Conference Agenda

Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).

Session Overview
Track 1 Session 6
Friday, 07/Aug/2020:
10:00am - 11:00am

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Towards a Gold Standard Operations Control Centre (OCC): applying Creative Leadership principles in the re-design of an OCC at a leading international airline

Ninela Ivanova, Rama Gheerawo, Juliette Poggi, Ivelina Gadzheva, Gail Ramster

The Helen Hamlyn Centre for Design, Royal College of Art, UK

Creative Leadership (CL) is a leadership model comprising the three values of Empathy, Clarity and Creativity, which are considered baseline operational and leadership attributes in a Fourth Industrial Revolution (4IR) world. This paper presents a case study charting the application of CL principles within delivery of a complex research project involving international collaboration between The Helen Hamlyn Centre for Design (HHCD) at London’s Royal College of Art (RCA), a strategic partner – TATA Consultancy Services (TCS), and an airline client [the Airline]. The purpose of the design research was to improve the operational efficiency of the Airline, whilst improving staff and customer experience. This addressed three discrete, yet interlinked areas of delivery within the Airline Operations Control Centre (OCC), namely Technology, Environment and People. The three values of CL – Empathy, Clarity and Creativity – were exercised to align physical, technological and psychological factors. These were implemented in the design of a UX technology that made complex information accessible at a glance, and the re-design of the OCC office environment to enable better communication and personal wellbeing. This paper captures the process and outcomes, whilst reflecting on the efficacy of the CL model as a progressive framework for innovation, growth and development.

Innovating with People: creating an Inclusive Design publication and toolkit

Onny Eikhaug1, Rama Gheerawo2

1Innovation for All AS & President, EIDD Design for All Europe, Norway; 2The Helen Hamlyn Centre for Design, Royal College of Art, UK

Innovating with People: creating an Inclusive Design publication and toolkit

ARCTA – Building a Design-and-Art-Driven Accelerator for Sustainable and Meaningful Business in the North

Heikki Samuel Ahola, Jari Tapio Rinne, Melanie Augusta Sarantou, Satu Anneli Miettinen

University of Lapland, Finland

Coping strategies have become increasingly important for businesses, especially those operating in geographical peripheries. This paper explores ways of creating more meaningful, sustainable, responsible, long term and, thus, successful business. It draws on design and art-driven, and lean start-up approaches, and combines adaptation, tolerance and resilience with a set of indicators within an Arctic context. The research is based on well-documented case studies in Finnish Lapland and is conducted under the auspices of a centre of excellence and a smart specialisation cluster for Arctic art and design. Case studies and continuing development studies were conducted through ARCTA, Arctic Art and Design Laboratories, as part of the Arctic Design Cluster during the years 2017–2020. The research includes reflective practice and analysis of the different development phases for this Arctic innovation ecosystem.

The resulting vision is used to introduce a framework of an alternative accelerator model for businesses aimed at economic, ethical and environmental sustainability. The purpose of the paper is to establish why the developed framework can be applied and upscaled in the Arctic region and broadened to promote meaningful business development elsewhere.

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