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Utilizing Concept Generation to Drive Business Decisions
Elham Morshedzadeh. Ph.D.1, Ayan Bhandari2
1Assistant Professor, Industrial Design Advisor, School of Architecture + Design, Virginia Tech; 2Senior Human Centered Industrial Designer, Ximedica, USA
As the profession of industrial design evolves, it is becoming more of a catalyst for collaborative problem-solving. As a result, a new challenge for design educators is to train ID students to become effective facilitators within collaborative projects, in addition to learning the traditional design and critical thinking skills. The design process is an inclusive procedure and educators must communicate the critical nature of effectively involving a variety of stakeholders. In Fall 2019, the ID program at Virginia Tech, joined forces with Ximedica (a medical device research and design company) to develop a curricular component for their Design Studio course that added a more inclusive, collaborative, and participatory focus to their concept generation and ideation process. They will present the outcomes via a comparison of two student projects.