:00pm	Keynote III: Morten Huse (Department of Communication and Culture, BI Norwegian Business School): Resolving the crisis in research by changing the game Location: Hollar, room n. 215, Smetanovo nábřeží 6 Session Chair: Morten Huse In his keynote speech, Morten Huse will share insights from his award-winning book Resolving the Crisis in Research by Changing the Game.
3:00pm - 3:30pm	CB IV: Coffee Break Sponsored by Mattoni.
3:30pm - 4:30pm	EUPRERA Hour Location: Hollar, room n. 215, Smetanovo nábřeží 6 Awarding ceremony Best papers Best reviewer Best PhD and MA thesis Distinguished Scholar Presentation of 2024 EUPRERA congress
4:30pm - 5:00pm	EUPRERA General Assembly Location: Hollar, room n. 215, Smetanovo nábřeží 6 for EUPRERA members only
5:00pm - 6:30pm	EPRHN: EPRHN – European Public Relations History Network Location: Hollar, room n. 12, Smetanovo nábřeží 6 Session Chair: Anastasios Theofilou Reintroducing the European PR History Network key objectives and future plans (open session, admission is NOT restricted)
5:00pm - 6:30pm	RES: The EUNES Research Escalator Session (RES) Location: Hollar, room n. 212, Smetanovo nábřeží 6 An opportunity for early- and mid-career researchers with a work-in-progress paper or research idea to receive peer feedback and support. The session aims to help project development, allow authors to identify and invite potential collaborators, and provide mutual learning opportunity among early- and mid-career researchers. Only for EUNES members.
5:00pm - 6:30pm	Round Table: Empowering Education: Addressing Cognitive Biases and Enhancing Information Literacy in Government Organisational Communication Location: Hollar, room n. 13, Smetanovo nábřeží 6 Session Chair: Denisa Hejlová Access limited to the working group.
7:00pm - 9:30pm	Social Program: EUNES social program Social gathering among EUNES members and a fireside chat with the keynote speaker Morten Huse (only for EUNES members)

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