Conference Agenda

Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).

 
 
Session Overview
Date: Monday, 03/Aug/2020
9:00am
-
9:15am
Day 1 Welcome: Carole Bilson, President, Design Management Institute
9:15am
-
10:00am
Monday Keynote
 

Future of Design Education: Closing the Gap

Karel Vredenburg

Director, Global Academic Programs, IBM Design

10:00am
-
11:00am
Track 1 Session 1: Design Research-Led Innovation
 

The outside-inside-out workshop for the innovation of meaning

Satoru Goto, Fei Yitong, Kazaru Yaegashi

Ritsumeikan University, Japan



Simulating collective creativity in a digital environment

Jo'Anne Langham, Neil Paulsen

University of Queensland, Australia



The challenge of integrating data analysis and design thinking: a case study from a Japanese big data company

Yuriko Sawatani1, Marie Goto2, Katsumi Ishizuka3

1: NUCB Business School, Japan; 2: Design for All; 3: Yahoo Japan



Spinning in helices: design and the question of value

Philip Ely1, Louis Geneste2

1: School of Design and the Built Environment, Curtin University, Australia; 2: School of Management, Curtin University, Australia

11:00am
-
11:40am
Track 1 Session 2
 

Exploring Communication and Collaboration in Two Multi-Stakeholder Design Thinking Tracks

Claudia Louisa Adriana van den Boom, Rens. G. A. Brankaert, Yuan Lu

University of Technology Eindhoven, Netherlands, The



The Bonding Gap Between Proficient Designers and Their Prototypes

Birgit Jobst1,2, Katja Thoring1,2, Petra Badke-Schaub1

1: Delft University of Technology, The Netherlands; 2: Anhalt University, Germany



Recognizing Strategic and Operational Differences in Product Design Praxis: Workflows for Innovative Product Development

Wayne Chung

Carnegie Mellon University, USA

11:40am
-
12:00pm
Day 1: Morning Q&A
12:00pm
-
12:30pm
Day 1: Break
12:30pm
-
1:15pm
Day 1: R+B: adidas + University of Portland, Oregon, USA
 

What We Didn’t Know We Didn’t Know Industry-led Collaboration for Developing Design Curriculum: The adidas and University of Portland, Oregon, USA Experience

Ian Parkman1, Pete Stolpe2

1: Associate Professor of Marketing, University of Portland; 2: Senior Category Manager, adidas, USA

1:15pm
-
1:30pm
Track 1 Session 3
 

Transforming Methods for Ethics and Equity in Professional Design Practice

Jessica Jacobs

Columbia College Chicago, USA

1:30pm
-
2:30pm
Track 1 Session 4
 

Bridging Gaps

Tod Corlett

Thomas Jefferson University, USA



The role of Industrial Designers skills within entrepreneurial teams

Laura Elisabet Casasbuenas Quiroga

Universidad Nacional de Colombia, Colombia



Development of data-based personas for user-centered design of the connected home

Chaiwoo Lee, John Rudnik, Maryam FakhrHosseini, Sheng-Hung Lee, Joseph F. Coughlin

Massachusetts Institute of Technology, USA



Using a Codesign Workshop to Make an Impact with Codesign Research

Jennifer Watts-Englert1, Emily Yang2

1: Paychex and Rochester Institute of Technology; 2: Paychex, USA

2:30pm
-
2:45pm
Day 1: Afternoon Q&A #1
2:45pm
-
3:40pm
Track 1 Session 5
 

A Systematic Thinking Design Research Approach Combining the ConOps with Design Scenario – Use Commercial Cislunar Space Development Project as an Example

Sheng-Hung Lee1,2, John Rudnik2, Chaiwoo Lee2, Shabnam Fakhr Hosseini2, Olivier L. de Weck3, Joseph F. Coughlin2, Jonathan Chapman4

1: MIT Integrated Design & Management (IDM); 2: MIT AgeLab; 3: MIT Aeronautics and Astronautics and Engineering Systems; 4: Carnegie Mellon University School of Design, USA



From Self-Advocacy to Public History: Building Collaborative Capacity among Remote Communities

Neha Mann, Brooke Brandewie

University of Cincinnati, USA



Mediating Piatt Park: Addressing Crime Prone Public Spaces through Design Research

Sebastian Ramirez, Neha Mann, Claudia Rebola

University of Cincinnati, USA



Using Project Inflection Points to Teach Design Thinking

Sarah Zuberec1, Jennifer Watts-Englert2

1: University of Washington; 2: Rochester Institute of Technology and Paychex, USA

3:40pm
-
3:55pm
Day 1: Afternoon Q&A #2
3:55pm
-
4:05pm
Day 1 Closing

Date: Tuesday, 04/Aug/2020
9:00am
-
9:15am
Day 2 Welcome: Carole Bilson, President, Design Management Institute
9:15am
-
10:00am
Tuesday Keynote
 

The Changing Face of Design Education

Angela Bains

Assistant Professor, OCAD University / Strategic Director, TransformExp.com, Canada

10:00am
-
11:00am
Track 3 Session 1
 

Empathetic proximity: A comparison of LEGO serious play, Scene-it (SAP) and design ethnography in gathering rich user-centred data in low resource conditions

Jo'Anne Langham1, Neil Paulsen1, Chrystia Chudczak2

1: University of Queensland, Australia; 2: University of Ottawa, Canada



Research on the Future Strategies and Visions of Design Education, Focusing on Comparison Between Britain, the Nordic countries, Germany, the U.S.A. and Australia

Hyeon Jin An1, Bo Ram Park2

1: Hongik University, IDAS, Korea, Republic of (South Korea); 2: Hongik University, IDAS, Korea, Republic of (South Korea)



A Study on the Educational Effectiveness of Design Thinking for Enhancing Creative Competency, Convergence Competency and Entrepreneurship of University Students in South Korea

Eugene Lim1, Seyoung Kim2, Bokyung Kim3, Hyunjin Lim4

1: Seoul National University of Science & Technology, Korea, Republic of (South Korea); 2: Sogang University; 3: Seoul Women's College of Nursing; 4: Korea Productivity Center



Designing Healthy Promotional Solutions for the Elderly in Taiwan

YIPEI WU

National Taiwan University of Science and Technology, Taiwan

11:00am
-
11:35am
Track 3 Session 2
 

Innovation by Design for Smart Cities

Christof Breidenich, Fabian Coenradie, Britta Lelgemann

Macromedia University of Applied Sciences, Germany



Shaping the Hospital of the Future. Improve the user experience in the Public Healthcare Sector through Service Design Education.

Angela Giambattista1, Loredana Di Lucchio1, Mariia Zolotova2

1: Sapienza University of Rome, Italy; 2: Xi'an Jiaotong-Liverpool University



Service design Thinking and Organisational Change in the Public Sector

Renate Aakerhielm

Sodertorn University, Sweden

11:35am
-
12:00pm
Day 2: Morning Q&A
12:00pm
-
12:30pm
Day 2: Break
12:30pm
-
1:15pm
Day 2: R+B: Children's Hospital of Pennsylvania + University of Pennsylvania
 

Patient Safety Learning Lab (PSLL)

Daria Ferro. MD.1, Julia Lin2

1: Pediatrician and Clinical Informatician at the Children’s Hospital of Philadelphia (CHOP); 2: Healthcare Designer, IPD, University of Pennsylvania, USA

1:15pm
-
1:30pm
Track 3 Session 3
 

The role of creative facilitation in the ‘wicked problem’: the aging society

Hilary Jane Collins

The Open University, UK

1:30pm
-
2:10pm
Track 3 Session 4
 

Product- Service Systems applied to reusable packaging systems: a strategic design tool

Yuan Long, Fabrizio Ceschin, Mansour Noha, David Harrison

Brunel University London, UK



Co-designing the Knowledge Management Model

Pia Tamminen1, Marina Weck1, Fernando A.F. Ferreira2,3

1: HAMK University of Applied Sciences, Finland; 2: University Institute of Lisbon, Portugal; 3: Fogelman College of Business and Economics, University of Memphis, USA



Innovation by doing: Reconstructing current industrial design education through a collaboration of global industry partners

Anna Kabjin Kim

Carleton University, Canada

2:10pm
-
2:30pm
Day 2: Afternoon Q&A #1
2:30pm
-
3:40pm
Track 3 Session 5
 

Apply Humanity-centered Design Process to Envision the Future Learning Experience of Public Area – Use “Redesign Shanghai Library Innovation Space Project” as an Example

Sheng-Hung Lee1,2, John Rudnik2, Lin Lin3, Liangtie Tang3, Deming Zhou3

1: MIT Integrated Design & Management (IDM); 2: MIT AgeLab; 3: Shanghai Library



Touch and Go: Fast Interprofessional Collaboration Relief

Steven John Doehler, Jeanine Goodin

University of Cincinnati, USA



Design management for wicked problems: Towards systemic theories of change through systemic design

Ryan J. A. Murphy1, Peter Jones2

1: Memorial University of Newfoundland, Canada; 2: OCAD University, Canada



Preventing discrimination and hate | A design-led approach to youth development

Hina Shahid, Robert Fee

Project Pluralist, USA



Sustainable Design Thinking

Shruti Parikh

Noukraft, United States of America

3:40pm
-
3:55pm
Day 2: Afternoon Q&A #2
3:55pm
-
4:05pm
Day 2 Closing

Date: Wednesday, 05/Aug/2020
9:00am
-
9:15am
Day 3 Welcome: Carole Bilson, President, Design Management Institute
9:15am
-
10:00am
Wednesday Keynote
 

UX MAGIC, The Power of Semantic Interaction Design

Daniel Rosenberg

Author, CDO, Educator - San Jose State Univ., USA

10:00am
-
11:00am
Track 3 Session 6
 

Unlocking the democratic potential of design capabilities in public management

Federico Rita, Ingrid Mulder, Alicia Calderón González

Delft University of Technology, The Netherlands



An Inclusive Approach to Sportswear (Athletic Wear) for People with Upper Limb Impairments

Jennifer Poage, Veronika Kapsali, Aurore Bardey

University of the Arts London, UK



Chukku-Mukku: A tangible interactive setup for improving learning experience of Primary Schools’ children in Rural India

Krishna Kant GUPTA, Shubhangi AGARWAL, Elissa DAS, Anmol SRIVASTVA, Rakesh Sah

University of Petroleum and Energy studies, India



Apply and Curate the Object-Process Methodology (OPM) and the Human-centered Design to Solve the Systemic Challenge – Use Campus Tour Experience Design as an Example

Sheng-Hung Lee1,2, Chaiwoo Lee2, John Rudnik2, Olivier L. de Weck3, Joseph F. Coughlin2, Jonathan Chapman4

1: MIT Integrated Design & Management (IDM); 2: MIT AgeLab; 3: MIT Aeronautics and Astronautics and Engineering Systems; 4: Carnegie Mellon University School of Design, USA

11:00am
-
11:45am
Track 4 Session 1
 

Transforming Organizational Services through Service Design

Sylvan Lobo, Bhaskarjyoti Das, Ravi Mahamuni

Tata Consultancy Services Ltd, India



Who is the “Designer”? -Exploratory research for the Non-designer’s Design Capability-

Takuo Ando1, Satoru Goto2, Kazaru Yaegashi2, Takuya Nomura3

1: Graduate School of Business Administration, Toyo-Gakuen University, Japan; 2: College of Business Administration, Ritsumeikan University, Japan; 3: Graduate School of Management, Gakushuin University, Japan



Customer Obsession from strategy to action in large organizations

Rakesh Sharma1, Madhumita Gupta2

1: Cisco Systems, India; 2: Atlassian

11:45am
-
12:00pm
Day 3: Morning Q&A
12:00pm
-
12:30pm
Day 3: Break
12:30pm
-
1:15pm
Day 3: R+B: Ximedica + Virginia Tech
 

Utilizing Concept Generation to Drive Business Decisions

Elham Morshedzadeh. Ph.D.1, Ayan Bhandari2

1: Assistant Professor, Industrial Design Advisor, School of Architecture + Design, Virginia Tech; 2: Senior Human Centered Industrial Designer, Ximedica, USA

1:15pm
-
1:30pm
Track 4 Session 2
 

Creative Leadership: design meets neuroscience to transform leadership

Rohan Rama Gheerawo1, Melanie Flory2, Ninela Ivanova1

1: The Helen Hamlyn Centre for Design, Royal College of Art, UK; 2: MindRheo, UK

1:30pm
-
2:25pm
Track 4 Session 3
 

(Re)Framing the Future: has Covid-19 handed us The New Normal?

Gina Bowman1, Lynn Heather Crawford2

1: Gedeth Network, Spain; 2: The University of Sydney, Australia



The adaptive organization: using design’s prototyping practices to innovate in complex contexts

Niya Stoimenova1, Christine de Lille2

1: Delft University of Technology, The Netherlands; 2: The Hague University of Applied Sciences, The Netherlands



Meaning Innovations with Design Support: Towards Transparency and Sustainability in the IT field

Tarja Pääkkönen, Melanie Sarantou, Satu Miettinen

University of Lapland, Finland



A design thinking approach to change management

Hal Wuertz, Scott Eshbaugh, Sarah B. Nelson

IBM, USA

2:25pm
-
2:40pm
Day 3: Afternoon Q&A #1
2:40pm
-
3:30pm
Track 4 Session 4
 

Sensory Sense-Making – Exploring a Practice-Based Research Approach to Support Organisational Knowledge Creation and Strategic Decision-Making

Oliver Szasz

Macromedia University, Germany



Design-Led Innovation: A Framework for the Design of Enterprise Innovation Systems

Andrew James Walls

OCAD University, Canada



Redesigning Design: Can failure be a key to our success?

Rebecca Kelly

Syracuse University: VPA, School of Design, USA



The Impact of Innovative Design Decisions on Future Outcomes

Doris Wells-Papanek

Design Learning Network, USA

3:30pm
-
3:55pm
Track 4 Session 5
 

Designing Beyond Innovation Theater -- Establishing Best-Practice Models for Internalizing Innovation within Large Organizations

Alex Michael Severin, Vivek Rao

University of California, Haas School of Business, United States of America



Design(er) Leadership in Large Corporations

José Manuel Fernandes dos Santos1,2, Sebastian FIXSON3, Carlos ROSA1,2

1: IADE, Universidade Europeia, Lisboa, Portugal; 2: UNIDCOM/IADE – Unidade de Investigação em Design e Comunicação, Lisboa, Portugal; 3: Babson College, USA

3:55pm
-
4:10pm
Day 3: Afternoon Q&A #2
4:10pm
-
4:20pm
Day 3 Closing

Date: Thursday, 06/Aug/2020
9:00am
-
9:15am
Day 4 Welcome: Carole Bilson, President, Design Management Institute
9:15am
-
10:00am
Thursday Keynote
 

Business Ethics Design Ethics: 40 Years of Design Management Research

Brigitte Borja de Mozota

Researcher Université du Québec à Montréal, and Executive Director, Designence

10:00am
-
11:00am
Track 2 Session 1
 

Designing Blockchain Enabled Customer Experiences

Clive Grinyer

Royal College of Art, UK



Tracing Design’s Value in Distributed Manufacturing

Viktor Malakuczi, Luca D'Elia

Sapienza University of Rome, Italy



Creative Social VR Practices in Connected Environments : The 5G Lift for Retails in Digital Urban Context

Heejung Kwon1, Andrew Hudson-Smith2

1: Information & Interaction Design, Techno Art Division, Yonsei University, Korea; 2: The Bartlett Centre for Advanced Spatial Analysis, UCL, UK



Creating a Spatial Computing Environment for Design Research and Strategy

Ralf Schneider, Dianna Miller

Syracuse University, USA

11:00am
-
11:15am
Track 2 Session 2
 

Apply Funnel Model to Design Thinking Process

Sheng-Hung Lee1,2, Ziyuan Zhu3,6, John Rudnik2, Chaiwoo Lee2, Joseph F. Coughlin2, Olivier L. de Weck4, Jonathan Chapman5

1: MIT Integrated Design & Management (IDM); 2: MIT AgeLab; 3: MIT Architecture (SMArchS); 4: MIT Aeronautics and Astronautics and Engineering Systems; 5: Carnegie Mellon University School of Design; 6: MIT Urban Risk Lab

11:15am
-
11:40am
Track 5 Session 1
 

Success Strategies of Mobile Instant Messengers Sticker(Emoticon) Design - Focusing on ‘LINE’ and ‘KakaoTalk’ in South Korea

Eunhye Min1, Boram Park2

1: Hongik University IDAS, Korea, Republic of (South Korea); 2: Hongik University IDAS, Korea, Republic of (South Korea)



Congruence of Service Design and Business Value considering Digitally Connected World

Ravi Mahamuni, Shivani Ganwani

Tata Consultancy Services, India

11:40am
-
12:00pm
Day 4: Morning Q&A
12:00pm
-
12:30pm
Day 4: Break
12:30pm
-
1:30pm
Track 5 Session 2
 

Punter’s Secret: Why Millennials Love That Local Shop?

Eunji Woo, Ki-Young Nam

KAIST, Korea, Republic of (South Korea)



A Study on the change of consumer’s brand choice and attitudes due to hyper-connected society (Focusing on Consumer’s purchasing way and C.C.C(Customer Choice Cycle) model development)

Heeryang Ryu1, Boram Park2

1: Hongik University IDAS, Korea, Republic of (South Korea); 2: Hongik University IDAS, Korea, Republic of (South Korea)



Design Management staircase as a measuring unit: The plotting of Cairo start-ups

Jomana G. Attia, Nariman G. Lotfi

German University of Cairo, Egypt



The user-inspired business model for online video platform: A case study of Bilibili and its Generation Z users

Junming Fang, Fei Fan

Tongji University, China, People's Republic of China

1:30pm
-
2:05pm
Track 5 Session 3
 

Experience Design in City-based Future Retail Innovation: A Bookstore Case Study Approach.

Yujia Huang, David Hands

Lancaster University, UK



New business models in a Circular Economy: from Eco to Circular design

Rūta Valušytė, Lina Dagilienė

Kaunas University of Technology, Lithuania



Design beyond the Creative Industries: Surveying design occupations in non-design organisations in Scotland

Iain Aitchison1,2, Esther Steiner1, Alexandra Tinning1

1: Graft Design and Innovation Management Ltd., UK; 2: Glasgow School of Art, UK

2:05pm
-
2:20pm
Day 4: Afternoon Q&A #1
2:20pm
-
3:20pm
Track 5 Session 4
 

Analysis of Variables to Measure the Value of Design in Colombia

Susana Cañas-Eastman, Santiago Ruiz-Arenas, María Cristina Hernández-Monsalve

Universidad EAFIT, Colombia



HOMEGROWN STUDIO: Pushing Collaborative Pedagogy from Studio to Pop-UP

Steven John Doehler, Brooke Camille Brandewie

University of Cincinnati, USA



Adaptable, Flexible Approaches to Integrating Vertically with SME’s in New Product Development

David Terris1, Peter Ford1, James Meadwell1, Mario Minichiello2

1: Nottingham Trent University, UK; 2: Newcastle University, New South Wales, Australia



The role of design-intensive innovation: An exploration on digital innovation of SMEs within a Chinese industry context

Zitong Gao, David Hands

Lancaster University, UK

3:20pm
-
3:50pm
Track 5 Session 5
 

“GOOD DESIGN IS GOOD BUSINESS”: AN EMPIRICAL CONCEPTUALIZATION OF DESIGN MANAGEMENT USING THE BALANCED SCORE CARD

Ian Parkman1, Keven Malkewitz2

1: University of Portland, USA; 2: Western Oregon University, USA



Design Principles Analysis: A classification to support decision-making for Design Managers in Companies

Isabella Lopera-Osorio, Maria Cristina Hernández-Monsalve, Santiago Ruiz-Arenas

Universidad EAFIT, Colombia

3:50pm
-
4:05pm
Day 4: Afternoon Q&A #2
4:05pm
-
4:15pm
Day 4 Closing

Date: Friday, 07/Aug/2020
9:00am
-
9:15am
Day 5 Welcome: Carole Bilson, President, Design Management Institute
9:15am
-
10:00am
The dmi:FuturED Project: A Panel Discussion with Executive Leaders
 

Preparing Designers & Design Managers for the Workforce of the Future

Rama Gheerawo1, Ernesto Quinteros2, Dori Tunstall Ph.D.3, Eric Anderson4

1: Director Helen Hamlyn Centre, Royal College of Art, UK; 2: Chief Design Officer, Johnson and Johnson, USA; 3: Dean Ontario College of Art & Design, Canada; 4: Senior Associate Dean, College of Fine Arts at Carnegie Mellon University, USA

10:00am
-
11:00am
Track 1 Session 6
 

Towards a Gold Standard Operations Control Centre (OCC): applying Creative Leadership principles in the re-design of an OCC at a leading international airline

Ninela Ivanova, Rama Gheerawo, Juliette Poggi, Ivelina Gadzheva, Gail Ramster

The Helen Hamlyn Centre for Design, Royal College of Art, UK



Innovating with People: creating an Inclusive Design publication and toolkit

Onny Eikhaug1, Rama Gheerawo2

1: Innovation for All AS & President, EIDD Design for All Europe, Norway; 2: The Helen Hamlyn Centre for Design, Royal College of Art, UK



ARCTA – Building a Design-and-Art-Driven Accelerator for Sustainable and Meaningful Business in the North

Heikki Samuel Ahola, Jari Tapio Rinne, Melanie Augusta Sarantou, Satu Anneli Miettinen

University of Lapland, Finland

11:00am
-
11:20am
Track 1 Session 7
 

Dealing with changing environments: prototyping practices in organisations

Jan-Maarten in 't Veld, Niya Stoimenova

Delft university of technology, The Netherlands



Design for enabling bottom-up creative thinking in organisations through shaping the workplace

Xue Pei, Daniela Maurer, Francesco Zurlo

Politecnico di Milano, Italy

11:20am
-
11:45am
Track 6 Session 1
 

Designing the Designer: What "an Architect" means Today?

Beatrice-Gabriela Joger

”Ion Mincu” University of Architecture and Urban Planning, Romania



The Road Map

Silje Alberthe Kamille Friis

The Royal Danish Academy of Fine Arts Schools of Architecture and Design, Denmark

11:45am
-
12:00pm
Day 5: Morning Q&A
12:00pm
-
12:30pm
Day 5: Break
12:30pm
-
1:15pm
Day 5: R+B: Tata + Helen Hamlyn Centre at Royal College of Art, UK
 

Inclusive Design for Creatively-leading Technologies

Rama Gheerawo1, G Subramaniam2

1: Director of The Helen Hamlyn Centre for Design, Royal College of Art, UK; 2: Chief Technology Officer for UK & Ireland, TATA Consultancy Services

1:15pm
-
2:15pm
Track 6 Session 2
 

The impact of co-branding strategies within the fashion industry- Uniqlo – a case analysis

Yueyi Wang, David Hands

Lancaster University, UK



Designing for an AI-enabled smart service adoption from a user experience perspective

Fan Li1, Yuan Lu1, David Hands2

1: Eindhoven University of Technology, The Netherlands; 2: Lancaster University, UK



User-generated fashion imagery: Sisters are doing it for themselves

Erik Hansen-Hansen

The Royal Danish Academy of Fine Arts, Schools of Architecture, Design and Conservation, Denmark



Strategic Design: Constructing mental models through game design & play

Gaurang Desai

Mimamsa Design Research and Innovation Consultancy, Canada

2:15pm
-
2:30pm
Day 5: Afternoon Q&A #1
2:30pm
-
3:45pm
Track 6 Session 3
 

Success and Challenges of the Double Diamond in Studio Projects

HERB VELAZQUEZ

GA TECH, USA



The relevance of past experiences of the “Good Old Days” in aged care

Shaohua Pan, Enni Mikkonen, Melanie Sarantou

University of Lapland, Finland



Idea facilitation as a tool for experience and service innovation

Hina Shahid

HS Consulting



An Exploration of the Creative Cognitive Process by Translating the Observation into the Early Stage of the Product Design Development – Apply the Experimental Project “Design Consciousness: Small Things with Big Heart” as an Example

Sheng-Hung Lee1,2, John Rudnik2, Tim Storti3, Almut Benkert4

1: MIT Integrated Design & Management (IDM); 2: MIT AgeLab; 3: Pearl Creative; 4: EMMA Creative Center



The role of plot in the space narrative of contemporary museum display design

He Xiuchuan

Shanghai DianJi University, People's Republic of China

3:45pm
-
4:00pm
Day 5: Afternoon Q&A #2
4:00pm
-
4:10pm
Day 5 Closing: Carole Bilson, President, Design Management Institute