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Session Overview
Wednesday Keynote
Wednesday, 05/Aug/2020:
9:15am - 10:00am

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UX MAGIC, The Power of Semantic Interaction Design

Daniel Rosenberg

Author, CDO, Educator - San Jose State Univ., USA

UX quality will make or break the success of any digital product or service. In the past the UX design discipline relied heavily on guesswork, intuition and endless rounds of A/B trial and error testing. Semantic IxD introduces a proven, powerful and cognitive science-based approach for generative digital design work that improves both the quality of initial designs as well as the speed at which they can be delivered by a factor of 10X. This innovative new approach addresses the weakest link in the user centered design lifecycle, the point where features and user requirements metamorphize into sketches, flows and other tangible design artifacts. UX MAGIC is a new book by this keynote speaker where he will introduce the Semantic IxD method to the DMI community.

Daniel is a prominent UX designer, author and educator who invented many of the GUI design patterns used today. In 2019 he received the prestigious ACM SigCHI Lifetime Practice award for his numerous technical and leadership contributions to the field.

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