Conference Agenda

Session Overview
 
Date: Thursday, 12/Oct/2017
12:30pm
-
2:00pm
Registration: Registration
Location: Groud Floor Lobby
2:00pm
-
3:30pm
Opening Welcome: Opening Welcome
Location: Banqueting Suite

Media School Dean, LCC; EUPRERA President; Memorial to EUPRERA's founding father Jos Willems by Anne-Marie Cotton;  Launch of 2017 Creativity in PR Report

3:30pm
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3:45pm
Break 1: Break 1
Location: Triangle Space
3:45pm
-
5:00pm
Parallel Session 1.1.: Everywhere, Everywhere social media (part 1)
Location: Red Room
Chair: Howard Nothhaft
 

The Influence of Social Media Comments on the Public’s Perception of Crisis Responses

Michael Etter, Matthes Fleck, Roy Müller


‘Recruitainment’ and Social Media 3.0: Towards a New Paradigm of Strategic Recruitment Communication

Helle Kryger Aggerholm, Sophie Esmann Andersen


Inclusiveness and Moderation in Social Media Dialogues

Kateryna Maltseva, Matthes Fleck, Christian Fieseler


Interactive creative criticism: Effects of Internet memes on stakeholder-company identification

Jens Seiffert-Brockmann, Trevor Diehl

Parallel Session 1.2.: Embedding Creativity in PR Teaching and Curriculum (part 1)
Location: Billiards Room
Chair: Caroline Nicole Garsten
 

Education for PR- and Communication-Practice: Creativity is not the Opposite of Knowledge?! Effects of Knowledge Transfer on the Mediation of Creativity. An Austrian Empirical Study comparing Three Types of Education

Astrid Spatzier, Jessica Breu


Youtube as a Didactical Tool in Communication Management Teaching

Melanie Malczok


Considering Creativity In PR Education – An Attribute-Process-Outcome Stage Model

Adrian Crookes


Foster the PR People: Creativity in Public Relations

Pinar Aslan, Tugce Ertem Eray

Parallel Session 1.3.: Creative Strategies and Opportunities for PR (part 1)
Location: Banqueting Suite
Chair: Camilla Nothhaft
 

Co-creation of Knowledgefor Innovation through Multi-Stakeholder Participation: A Structured Literature Review

Harri Ilmari Ruoslahti


Collaborative creativity, leadership and public relations: Identifying and addressing research limitations

Paul Willis, Elisenda Estanyol


From intra-organizational to extra-organizational gender gaps. Creative methodological instruments to understand gender issues in Public Relations and Communication Management in Latin America.

Ángeles Moreno, Ralph Tench, Nadia Khalil, Cristina Fuentes, Cristina Navarro


Towards a Conceptual Model of Corporate Communications and Public Relations Contribution to Decision Making and Autopoiesis

Markus Tapani Mykkänen

5:00pm
-
5:15pm
Break 2: Break 2
Location: Triangle Space
5:15pm
-
6:30pm
Parallel Session 2.1.: Everywhere Everywhere social media (part 2)
Location: Red Room
Chair: Gareth Thompson
 

Stress-Testing The CVC. Bringing The Communication Value Circle In Touch With Organizational Data

Howard Nothhaft, Sara von Platen


The Role of Trust and Intrinsic Motivation in Enhancing Participation and Creativity in Crowdsourcing Communities

Diana-Maria Cismaru, Raluca-Silvia Ciochina


Visual Engagement on Instagram: What Makes Images Shareable?

Chiara Valentini, Grazia Murtarelli, Marta Pizzetti, Stefania Romenti


Insights into Building and Maintaining Relationships with University Alumni through Social Media: A Comparative Study

Tanya Le Roux, James John Pressly

Parallel Session 2.2.: Practice Matters: People, Truth and Stories (Professional Panel)
Location: Billiards Room
Chair: Ruth Garland
 

Creating a ‘New School PR’ To Enable Public Relations To Be Fit For Purpose For The Critical Challenges Of The 21st Century

Andy Green


Designing Messages – Creative Methods Workshops For The Design Of Efficient Messages

Christof Breidenich, Ralf Spiller, Ute Hilgers-Yilmaz


Fictional Universes: Transmedial Storytelling of Mark Z. Danielewski’s House of Leaves

Richard Fejes


Public Relations In The Public Sector. How To Change The Tale Of Public Administration In The Post-Truth Era

Pierluigi De Rosa


Post-truth communication and creativityWhy lying electoral campaigns are effective and how creativity can help to restore the truth

Roberto Adriani

Parallel Session 2.3.: Creative Strategies: Opportunities for PR (part 2)
Location: Banqueting Suite
Chair: Ashli Q. Stokes
 

PR as enablers of creative and innovative process: a multilevel proposal

Mónica Recalde, Andrés Mejía-Villa


Grounded Theory Methodology in Public Relations and Strategic Communication Research: A Meta Study

Pia Sue Helferich, Thomas Pleil, Pio Fenton, Gearóid Ó Súilleabháin


Let Me Draw Your Attention To…Potentials and use of visualization techniques in organizational research

Melanie Malczok


2,000 Years Of Visual Storytelling Alternative Approaches For Visual Communication Of Christian Churches In The Age Of Social Media

Ute Hilgers-Yilmaz, Ralf Spiller, Christof Breidenich

6:30pm
-
8:00pm
Welcome Reception: Reception with a creativity twist - Explore Kubrick and Eckersley
Location: Triangle Space

 
Date: Friday, 13/Oct/2017
8:30am
-
9:00am
Coffee and Arrival: Coffee and Arrival
Location: Triangle Space
9:00am
-
10:15am
Parallel Session 3.1.: New approaches in organisational communication
Location: Red Room
Chair: Stefania Romenti
 

‘Give people as much information as possible and let them make decisions, and there you go, new ideas start to arise.’ Communicative leaders, innovative followers?

Tiina Weman, Helena Kantanen


Ethical Aspects of Leaders’ Interpersonal Communication Competence: Why Should We Bother?

Anne Laajalahti


Corporate Communication In The Age Of Visual Social Media: Austria’s Top 500 Companies’ Use Of Instagram

Uta Russmann


Creative Strategies to Promote the Complex Identities of Social Businesses

Ruth Avidar

Parallel Session 3.2.: Creative with the Truth (part 1)
Location: Billiards Room
Chair: Chris Holly
 

Being creative with the truth? The role of “news management” in deconstructing public trust in government: the case of UK government media relations between 1997 and 2015

Ruth Garland


Beyond the Cultural Turn: A Critical Perspective on Culture-Discourse within Public Relations

Alexander Frame, Øyvind Ihlen


Convergence Of Crisis Response Strategy And Source Credibility: Who Can You Trust?

Ana Tkalac Vercic, Dejan Vercic, Timothy Coombs

Parallel Session 3.3.: Education Matters (Professional Panel)
Location: Banqueting Suite
Chair: Karen June Freberg
 

Bet On Creativity? Theatrical Role-Plays And Teaching Lobbying Soft Skills

Lucile Desmoulins, Emeline Seignobos


Embedding Creativity in Communication and PR teaching - Retrospective of 17 years teaching

Tamara Landia


Imbedding Creativity in PR Education: Insights from Innovation Lab on Creative Society

Beata Kviatek


Putting Communication Students on the Drivers’ Seat - Methods for Informal Learning in PR Teaching - A Case Study

Thomas Pleil, Pia Sue Helferich, Lisa Benz


Agile Practice in Higher Education: How to Teach Agility in Communication Studies?

Petrus ter Halle

Poster Displays: Poster Displays
Location: Triangle Space

Poster displays of academic work are available to review throughout the conference but academics will be available to discuss their projects and ideas during the breaks and lunchtime of Friday 13 October.

10:15am
-
10:30am
Break 3: Break 3
Location: Triangle Space
10:30am
-
11:45am
Parallel Session 4.1.: PR as a political animal (part 1)
Location: Red Room
Chair: Irina Lock
 

Filling a Gap of Information – Case of Convergence in Swedish Municipalities When Local Media Entrepreneurs Take Over Communicating Local News

Asta Cepaite, Elisabeth Stùr, Lottie Jangdal


Putting Conflict Back in Political Public Relations

Øyvind Ihlen, Heidi Houlberg Salomonsen


A Systematization of Corporate Diplomacy and Political CSR: Similarities, Differences and Theoretical Implications

Diana Ingenhoff, Sarah Marschlich

Parallel Session 4.2.: Creative with the Truth (part 2)
Location: Billiards Room
Chair: António MIra Marques-Mendes
 

Creative employer branding: Comparing the US-Army and ISIS

Jens Seiffert-Brockmann, Laura Hackl


Secrecy In Lobbying Strategies: The Black Box Of “Creative” Alliances Between Think Tanks, NGOs, And Companies

Lucile Desmoulins, Adrien Jahier


Workplace Cyber Incivilities as Symptoms of Organizational and Communication Pathologies

Delphine Dupré, Valérie Carayol


Public Relations And The Militarization Of Communication

Laura Asunta, Hans-Petter Fagerli

Parallel Session 4.3.: Passion in PR Education and Practice (professional panel)
Location: Banqueting Suite
Chair: Adrian Crookes
 

Crystallizing Public Relations Innovative and Active Pedagogies. An approach to increasing the quality and efficiency of education by fostering synergies between innovation methodologies and teaching activities

Natalia Rodríguez-Salcedo, Francisco Javier Zambonino, Beatriz Gómez-Baceiredo


New concepts behind the "big ideas": The paradigms and methods behind the most powerful PR agencies

Denisa Hejlová


From protection to promotion: Ferpi (Federazione Relazioni Pubbliche Italiana) launched #comunicobene campaign

Cristina Camilli


Reconfiguring Creativity as PR’s Expert Labour: professional anxiety in industry discourses

Clea Dianne Bourne


Critical and creative thinking as key components of strategic thinking in strategic communication, leadership, and innovative management: A road map based on a case of an Erasmus+ funded online educational programme

Fatih Ozkoyuncu, Pınar Aslan


Going Experiential In Public Relations Teaching: How To Enrich PR Classes With Biometric Research Tools

Ilona Pezenka, Uta Russmann, Peter Winkler

 
11:45am
-
1:00pm
Lunch: Lunch
Location: Triangle Space
1:00pm
-
2:00pm
EUPRERA Hour: EUPRERA Hour
Location: Banqueting Suite

EUPRERA Projects and Networks; EUPRERA Best Paper Awards; EUPRERA Best Reviewer Award; Emerald Professional Impact Award; Emerald Publications

2:00pm
-
2:15pm
Break 4: Break 4
Location: Triangle Space
2:15pm
-
3:00pm
General Assembly: EUPRERA General Assembly - Members Only
Location: Banqueting Suite
3:00pm
-
4:30pm
Creativity 1.1.: Tubespiration!
Location: Triangle Space
Creativity 1.2.: Be a photographer
Location: Billiards Room
Creativity 1.3.: Make a movie!
Location: Banqueting Suite
Creativity 1.4.: Can you draw - comics and illustration
Location: Red Room
4:30pm
-
4:45pm
Break 5: Break 5
Location: Triangle Space
4:45pm
-
6:15pm
Parallel Session 5.1.: PR as a political animal (part 2)
Location: Red Room
Chair: Scott Davidson
 

Towards a Stakeholder Model of Government Communication: A Case Study of the Czech Republic

Stepan Soukenik


The (Digital Communication)Power of the People: Implications of communication listening online during BREXIT and the US Elections

Sabrina Felice Page, Karen Freberg, Kristin Saling


From Dogma to Style trough Guerilla Campaigning

Thomas Duschlbauer


Propaganda Stories in Czechoslovakia in the 1980s: Believe it or not?

Denisa Hejlová, David Klimeš

Parallel Session 5.2.: Organisational Communications
Location: Billiards Room
Chair: Holger Sievert
 

Listening In Corporate Communications: Theoretical Foundations Of Corporate Listening As A Strategic Mode Of Communication

Maria Borner, Ansgar Zerfass


Using Traditional Theory in Practical Ways: Lessons Learned from EpiPen’s Legitimacy Crisis

Ashli Q. Stokes


Innovative Creative Areas in Contemporary Urban Communications and City Marketing

Dmitrii Gavra, Julia Taranova


Organizational Communication as a Concept and a Process: Perceptions of University Professors; Organizational Communication Trainers and Internal Communication Managers

Rita Monteiro Mourão, Sandra Miranda, Gisela Gonçalves

Parallel Session 5.3.: PR's visual and spatial dimensions
Location: Banqueting Suite
Chair: Uta Russmann
 

The Best Medicine: Employing Humour in Online PR to Enhance Virality and to Facilitate Behavioural Change in Mental Health Campaigns

Linh Nguyen-Pham, Alexander Frame


Innovation in Public Relations Theory and Practice: A Transmedia Narrative Theory (TNT) Approach

W. Timothy Coombs, Sherry Holladay


Virtual Reality. How PR can make use of immersive Experiences. An Experiment on Empathy

Ralf Spiller, Michael Oehler, Christof Breidenich, Ute Hilgers, Michelle Mehrheim


Notes on a Philosophy of Communications Design

Gareth Thompson

 
6:45pm
-
10:00pm
Gala Dinner: Gala Dinner at the British Parliament

Those guests attending the gala dinner will be given further instructions during the EUPRERA hour. We will assemble in front of the main entrance at Chelsea and walk for aobut 15 minutes to the Parliament buildings.


 
Date: Saturday, 14/Oct/2017
8:30am
-
9:00am
Arrival: Coffee and Arrival
Location: Triangle Space
9:00am
-
10:15am
Parallel Session 6.1.: Corporate Communications
Location: Red Room
Chair: Ralf Spiller
 

Beyond Creativity: How Communication Departments Contribute to Corporate Success

Ansgar Zerfass, Sophia Charlotte Volk


International Corporate Communications Compass for Europe: Portugal

Sonia Pedro Sebastiao


Strategic Communication: The Concept as an Instrument of Change

Solange Hamrin, Lena Lundgren


The (Creative) Added Value of Communication Consulting (AdVCC): Impact Dimensions of Communication Consulting in Corporate Communications and Public Affairs

Lars Rademacher

Parallel Session 6.2.: Public Affairs Panel
Location: Billiards Room

This panel is guided by the question - what are the specific challenges of international and comparative research in the public relations sub discipline of lobbying?  Contributors and subjects are:

Ontological and Epistemological Reflections on the Comparative Nature of Cross-National Lobbying Studies - Chiara Valentini, University of Aarhus

Comparative Public Affairs Research: Factoring in Mediated Democracies - Scott Davidson, University of Leicester & Magda Pieczka, Queen Margaret University

It’s the Context, Stupid: Understanding How Institutions, Issues and Type of Organization Affect Lobbying Communication - Ketil Raknes, Kristiania University College

Gauging the Rigor of Qualitative Case Studies in Comparative Lobbying Research: A Framework for Research and Analysis - Irina Lock, University of Amsterdam & Peter Seele, University  of Lugano

 

 

 

Is all Lobbying Local? Opportunities, Innovation and Challenges in ComparativeQualitative Lobbying Research

Oyvind Ihlen

Parallel Session 6.3: Skills, Creativity and Practice
Location: Banqueting Suite
Chair: Alexander Frame
 

What Does it Take to Become a Social Media Professor: Insights From Thirty Public Relations Educators and Professionals

Ai Zhang, Karen Freberg


The Creative Call of Data Science: A Classroom Experiment

Iekje Smit, Wim Elving, Astrid Berg


Future Tools and Skills of Communication Managers. A secondary analysis of three current survey studies on journalists and PR Professionals in Germany

Holger Sievert, Alexander Sasse


Selling Somebody Else’s Pie. Creative Strategies “Re-engineering” PR Practice in Romania

Alexandra Craciun

10:15am
-
10:30am
Break 6: Break 6
Location: Triangle Space
10:30am
-
12:00pm
Parallel Session 7.1.: Trust, NGOs and Reputation of Place
Location: Red Room
Chair: Michaela Claire O'Brien
 

Trust in PR Experts: Journalists’ Perceptions and Potential Measures to Strengthen It.

Julia Niebergall, Ulrike Röttger


Strategic Communication in Third Sector Organizations: Alzheimer Disease and other dementias in Portugal

Tatiana Nunes, Mafalda Eiró-Gomes


Critical challenges for communication professionals in NGOs for development in Portugal

César Neto, Mafalda Eiró Gomes, Cláudia Silvestre


Charting a New Route for Measuring Country Reputation: Perceptions of Brazil

Fabiana Mariutti, Ralph Tench


Why Marketing? A Communication and Relationship Management Perspective on Blood Donor Communication

Magrita Nicolene Wiggill

Parallel Session 7.2.: Creative Strategies: Opportunities for PR (part 3)
Location: Billiards Room
Chair: Lars Rademacher
 

Raising Creativity in Strategic Communication Research

Peter Winkler, Michael Etter


The Co-Presence Of Clarity And Ambiguity In Strategic Corporate Communication – An Exploratory Study

Ib T. Gulbrandsen


The Elephant, the Rider and the Spin Doctor. Bringing Public Relations in Touch with Moral Intuitions and Foundations

Howard Nothhaft, Camilla Nothhaft


Creating Participatory and Transparent Communication for an Organizational Transformational Strategy. Learning from Benevolent Hackers and Collaborative Communities

Bruno Asdourian


A Co-creative Model for Modern Communication and Dissemination in Multi-stakeholderResearch Projects

Kristina Henriksson, Harri Ilmari Ruoslahti, Kirsi Hyttinen

Parallel Session 7.3.: Educator's Forum
Location: Banqueting Suite
Chair: Gloria Walker

Experience some micro-teaching that showcases creative delivery in the classroom; hear about some latest PR teaching research and enjoy some group discussion to explore ideas, experiences and something new.

12:00pm
-
12:45pm
Closing Address: Closing and announcement of EUPRERA Congress 2018
Location: Banqueting Suite

EUPRERA PhD Award for Excellent Doctoral Thesis; EUPRERA Master Thesis Award for Excellence (Theoretical and Practical); Nomination of a new EUPRERA Honorary Member; Presentation of EUPRERA 2018 Congress, Aarhus, Denmark; Thanks

12:45pm
-
5:00pm
PhD Seminar: PhD Seminar
Location: Groud Floor Lobby

Those students attending the PhD seminar assemble in the Banqueting Suite Corridor to receive instructions regarding transit to Henley Management College.

Social Programme: Social Programme
Location: Triangle Space

Those guests joining the visit to The Globe Theatre assemble in the Triangle Space for further instructions.