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Session Overview
Track 3 Session 4
Tuesday, 04/Aug/2020:
1:30pm - 2:10pm

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Product- Service Systems applied to reusable packaging systems: a strategic design tool

Yuan Long, Fabrizio Ceschin, Mansour Noha, David Harrison

Brunel University London, UK

Environmental sustainability is under the threat of the excessive single-use plastic packaging waste which current waste management fails to address. Therefore, the issue has led to a identification of the solution which can curb the packaging waste without sacrificing the social needs.

Reusable packaging solution (RPS) represents a circular approach to close the loop of consumption in which packaging can stay longer in the system to satisfy social needs. However, the implementation of reusable packaging is limited. Product-Service System (PSS) is widely regarded as a sustainable business model innovation for embracing circular consumption. As a result, applying PSS to RPSs will be promising to address the packaging waste issue. However, there is limited knowledge regarding adopting this approach to address this issue. This paper aims to understand how to apply PSS to RPS for supporting professionals to address the packaging crisis for food and household products industry.

The methodology of this paper is a combination of case studies and experts' interview. 57 cases studies are collected, analyzed and formulated into 15 archetypal models that represent all types of RPSs in the current market. In parallel, a classification is developed to embrace those 15 archetypal models and a total number of 24 experts, who are packaging consultants, NGO professionals who address plastic waste and reusable packaging entrepreneurs, were invited for the evaluation of the design tool.

This research provides a strategic design tool to support packaging professionals to design RPSs. The application of the tool is to support the understanding of the RPSs, analyzing the markets, identifying new opportunities and generate RPSs. The implication of this research is to provide insights for academics and businesses in terms of tackling single-use packaging waste and build a foundation for further development of the reusable packaging solution tool.

Co-designing the Knowledge Management Model

Pia Tamminen1, Marina Weck1, Fernando A.F. Ferreira2,3

1HAMK University of Applied Sciences, Finland; 2University Institute of Lisbon, Portugal; 3Fogelman College of Business and Economics, University of Memphis, USA

This work-in-progress study reviews co-designing processes through the lens of possibility-driven design (PDD). A knowledge management model (KMM) is co-designed by facilitating the development work of senior and regional innovation actors who share ideas, experience and information in the development of smart products and services for an age-friendly smart living environment.

The empirical part is divided into three stages: an orientation workshop, two panel meetings and three co-design and validation workshops where an appropriate knowledge management model is co-designed through iteration rounds. The first stage maps the regional innovation actors, relevant organisations in the region and data flows between all the parties. Ideas of suitable ways to manage knowledge are gathered from the panel meetings of the second stage and are methodologically supported by the strategic options development and analysis (SODA) approach. At the time of writing this paper, the third stage consisting of three workshops with appropriate iteration rounds is on-going.

The findings of the study provide insights regarding the use of PDD activities with an inclusion of the SODA approach when facilitating the co-design of a KMM with a multi-professional group of experts. The study contributes to the theory of PDD by integrating systematic methodological aspects to it when working on complex problems.

Innovation by doing: Reconstructing current industrial design education through a collaboration of global industry partners

Anna Kabjin Kim

Carleton University, Canada

The term, innovation, has been coined in various disciplines to describe new ways of developing ideas. Depending on its referenced contexts, innovation brings many values to intended projects especially in relation to business markets to improve products or services. According to IDEO, in the field of industrial design, ‘new knowledge’ or innovation is communicated through diverse sources from physical to digital tools. It is understood that opportunities and complexities are discovered during this creative process. How can industrial design education respond to these ongoing challenges in social and economic context?

Presently, the notion of innovation is mostly associated with newly developed engineering processes or business-oriented solutions for economic development. Yet, research in promoting industrial design education through innovation and diverse industry collaborators has not been assessed much in current studies. This paper explores the notion of innovation as a creative strategy to bridge the ongoing challenges experienced within industrial design education, at a global perspective. Through a review of literature and case studies, extant research in industrial design practice suggests leveraging opportunities for future collaboration with diverse industry experts.

In order for innovation to spark and to be applied successfully in the academic field of industrial design, barriers or hindering factors need to be carefully evaluated by comparing and contrasting examples from global perspectives such as Indonesia, South Korea, and Japan. Furthermore, relevant qualitative and quantitative data from a corporate perspective will be discussed in this paper to generate future research inquiry which can drive future design thinking for many designers and educators.

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