Conference Agenda

Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).

 
 
Session Overview
Date: Tuesday, 05/Oct/2021
11:00am
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5:00pm
PhD1: PhD Seminar
Convenors: Jens Seiffert-Brockmann, Vienna University of Economics and Business and Sarah Marschlich, Universität Zürich
Date: Wednesday, 06/Oct/2021
9:00am
-
5:00pm
PhD2: PhD Seminar
Convenors: Jens Seiffert-Brockmann, Vienna University of Economics and Business and Sarah Marschlich, Universität Zürich
Date: Thursday, 07/Oct/2021
9:00am
-
9:30am
Registration
Location: Room 4
9:30am
-
9:50am
Welcome opening
Location: Room 4
Dr. Charo Sádaba, Dean, School of Communication, Universidad de Navarra / Dr. Ángeles Moreno, president EUPRERA
10:00am
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11:00am
Keynote speaker 1: Johanna Fawkes, Visiting Research Fellow at the University of Huddersfield and Visiting Fellow at Leeds Beckett University, UK
Location: Room 4
“A path through the woods: new directions for public relations”
10:15am
-
11:59pm
Poster Session
 

Influence of Variables, Strategies and Media in Crisis and Emergency Risk Communication. Proposal of a Comprehensive Model

Noelia Zurro Antón, Ángeles Moreno Fernández, María Luisa Humanes Humanes



The Communication Shift In Corporate Online Communication: Did COVID Make Any Change?

Marija Volarevic, Domagoj Bebić



The Indirect Media Influence On Brand Avoidance: Insight Into Female Consumer In Mainland China

Yiyun Zhu



The Resilience And Public Relations Of A “Rebel” French Pyrenean Village On Compostela: Slow Tourism Meets Live Cultural Activities

Christian Bourret, Lucile Desmoulins, Pierre Fournie



Digital Lobbying: How new actors enter an old field

Kathrin Barbara Stürmer, Pio Fenton, Gearoid OSuilleabhain, Lars Rademacher



Importance Of Media Literacy For Political Communication In Russia: A Case Of Student Community

Ilya Bykov, Maria Medvedeva



Women’s Role in the Public Relations Industry: An Empirical Research on Women Practitioners’ Position in Turkey

Ege Simge Demirel, Pelin Hürmeriç, Çağla Coşar

11:00am
-
11:30am
Coffee Break
Location: Mezzanine
11:30am
-
12:30pm
SES 1.1: Ethics in PR
Location: Room 9
Chair: Isabel Ruiz-Mora
 

Evolution Of The Guiding Principles Of The Profession. A Comparative Study Of Ethical Codes Promoted By PR Associations.

Gisela Gonçalves, Susana Miquel Segarra, Isabel Ruiz-Mora



Listening in Troubled Times: Enhancing Ethics, Values, Equity, Diversity, and Inclusion

Shannon Bowen, Marlene Neill



Ethical Challenges in an Evolving Digital Communication Era: Coping Resources and Ethics Trainings

Juan Meng, Solyee Kim, Bryan Reber

SES 1.2: Navigating uncertain times: crisis and risk communication
Location: Room 10
Chair: Melissa A. Johnson
 

Feminist crisis communication and ethics of care: An analysis of crisis communication messages from First Minister Nicola Sturgeon during Covid-19 pandemic

Aryna-Alexandra Creangă



#MeToo Moments: Retrospective Crises As An Organizational Crisis Type

Claudia Janssen Danyi



Navigating Turbulent Political Waters: Organizational Stances and Public Perceptions of NBA’s International Crisis with China

Hui Zhao, Chiara Valentini

SES 1.3: Digital transformation in the age of COVID-19
Location: Room 11
Chair: Finn Frandsen
 

Twitter as a Key Communication Tool for Spanish Companies to Manage Uncertainty in Times of Covid-19

Celia Rangel, Susana Miquel, Daniela Musicco



Understanding the Arena of Smoldering Crises: A Longitudinal Study of the Discourse Struggle Following the Implementation of a New IT Health Care Platform

Carmen Daniela Maier, Finn Frandsen, Winni Johansen



On the Journey Towards an Ethics for the Digital World: The Case of Social Media Influencers

Nils S. Borchers, Nadja Enke

SES 1.4.: Communication challenges in the age of COVID-19
Location: Room 4
Chair: Stefania Romenti
 

Strategic Communication As Arbitrage Amidst Rivalry Of Institutional Logics

Mariana Sueldo, Joan Cuenca-Fontbona



CSR in Hypermodern Times: Towards a New Measurement of Segmentation of Socially Conscious Publics

Sarah Marschlich, Ganga Dhanesh



The Threat Of Fake News: A Systematic Literature Review

Mirko Olivieri, Grazia Murtarelli, Stefania Romenti

12:30pm
-
2:30pm
Lunch
Location: Museo Universidad de Navarra Restaurant
2:30pm
-
4:00pm
Panel 1: CommTech in Public Relations
Location: Room 9
Chair: Ralph Tench
 

CommTech in Public Relations: Connecting infrastructural aspects and human elements

Chair(s): Ralph Tench

Presenter(s): Ansgar Zerfass, Jana Brockhaus, Alexander Buhmann, Mark Weiner

Panel 2: The Formation of Digital Reputation: : Cultural, Media-Related, and Methodological Challenges
Location: Room 10
Chair: Holger Sievert
 

The Formation of Digital Reputation: Cultural, Media-Related, and Methodological Challenges

Chair(s): Mark Eisenegger

Presenter(s): Peter Winkler, Alexandra Krämer, Jannik Kretschmer, Michael Etter, Lisa Schwaiger, Daniel Vogler, Laura Illia

Panel 4: PhD panel
Location: Room 4
Chair: Sabine A Einwiller
Come listen to the new generation of PR scholars! The participants of the EUPRERA PhD Seminar 2021 present elevator pitches of their dissertations.

Vanja Bojanic (Siemens),
Ester Conings Vanvik (Hoyskolen Kristiania),
Jessica Edlom (Karlstad University),
Bianca Persici Toniolo (Universidade Beira Interior),
Truls Strand Offerdal (University of Oslo),
Noelia Zurro Anton (Universidad Rey Juan Carlos)
SES 2.1: Competences and capabilities for a new professionalism landscape
Location: Room 11
Chair: Ganga Dhanesh
 

Hybridization In Public Relations: Competences In Change

Jana Bernhard, Uta Rußmann



Public Relations Capabilities and Competencies in the Middle East – The case of the United Arab Emirates

Ganga Dhanesh, Gaelle Duthler



The Global PR & Communications Model: a practitioner perspective

Clara Fontán, Ángel Alloza



To See, to Watch, to Observe…The Visual Literacy of Public Relations Specialists as the Old/New Competence.

Alicja Waszkiewicz-Raviv

4:00pm
-
4:15pm
Break: Break
4:15pm
-
5:45pm
Panel 3: Meeting the Challenges of Strategic Communicating During the Global Covid-19 Pandemic
Location: Room 9
Chair: Ángeles Moreno
 

Meeting the Challenges of Strategic Communicating During the Global Covid-19 Pandemic: Responses from Governments, Organizations and Citizens

Chair(s): Ángeles Moreno, Stefania Romentti (Respondent)

Presenter(s): Alejandro Álvarez-Nobel, Anamaría Nicola (Neagu), Anca Anton, Andrea Oliveira, Andreia Athaides, Belén Barroso, Camelia Cmeciu, Chiara Valentini, Cristina Navarro, Ebru Gokaliler, Eleanor Colleoni, Gemma Bridge, Inanç Alikılıç, Joel Rasmussen, Mark Badham, Øyvind Ilhen, Özlem Alikiliç, Ralph Tench, Sine Nørholm Just, Sung-In Cho, Truls Strand Offerdal, Yan Jim, Rizwanah Souket, Syed Arabi Idid

SES 2.2.: Ready for the future? New roles of communicators & educators
Location: Room 10
Chair: Holger Sievert
 

Walk the Walk: How Public Relations Professors Can Use Twitter in the Classroom and Beyond to Model Professional Networking and Professional Development Best Practices

Sarah Hagedorn VanSlette



The Roles of Instrumental Support and Mentoring in Balancing Professional and Family Responsibilities: Perspectives from Women in PR in the United States

Juan Meng, Marlene Neill



The Role Of PR In Brand Management. The Case Of Atresmedia

Tatiana Pereira-Villazón, Idioia Portilla



Can Organizational Trust Become an Essential Factor to Achieve Meaningful Work in Enterprises Engaged to Communication? Reflections and Arguments from the Tradition of Ethics of Virtue

Gines Santiago Marco Perles, Silvia Moya Rozalen

SES 2.3: Innovation in PR & communication practices
Location: Room 11
Chair: Wim Elving
 

Communicating Counter-Stereotypes and Cultural Attractiveness: Furthering Museum Public Relations' Societal Role

Melissa A. Johnson



Mobilizing Interpretive Appproaches to Managerial Practices for Strategic Communication

Christian Schwägerl, Peter Stücheli-Herlach



Player or Platform? How Metaphors Affect the Attribution of Actorhood to New Forms of Organizing

Alexander Buhmann, Kateryna Maltseva, Dennis Schoeneborn, Patrick Haack



The Innovative Role of Corporate Influencers in Organisational Social Conversations: Results from an interview study concerning internal social media among 350 German companies

Holger Sievert, Alberternst Alisa, Osterbrink Luisa

SES 2.4: Innovative communication / PR approaches: new and old trends
Location: Room 4
Chair: Joan Cuenca
 

Conflating Editorial and Commercial Genres?bbb

Tor Bang



What Do People Perceive As Personal Communication? Results Of A Q-Study On Internal Communication

Helena Maria Stehle



The Selection Criteria of the Public Relations and Communication Agencies in Spain

Joan Cuenca-Fontbona, Marc Compte-Pujol, Ramon Martin-Guart, Kathy Matilla



Who do the Portuguese trust? Government communication management in the Covid-19 pandemic

Gisela Gonçalves, Valeriano Piñeiro-Naval, Bianca Persici Toniolo

5:45pm
-
6:45pm
Pintxos Time
Location: Mezzanine
7:00pm
-
8:00pm
Free social programme: Museum Universidad de Navarra
Date: Friday, 08/Oct/2021
9:30am
-
9:45am
Registration
Location: Room 4
9:45am
-
10:45am
SES 3.1: Making organizations genuinely human
Location: Room 9
Chair: Winni Johansen
 

Diversity, Inclusion, and Communication: The Role of Internal Communication in Creating an Inclusive Work Environment

Daniel Wolfgruber, Sabine Einwiller



The Influence Of Psychological Contract Fulfilment And Perceived Organizational Support On Employee Engagement Through Internal Communication Satisfaction

Dejan Verčič, Anja Špoljarić



When Communicative Tools Are Enough And When You Need To Reach For Sense-making? The Conceptual Typology Of Rationality In Internal Communication.

Monika Sońta

SES 3.2: Internal communication 1
Location: Room 10
Chair: Jesper Falkheimer
 

Who Does (Not) Want to Engage in Internal Social Media? Employees’ Segmentation in Different User Types

Natascha Löffler, Sarah Ecklebe



Employee Activism – When Employees Speak Out Publicly Against Their Employer

Neda Ninova-Solovykh, Sabine Einwiller



Employees' Personal Crisis within an Organizational Crisis: When a Lack of Transparency and Support Causes Job Frustration and Disengagement

Christopher Ruppel, Julia Stranzl, Sabine Einwiller

SES 3.3: Internal communication 2
Location: Room 11
Chair: Mats Heide
 

Internal Communication as a Means of Bridging Gaps Between Administrative Elites and Professional Communities During the Pandemic Crisis

Rickard Andersson, Jesper Falkheimer, Mats Heide, Charlotte Simonsson



Making Sense of Internal Social Media: Discovering the Employee Perspective on a Change Process in a Public Organization

Vibeke Thøis Madsen



Stories To Be Told. Identifying ‘Key Events’ For Blue And White Collar Workers

Melanie Malczok



Strategic Communication Disruptions: Framing the Corporate Communication Challenges in Bulgaria (2021)

Kalin Kalinov, Gergana Markova, Luben Geshev, Bogomil Kalinov, Hristina Slavova, Manuela Toteva, Alexander Kalinov

SES 3.4: Some lessons from theory & research
Location: Room 4
Chair: Jens Seiffert-Brockmann
 

Between Scientific Progress and Paradigmatic Struggl: Young PR-scholars’ contribution to theory building and progress in PR-research

Jens Seiffert-Brockmann, Laura Hackl, Oyvind Ihlen



Actions Speak Louder Than Words And Words Do More Than Actions. Strategic Communication Between Disclosure And (Un)intentional Signalling: A Pragmatic Pperspective.

Rudi Palmieri, Andrea Rocci



Strategic Internal Communication with focus on Generational Change: Insights into the Opportunities and Challenges for the Segmentation and Customization According to Different Generations

Albena Björck, Selina Guhl, Robin Sticher

10:15am
-
11:59pm
Poster Session
 

Influence of Variables, Strategies and Media in Crisis and Emergency Risk Communication. Proposal of a Comprehensive Model

Noelia Zurro Antón, Ángeles Moreno Fernández, María Luisa Humanes Humanes



The Communication Shift In Corporate Online Communication: Did COVID Make Any Change?

Marija Volarevic, Domagoj Bebić



The Indirect Media Influence On Brand Avoidance: Insight Into Female Consumer In Mainland China

Yiyun Zhu



The Resilience And Public Relations Of A “Rebel” French Pyrenean Village On Compostela: Slow Tourism Meets Live Cultural Activities

Christian Bourret, Lucile Desmoulins, Pierre Fournie



Digital Lobbying: How new actors enter an old field

Kathrin Barbara Stürmer, Pio Fenton, Gearoid OSuilleabhain, Lars Rademacher



Importance Of Media Literacy For Political Communication In Russia: A Case Of Student Community

Ilya Bykov, Maria Medvedeva



Women’s Role in the Public Relations Industry: An Empirical Research on Women Practitioners’ Position in Turkey

Ege Simge Demirel, Pelin Hürmeriç, Çağla Coşar

10:45am
-
11:15am
Coffee Break
Location: Mezzanine
11:00am
-
1:00pm
PDW: Paper Development Workshop
Chair: Alexander Buhmann
Chaired by Alexander Buhmann, Sabine Einwiller, Sophia C. Volk
11:15am
-
12:15pm
SES 4.1: Strategic communication 1
Location: Room 9
Chair: Elena Gutierrez-Garcia
 

Stigmatized Strategic Communication?

Olaf Hoffjann



The Convergence of Strategic Communication and Journalism in Times of Social Transformation

Lars Rademacher, Franzisca Weder, Celia Kay Weaver



"Strategic Communication and Open Innovation: A Systematic Literature Mapping"

María Jesús Yáñez Galdames, Elena Gutiérrez García

SES 4.2: Strategic communication 2
Location: Room 10
Chair: Elanor Colleoni
 

Strategic And Digital Communication In The Time Of Crisis – Croatian Universities Case Study

Mirela Holy



Gameful Communication. An Experimental Study on the Effect of Gamification in the Domain of Corporate Communications

Berg Karo, Ralf Spiller



Strategic Internal Communication for Effective Internal Employer Branding

Nina Pološki Vokić, Ana Tkalac Verčič, Dubravka Sinčić Ćorić

SES 4.3: Political communication and public diplomacy in the time of Coronavirus 1
Location: Room 11
Chair: pascal de vries
 

Changing Behavior by Designing Effective Feedback through Digital Technolgy

Pascal de Vries, Igor ter Halle



The Framing Of COVID-19 Pandemic In Populist Discourse: The Cases Of Greece And Spain

Anastasia Kapodistria



Community-building Rhetoric of the Norwegian Government and Health Authorities during the Corona Crisis.

Maria Teresia Isaksson, Mona Kristin Solvoll

SES 4.4: Advocacy & Lobbying
Location: Room 4
Chair: Anca Gabriela Anton
 

The Elements Of Advocacy: Finnish PR Consultants’ Media Strategies In Lobbying

Markus Tapani Mykkänen



The Positioning Of CEOs As Activists And Advocates For Societal Change

Vanja Bojanic



Lobbying in Scotland: A Typological Study of Public Affairs Practitioners

Neil James Freshwater

12:30pm
-
2:00pm
Lunch
Location: Museo Universidad de Navarra Restaurant
2:00pm
-
3:00pm
Keynote speaker 2: Ramón Salaverría, Full Professor of Journalism at University of Navarra
Location: Room 4
"Journalists, users, robots. Understanding the vicious triangle of disinformation"
3:00pm
-
3:30pm
Break
3:30pm
-
4:15pm
EUPRERA General Assembly
Location: Room 4
(for members only) Financial reports, formal appointments, ongoing and foreseen activities.
4:15pm
-
4:30pm
Break
4:30pm
-
6:15pm
EUPRERA Hour+ | Closing Session
Location: Room 4
NEW INITIATIVES + PROJECTS + AWARDS + 2022 CONGRESS ANNOUNCEMENT

What’s beyond the annual congress? Learn more about our association and its activities: in this session we will present the ongoing projects and the NEW initiatives. There are some exciting new developments this year!

And the winner is… You could be one of the winners of our awards, you cannot miss this session! Here we will celebrate the winners of the Best Reviewer Award, the Best Paper Award, the Emerald Professional Impact Award, together with the recognitions for the best Master and PhD theses.

What’s next? Get ready for the EUPRERA 2022 congress in Vienna!

Thanks and greetings
7:30pm
-
9:00pm
Free social programme:The Pamplona's Camino route - guided visit
Date: Saturday, 09/Oct/2021
10:00am
-
10:30am
Departure from Pamplona for Bodegas Otazu
10:30am
-
12:30pm
Guided visit of Bodegas Otazu
12:30pm
-
1:15pm
Travel to Parador de Olite
1:15pm
-
3:45pm
Lunch at Parador de Olite
4:00pm
-
5:30pm
Guided visit to Olite's Medieval Palace
5:30pm
-
6:15pm
Travel to Pamplona

 
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